Sergio Cuerda

Director of Programmatic Sales at Konodrac
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • French Native or bilingual proficiency
  • Italian Elementary proficiency

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Bio

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5.0

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Vaughan Denny

I first met Sergio in 2005 when we crossed paths at DoubleClick. Our paths crossed once more when he joined IPONWEB. Sergio is dedicated to doing the right thing for his customers, keeping them in mind in all decisions and responses. He understands the value that technology can bring and translates that into business outcomes succinctly. His language skills are legendary which is incredibly useful when working across European markets. Most of all Sergio is easy to be around, has a great attitude and faces any task with humour and dedication.

Evgenij Tovba

It was always a pleasure to work with Sergio. His professionalism, know-how and attentive, communicative attitude are admirable skills and I would work with him again in the future.

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Credentials

  • Salesforce Marketing Cloud Developer
    Salesforce
    Jan, 2022
    - Nov, 2024
  • Klaviyo Master
    Klaviyo
    Jul, 2020
    - Nov, 2024
  • Salesforce Marketing Cloud Administrator
    Salesforce
    Jan, 2020
    - Nov, 2024
  • Salesforce Certified Marketing Cloud Consultant
    Salesforce
    Nov, 2019
    - Nov, 2024
  • Trading Academy Certified - Professional
    The Trade Desk
    Oct, 2019
    - Nov, 2024
  • Trading Academy Certified – Connected TV
    The Trade Desk
    Oct, 2019
    - Nov, 2024
  • Salesforce Certified Marketing Cloud Email Specialist
    Salesforce
    Sep, 2019
    - Nov, 2024
  • Ad Exchange Level 1 Exam
    Google
    Aug, 2019
    - Nov, 2024
  • DoubleClick for Publishers Level 1 Exam
    Google
    Aug, 2019
    - Nov, 2024

Experience

    • Spain
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director of Programmatic Sales
      • Nov 2022 - Present

    • United Kingdom
    • Advertising Services
    • 300 - 400 Employee
    • Salesforce Practice Lead
      • Jan 2021 - Present

  • NSMS
    • London, United Kingdom
    • Owner
      • Sep 2019 - Present

      Martech/Adtech consultancy with a specialty in Email Marketing for DTCs. Client roster includes Earn2Trade, Parfums de Marly, In Good Company, Lovett & Co, Hybrid Revenues, ControlvExposed, Tappx, Everis/NTT Data, PJB Marketing International... Martech/Adtech consultancy with a specialty in Email Marketing for DTCs. Client roster includes Earn2Trade, Parfums de Marly, In Good Company, Lovett & Co, Hybrid Revenues, ControlvExposed, Tappx, Everis/NTT Data, PJB Marketing International...

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Salesforce Marketing Cloud Consultant
      • Mar 2020 - Jun 2020

    • United Kingdom
    • Software Development
    • 200 - 300 Employee
    • Strategic Development Manager
      • Mar 2018 - Jul 2019

    • United States
    • Software Development
    • 1 - 100 Employee
    • Strategic Account Director, EMEA & Account Executive, Spain
      • Aug 2016 - Dec 2017

      Managing Existing Business for Localytics' largest EMEA accounts and responsible for New Business ventures in Spain Managing Existing Business for Localytics' largest EMEA accounts and responsible for New Business ventures in Spain

    • United States
    • Software Development
    • 700 & Above Employee
    • Account Director
      • Nov 2015 - Aug 2016

      • Leading a Services team of 20+ people across Technology and Campaign teams dedicated to specific clients as part of a Services Program, ensuring these Program resources align with client objectives and expectations. Main point of escalation within the Services organization for assigned clients• Owning business development and contract renewal across assigned accounts (portfolio worth circa 7M USD annum), on both Products and Services.• Driving strategic guidance for assigned clients.

    • Senior Customer Success Manager
      • Sep 2014 - Nov 2015

      Leading all post-sales account planning and management of a portfolio of customers across EMEA, in tandem with Account Executives. I develop close relationships with senior customer stakeholders in order to help establishing comprehensive marketing strategies that aim at maximizing clients'​ investments and uncovering sales opportunities for the Salesforce's sales teams. Clients include Whitbread, Coca-Cola, HSBC, Groupalia.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Account Director
      • Jun 2011 - Aug 2014

      Owning a portfolio (worth circa 2M GBP annum) of existing Enterprise clients across EMEA, my role was to upsell digital marketing solutions, using my technical and marketing knowledge to become a trusted partner and advisor. Responsible for client financials (contract negotiation and renewal, pipeline generation & management) and overall escalation point. Clients included Marks & Spencer, Icelandair, Betsson, in a portfolio that consisted of a dozen of accounts. Sales achievements: 2012: 126% Renewable Quota 2013: 140% Total Quota - Top Performers Club

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Senior Account Manager
      • Jan 2010 - Jun 2011

      Leading a dedicated team for HP EMEA, one of e-Dialog's largest clients, valued at over 1M GBP per year. I was responsible for growing the account and nurturing relationships up to C-level, while guiding the overall account strategy and digital roadmap development. Leading a dedicated team for HP EMEA, one of e-Dialog's largest clients, valued at over 1M GBP per year. I was responsible for growing the account and nurturing relationships up to C-level, while guiding the overall account strategy and digital roadmap development.

    • Advertising Services
    • 700 & Above Employee
    • Solution Services Manager, EMEA
      • Sep 2008 - Jan 2010

      Responsible for an organization including 15 resources (8 Technical Consultants & 7 Database Developers) across EMEA and India, owning Solution Services Operations Management, Service Strategy, Recruitment and 3rd Party Management.Achievements: Design and successful implementation of a Project Management Office across the EMEA organization.

    • Consulting Team Leader, EMEA
      • Mar 2007 - Sep 2008

      Overseeing a growing (from 3 to 7 during my tenure) group of Technical Consultants across the region as a working team member, I was responsible for Consulting Operations (Service Strategy, Staff Allocation) & Team Management.

    • UK Technical Consultant
      • Sep 2005 - Mar 2007

      Sales Technical support, Implementation management and Consulting Practice/Project management for Custom Work performed on Epsilon’s Email Marketing Platforms. Principal EMEA Consultant. 2006: Product Management representative in EMEA.

  • DoubleClick
    • London, United Kingdom
    • Technical Account Manager
      • Jan 2005 - Sep 2005

      Owning technical implementation, support & strategic advice for selected clients of DoubleClick's PPC Management platform, along with pre-sales technical duties. Owning technical implementation, support & strategic advice for selected clients of DoubleClick's PPC Management platform, along with pre-sales technical duties.

  • Doubleclick
    • Dublin, Ireland
    • Technical Support Analyst - DARTMail
      • Jul 2002 - Jul 2004

      Post-implementation technical support on Email and Web Analytics products. Assumed Product Specialist duties from mid-2003. Post-implementation technical support on Email and Web Analytics products. Assumed Product Specialist duties from mid-2003.

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Technical Support Representative
      • Jun 2001 - Jun 2002

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