Sergio Sperb

Strategic Planner at Capella Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Porto Alegre, Rio Grande do Sul, Brazil, BR
Languages
  • Portuguese Native or bilingual proficiency
  • English Native or bilingual proficiency

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Credentials

  • Curso de Inglês - Nível Avançado
    Cultura Inglesa
    Jan, 2012
    - Nov, 2024

Experience

  • Agência Capella
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Planner
      • Nov 2019 - Present

      Strategic campaign planning with a focus on the customer and results generation. Defining channels, budgets, media, and other components of a campaign aimed at increasing sales and expanding client brand recognition. Management, measurement, and analysis of sponsored media campaigns (Google AdWords, Facebook Ads, and LinkedIn Ads) and other strategic marketing actions. Implementation and monitoring of marketing automation processes. Analysis of KPIs and other indicators to measure the performance of all actions and assist in decision-making based on the obtained results. Competitor analysis and mapping of players in the client's industry segment. Show less

  • ImobPOA
    • 1 - 100 Employee
    • Marketing Manager
      • May 2017 - Jun 2019

      Responsible for the advertising campaigns of the company's portfolio across print and digital media. Development of lead generation strategies for the company's real estate portfolio. Creation, management, and monitoring of social media campaigns for brand visibility and retention. Responsible for the advertising campaigns of the company's portfolio across print and digital media. Development of lead generation strategies for the company's real estate portfolio. Creation, management, and monitoring of social media campaigns for brand visibility and retention.

  • Guia Bom de Preço
    • Book and Periodical Publishing
    • Marketing Manager
      • Feb 2015 - Apr 2017

      Coordination and acquisition of new business for the company. Development of strategies to enhance and promote brand recognition across online and offline media. Creation of commercials and campaigns for YouTube, Facebook, and Instagram to increase visibility of the company's solutions. Development of Google AdWords and Facebook Ads campaigns. Coordination and acquisition of new business for the company. Development of strategies to enhance and promote brand recognition across online and offline media. Creation of commercials and campaigns for YouTube, Facebook, and Instagram to increase visibility of the company's solutions. Development of Google AdWords and Facebook Ads campaigns.

  • MIX Marketing e Internet
    • Marketing Manager
      • May 2012 - Aug 2016

      Creation of campaigns across online and offline mediums. Development and management of Google AdWords and Facebook Ads campaigns. Planning and execution of SEO strategies. Email marketing campaigns. Development of content for organic search engine. Social media management and creation of responsive layouts in WordPress for adaptation across various devices. Creation of campaigns across online and offline mediums. Development and management of Google AdWords and Facebook Ads campaigns. Planning and execution of SEO strategies. Email marketing campaigns. Development of content for organic search engine. Social media management and creation of responsive layouts in WordPress for adaptation across various devices.

  • Mercados Imobiliários
    • São José dos Campos, Brazil
    • Marketing Manager
      • Dec 2009 - Apr 2012

      Responsible for the advertising campaigns of the real estate properties and developments in the company's portfolio. Development of lead generation strategies for the products marketed by the company. Responsible for the advertising campaigns of the real estate properties and developments in the company's portfolio. Development of lead generation strategies for the products marketed by the company.

  • Aprendaki
    • São José dos Campos, Brazil
    • Intern
      • Jan 2006 - Jan 2009

      Development of marketing campaigns and production of advertising materials. Development of marketing campaigns and production of advertising materials.

Education

  • Universidade do Vale do Paraíba
    Bachelor's degree, Marketing and Adverstising
    2007 - 2012

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