Experience

InVeris Training Solutions

• United States
• Defense and Space Manufacturing
• 1 - 100 Employee

• Art Director

  • Jan 2015 - Present

  Responsible for all visual marketing communications Translate marketing directives into actionable tasks Develop creative roadmap to realize marketing goals Introduce to stakeholders "big picture" visual communication strategy Implement each facet of the creative communication plan Distribute focused creative to each marketing channel Manage teams of creative and production vendors Responsible for all visual marketing communications Translate marketing directives into actionable tasks Develop creative roadmap to realize marketing goals Introduce to stakeholders "big picture" visual communication strategy Implement each facet of the creative communication plan Distribute focused creative to each marketing channel Manage teams of creative and production vendors



Berimbau Design

• United States
• Design Services
• 1 - 100 Employee

• Marketing Art Director

  • Apr 2013 - Present

  I PUT OUT FIRES! That is right! I'm the expert that comes in and fixes things. The specialist you call to make sure files get printed and assets get optimized and delivered on time and in the right format. I'm the perfect combination of knowledge, speed, accuracy and professionalism so hard to find. and... I don’t settle for less I get the job done on time and on budget I listen I believe in teamwork I have a great sense of humor and remain cool under pressure I’m flexible, organized and methodical I’m respectful, courteous, and conscientious I’m honest, frank and welcome criticism I'm very organized and can handle several projects at a time I often oversee and coordinate the work of junior designers I lead by example, building trust and rapport with all team members I have experience in 3D illustration and work with Zbrush, Modo, Marvelous Designer and Vue I’m an expert Photoshop, Illustrator, InDesign user I can code in HTML, CSS and use WordPress and wireframing tools I have experience with usability and interface design My philosophy is one of market focus, market research, customer influences and psychological factors that drive design thinking I’m open minded, creative and make a killer marble cake Show less



IntegenX, Inc.

• United States
• Biotechnology Research
• 1 - 100 Employee

• Creative Services Manager

  • Nov 2009 - Apr 2013

  Provided visual/conceptual creative direction to marketing department Developed corporate branding scheme and design assets Created product logos and style guide for corporate ID Led team discussions on branding and visual marketing strategy Created and produced all marketing collateral Designed websites and managed web development and email campaigns Designed exhibits, packaging, info graphics and motion graphics Managed a team of contractors Managed advertising campaigns and ad space purchase Product design, prototyping and 3-D modeling Career Highlight: IntegenX is a startup biotech company. I helped its marketing efforts by creating its entire corporate look and feel across several channels. As a result, the company has experienced enormous exposure in the market place as the leading provider of Rapid DNA identification systems. Show less



Berimbau Design

• United States
• Design Services
• 1 - 100 Employee

• Creative Director - Principal

  • May 1992 - Oct 2009

  Conducted client meetings to assess marketing communication and design needs Created successful marketing communications campaigns Managed projects, budgets and deliverables Created and managed branding strategies and implementation of print and online projects Responsible for conceptualization and design of user interface standards Managed outside web development team Determined efficacy of programs by gathering market data Designed and produced the California Apartment Association’s Perspective Magazine Published Homefront, the Colorado Springs Housing and Building Association bimonthly magazine, which won National Housing and Building Association award for best HBA magazine in 2004 Improved client corporate ID, packaging and branding standards Designed and produced brochures, flyers and marketing collateral Coordinated and managed vendors, including timelines, budgets and quality control Designed websites and managed web developers Illustrated site plans and floor plans for real estate and construction companies Designed icons and symbols for software interface Designed and laid out books (fiction novels) Career Highlight: As principal of Berimbau Design for 13 years and together with a team of employees and freelancers I directed many design and advertising campaigns, earning a reputation as design firm of choice for many biotechnology and embedded systems companies in the San Francisco bay area. Show less



Duty Free World Inc

• Miami-Fort Lauderdale Area

• Art Director

  • Feb 2008 - Jul 2009

  Advised senior management on web marketing communication issues Designed online and print catalogs and marketing collateral Created problem solving strategies, work procedures, job organization systems and graphic filing system Updated/purchased software, hardware and network equipment Researched and purchased large format proofing printer, and developed test printing procedures Procured and advised on the purchase of turn-key self publishing system Designed/produced flash animations and websites Career Highlight: Duty Free World is an inflight duty free products sales company. We created a new branding strategy for all catalogs, saving costs and increasing product desire among passengers. Show less



Social Affairs Magazine

• Miami-Fort Lauderdale Area

• Art Director

  • Nov 2005 - Jan 2007

  Created and implemented organizational framework for a bimonthly 164-page luxury lifestyle magazine Created page structure, style and all design elements. type, mood and layout grid Hired, managed and trained in-house design staff Set deadlines and led meetings with editor and staff to update issue's progress and goals Art-directed photo shoots Advised publisher on technical issues pertaining to publication design and printing Performed quality control, pre-press and press checks Career Highlight: As the first art director of this luxury lifestyle publication, together with the editor–in-chief I created its look and feel taking in consideration market trends and the publisher’s vision. This bi-monthly publication launched successfully and got rave reviews in the local media Show less