Experience

DTM Marketing de Relacionamento

• Brazil
• Advertising Services
• 100 - 200 Employee

• Head of Strategic Relations

  • May 2019 - Present

  My role in the Ibope Group is to offer the scientific marketing services of IBOPE DTM, the agency of the year 2018 by ABEMD and the rigorous methodology of research and the deep knowledge of the Brazilian consumer of IBOPE Pesquisa. Together with Waba, we are launching an extremely innovative concept in marketing: the 1st Data-Driven Experiential Marketing, combining art, technology, and data intelligence to create even more exciting and unique brand experiences. My role in the Ibope Group is to offer the scientific marketing services of IBOPE DTM, the agency of the year 2018 by ABEMD and the rigorous methodology of research and the deep knowledge of the Brazilian consumer of IBOPE Pesquisa. Together with Waba, we are launching an extremely innovative concept in marketing: the 1st Data-Driven Experiential Marketing, combining art, technology, and data intelligence to create even more exciting and unique brand experiences.



Waba Extraordinary Agency

• Brazil
• Advertising Services
• 1 - 100 Employee

• Founding Partner

  • Sep 2001 - Present

  Waba believes in the power of moments and creates Extraordinary Experiences to engage people and build love for brands. Together with IBOPE Group, we became the 1st Data-driven Experiential Marketing Company using data to leverage and enrich real-life brand experiences engagement in a heartfelt manner. And we provide the full advantage of the experiential marketing data gathering and generating valuable customer insights to build a lasting impact on brand loyalty and purchase… Show more Waba believes in the power of moments and creates Extraordinary Experiences to engage people and build love for brands. Together with IBOPE Group, we became the 1st Data-driven Experiential Marketing Company using data to leverage and enrich real-life brand experiences engagement in a heartfelt manner. And we provide the full advantage of the experiential marketing data gathering and generating valuable customer insights to build a lasting impact on brand loyalty and purchase behavior. In our journey, we already serve clients like Mondelez, Toyota Bank, Samsung, Caoa Chery, Pão de Açúcar, Faber-Castell, Mauricio de Souza Productions, Paramount Pictures, Ford Motors, Colégio Objetivo, Del Valle and many Creatve Agencies like Rockcom, JW Thompson, DM9, Adag Interativa Show less Waba believes in the power of moments and creates Extraordinary Experiences to engage people and build love for brands. Together with IBOPE Group, we became the 1st Data-driven Experiential Marketing Company using data to leverage and enrich real-life brand experiences engagement in a heartfelt manner. And we provide the full advantage of the experiential marketing data gathering and generating valuable customer insights to build a lasting impact on brand loyalty and purchase… Show more Waba believes in the power of moments and creates Extraordinary Experiences to engage people and build love for brands. Together with IBOPE Group, we became the 1st Data-driven Experiential Marketing Company using data to leverage and enrich real-life brand experiences engagement in a heartfelt manner. And we provide the full advantage of the experiential marketing data gathering and generating valuable customer insights to build a lasting impact on brand loyalty and purchase behavior. In our journey, we already serve clients like Mondelez, Toyota Bank, Samsung, Caoa Chery, Pão de Açúcar, Faber-Castell, Mauricio de Souza Productions, Paramount Pictures, Ford Motors, Colégio Objetivo, Del Valle and many Creatve Agencies like Rockcom, JW Thompson, DM9, Adag Interativa Show less



Zip.net

• São Paulo e Região, Brasil

• Business Unit Manager Kids & Games

  • Sep 1999 - Jul 2001



Mercado Livre Brasil

• Brazil
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Director

  • 1999 - 1999



Abril

• Brazil
• Media Production
• 700 & Above Employee

• Marketing Manager

  • 1994 - 1999



Brahma/Skol

• São Paulo e Região, Brasil

• Sales and Operations Manager

  • 1993 - 1994



Brahma & Skol

• São Paulo e Região, Brasil

• Trainee

  • 1992 - 1993