Digital Marketing Specialist

• Dec 2022 - Present

Digital Project Assistant

• Dec 2019 - Jun 2023

Tasks:- Participate in the development and coordination of digital marketing actions (SEO, SEM, Email marketing, Social media).- Obtain and track KPI's associated with the campaigns.- Control the compliance with the deadlines established in the different campaigns and monitor their results.- Participate in the organization and planning of campaigns with the rest of the digital team.- Obtain and exploit data related to the Group's digital activity in order to analyze the effectiveness and efficiency of the projects from both a technological and marketing point of view.- Coordination of the different areas (design, copywriting, etc.) for the development of content aligned with the digital communication plan.- Participate in specific and particular studies in the field of digital marketing and social media.Tools:- CMS: Wordpress, Woocommerce.- Paid Media: Google Ads, LinkedIn Ads.- SEO: Ubersuggest, Google Keyword Planner, Semrush, Google Search Console, Yoast.- ERP: PicUp Vista.- Task management: Asana.- Analytics/Reports: Google Analytics Universal, GA4, Google Tag Manager, Google Data Studio.- Email Marketing: Splio.- Copywriting: Lorcaeditor. Show less

Purchasing Assistant

• Jun 2018 - Dec 2019

- Provide administrative support to various functions such as Sales, Purchasing, Logistics, Finance, Marketing, Operations, Human Resources or IT, following the instructions of my superiors, to achieve a correct execution of the assigned processes. - Maintain and update the DB of articles of the organization. - Update the articles demanded by the sales network. - Enter data in the ERP and maintain updated records (customers, suppliers, stocks, payments, invoices, etc.). - Resolve queries, incidents and problems (delays, non-payments, anomalies, claims, etc.) in administrative processes. - Perform telephone, face-to-face, e-mail or postal service tasks with customers, suppliers and other interlocutors. - Formulate initiatives, suggestions, ideas and proposals for improvement. Show less