Experience

Goodjob Human Insight & Brand Strategy Consulting

• Türkiye
• Business Consulting and Services
• 1 - 100 Employee

• Partner / Anthropologist

  • Oct 2011 - Present

  Discovers insights and creates powerful brands in Goodjob. Writer, speaker, lecturer, ordinary engineer, good anthropologist. Creator of the Soulmate subconscious research model. Some successful projects: 1. BOSCH Power Tools/ Insight 2. Molfix / Insight & Strategy 3. Teknosa / New Brand Creation 4. Uğur (Deep freezer) / Insight & Strategy 5. Arçelik / Naming 6. CHP / Insight & Communication Strategy & Political Discourse 7. Sinpaş / Insight & Communication Strategy 8. Okyanus College / Insight & Strategy 9. Vigoss (Kot) / Goodaudit Brand Audit Consulting (Rusya) Show less



Bahcesehir University

• Türkiye
• Higher Education
• 700 & Above Employee

• Parttime Lecturer

  • Apr 2022 - Present

  Bahçeşehir Üniversitesi COOP iş birliği ile açtığımız "Empowering Brand Equity" dersinde en güncel marka literatürünü ve gerçek vakaları konuşuyoruz. Bahçeşehir Üniversitesi COOP iş birliği ile açtığımız "Empowering Brand Equity" dersinde en güncel marka literatürünü ve gerçek vakaları konuşuyoruz.



Marmara University

• Türkiye
• Higher Education
• 700 & Above Employee

• Parttime Lecturer

  • Feb 2018 - Present



Markam Danışmanlık

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Brand Engineer

  • Jul 2008 - Oct 2011

  1. Pegasus Airlines Brand Audit Consulting 2. İnci Battery Brand Family Creation, Brand Identity Creation and Target Market Positioining Consulting 3. Süvari Brand Audit Consulting 4. Çimsa Basic Marketing Consulting 5. Oerlikon Brand Family Creation, Brand Identity Creation and Brand Positioning Consulting 6. Bursa (City Branding) Brand Positioning Consulting 7. YDS Brand Positioning and Brand Management Consulting 1. Pegasus Airlines Brand Audit Consulting 2. İnci Battery Brand Family Creation, Brand Identity Creation and Target Market Positioining Consulting 3. Süvari Brand Audit Consulting 4. Çimsa Basic Marketing Consulting 5. Oerlikon Brand Family Creation, Brand Identity Creation and Brand Positioning Consulting 6. Bursa (City Branding) Brand Positioning Consulting 7. YDS Brand Positioning and Brand Management Consulting