Experience

IAB Italia

• Italy
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Sep 2019 - Present

  I was appointed as Managing Director of IAB Italy, the Italian chapter of the Interactive Advertising Bureau, world's #1 Association for the digital marketing and advertising ecosystem. IAB Italy counts on 200 members (Large Investors, Media Agencies, Tech Providers, Publishers, Digital Agencies, Consulting companies, Adtech companies). Through its membership of media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the Italian and European market. We organize major business and consumer events on digital culture and transformation, such as IAB Forum and MILANO DIGITAL WEEK. We are also running a permanent training academy on digital marketing and innovation.



Campus Party

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Director Of Marketing & Business Development

  • Nov 2017 - Sep 2019

  With seventy-five editions worldwide, Campus Party (www.campus-party.org) is the largest international event based on innovation and creativity and the world’s largest open innovation community (more than 700k members worldwide). With seventy-five editions worldwide, Campus Party (www.campus-party.org) is the largest international event based on innovation and creativity and the world’s largest open innovation community (more than 700k members worldwide).



Loyalty24

• Italy
• Advertising Services

• Founder and Managing Director

  • Oct 2017 - Sep 2019

  Loyalty24’s mission is to design and develop next generation loyalty programs. Leveraging on a proprietary platform that connects 400+ leading retailers with large communities, we help top brands to get closer to their customers. Loyalty24’s mission is to design and develop next generation loyalty programs. Leveraging on a proprietary platform that connects 400+ leading retailers with large communities, we help top brands to get closer to their customers.



Assist Digital

• Advertising Services
• 1 - 100 Employee

• Head of CRM/Marketing Automation Service Unit

  • Jan 2017 - Oct 2017

  Within Assist Digital, I led a Service Unit dedicated to design and manage multichannel customer focused programs, based on marketing automation platforms. Areas of expertise: data analytics, campaign design and management, data enrichment, channels integration, loyalty programs.

• Head of Marketing

  • Dec 2015 - Jan 2017

  Assist Digital is an International firm specialized in Customer Experience Solutions (Digital CRM, UX Design, AI Based Solution), with offices in Italy, UK, Germany, France and eastern Europe. I was responsible for all marketing activities to support business development, directly reporting to Assist's CEO. I also worked with Assist's Business Units, leading important CRM/ Marketing automation projects, mainly in the Retail and Automotive sectors.

• Head of Marketing and Business Development - Beeweeb / X2TV

  • Sep 2012 - Dec 2015

  Beeweeb, part of Assist Digital, is an International consulting, technology and marketing company, developing high-end web and mobile solutions to provide the best user experience across different devices. X2TV Inc. was a Beeweeb’s company, based in Rome and San Francisco, focused on second screen and interactive video production and delivery. I led marketing and business development activities for Beeweeb and X2TV, both in Italy and in other countries.



Postel

• Italy
• IT Services and IT Consulting
• 300 - 400 Employee

• Sales Director Marketing Communication - Managing Director Address Software

  • Jul 2010 - Sep 2012

  Postel's Marketing & Communication Unit develops and sells marketing services, such as multichannel direct marketing projects, data analytics, list broking, printing services, sms/email campaigns, web marketing, etc. clients are medium/large companies in all sectors. My role: - Management of a salesforce covering the Italian territory - New Service development/offer innovation, in cooperation with the marketing department - General Manager of Address Software, a technology firm owned by Postel



Reward

• Czechia
• Advertising Services

• Strategic Advisor - International

  • 2008 - 2012

  Due to my specific expertise in loyalty programs, I was appointed as Strategic Advisor for Reward (www.rewardinsight.com). Reward is a loyalty management company, dedicated to delivering data driven loyalty programmes. The company manages loyalty schemes for clients such as Royal Bank of Scotland, Barclays, Natwest, Quidco and has an established network of high street and online retailers around Europe to include: BP, Halfords, JJB, Little Chef, Superdrug, Burton, Dixons Store Group, and Amazon.com In association with Natwest Streamline, Barclaycard Business and Lloyds TSB, Reward developed a new technology (Cardless Reward Technology) to track and reward programme member shopping without the need for a loyalty card. Reward manage the most important merchant funded loyalty programme in the UK, RBS/Natwest Cashbackplus


BVA Doxa
• Italy
• Market Research
• 100 - 200 Employee
• Director of Marketing And Business Development

  • Sep 2006 - Jun 2010


Assist Consulting

• United States
• 1 - 100 Employee

• CRM Practice Leader

  • Apr 2005 - Sep 2006

  Assist is a Strategic Consulting boutique, specialized on BPR and customer operations Assist is a Strategic Consulting boutique, specialized on BPR and customer operations



YODA SpA

• Italy
• IT Services and IT Consulting

• Business Development Director

  • Mar 2003 - Mar 2005

  Yoda was sold to an Italian business services group, where I served as business development director, leading their telco and media practice

• Founding Partner

  • Jan 2000 - Mar 2003

  I was one of the founders of Yoda, a pioneer relationship marketing agency, backed by a pool of important investors. In a few years Yoda became leader on the Italian market (from scratch to 5million euros turnover and 35 people headcount) and a list of blue chip clients such as Enel, Telecom Italia, Wind, Blockbuster, Walt Disney and more. Within Yoda I was responsible for the digital area, and in charge for business development.



Ogilvy Italia

• Italy
• Advertising Services
• 100 - 200 Employee

• Director - Ogilvy Interactive

  • 1999 - 1999

  P&L Responsibility for Italy Planning & Development of Marketing and Multimedia projects for agency’s clients P&L Responsibility for Italy Planning & Development of Marketing and Multimedia projects for agency’s clients



RCS MediaGroup

• Italy
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Manager - RCS New Media

  • 1996 - 1999

  I was part of RCS New Media startup, leading marketing activities to launch new multimedia products on the Italian Market I was part of RCS New Media startup, leading marketing activities to launch new multimedia products on the Italian Market


AIG
• Egypt
• Oil and Gas
• 1 - 100 Employee
• Direct marketing specialist

  • 1994 - 1996