Sergio Sanchez
Senior Revenue Management Analyst at VR Group- Claim this Profile
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English Full professional proficiency
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Finnish Elementary proficiency
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Italian Elementary proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Experience
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VR Group
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Finland
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Rail Transportation
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700 & Above Employee
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Senior Revenue Management Analyst
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Aug 2021 - Present
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Neste
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Finland
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Renewable Energy Semiconductor Manufacturing
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700 & Above Employee
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Pricing Analyst
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Apr 2021 - Aug 2021
I work as a member of Marketing & Services' Strategic Pricing team managing Neste's pricing policies and working with commercial teams to improve the price management, execution and results. I am responsible for translating the sales and marketing strategies into the pricing strategies, and implement them as targeted actions for adding value to our customers. I also have to set and manage pricing guidelines and lead them to practices that enable the improvement in measurable results. Monitor and analyze the pricing data and performance against pricing targets, and recommend and support corrective actions to keep competitive in the market and achieve company's revenues and market share goals. Show less
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Finnair
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Finland
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Airlines and Aviation
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700 & Above Employee
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Demand Manager
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Apr 2018 - Apr 2021
As a demand manager I am responsible for building and implementing network revenue plan strategies together with other commercial stakeholders for the traffic flows between China and Europe, 2nd largest OD portfolio in the company. To meet this, I need to conduct deep analysis from big sets of data, turn the analytical findings into meaningful business picture and agree actions with Pricing, Sales, Inventory, Marketing and Traffic Planning to maximize network revenue.My daily work includes conducting regular forecast accuracy reviews, constant monitoring of bookings, revenue, availability of seat inventory and carrying out necessary interventions in revenue management system with the end goal of maximizing the revenues of the company.To support my work, I have developed several tools and reports that I have shared with my work-colleagues, these have been found useful and effective to evaluate many different types of information needed to take decisions, including interventions into our revenue management system. These tools and reports are also being used as reference for communication, discussion and representation of facts. Show less
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Route Revenue Manager
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Oct 2012 - Apr 2018
My main task was to maximize revenues by optimizing seat availability and price through delivering sound forecasts into the revenue management system. I analyzed markets, competitors, own performance, customer behavior, developed strategies, created action plans and executed these on assigned market. I started with a portfolio of low risk for Finnair and soon was appointed to the ownership of the 2nd biggest (China) for the company. I led the monthly revenue forecast for the Long Haul set of routes, which accounted for 1,000 MEUR yearly, half of the total passenger revenue for the airline. This process involved leading the Long Haul team during the full process, conducting sophisticated analyses, present and provide insights through clear and actionable messages for Finnair’s Group executive team to support in revenue guidance process.I also participated in other forums inside Revenue Management and cross-functional to discuss on regular and ad-hoc topics involving the current performance development of the business (e.g. weekly trading) and as well as planning for the future (e.g. new routes selection). Show less
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easyJet
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United Kingdom
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Airlines and Aviation
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700 & Above Employee
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Route Manager for Southern Europe
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Dec 2003 - Oct 2012
As a Route Manager in easyJet, my role involved monitoring and optimizing the commercial performance of an allocated set of routes. We were entrusted to ensure we have the right product to achieve the financial plan. This role helped me develop in-depth analysis techniques to optimize commercial revenue and contribution considering how the routes and markets evolve and develop. The role was cross functional and involved liaising over many elements at all levels of the business. The responsibilities included developing the annual budget plan, forecasting and identifying opportunities to optimize the yields, revenues and profits. My job position required me to regularly think outside the box, be aware of internal and external implications on our markets and be intuitive to use our progressive skills to maximize performance by adjusting the schedules, reviewing pricing strategies or guiding the marketing drive to benefit challenging routes. I had under my management 36 aircrafts which I had to shift around the different bases in the region to drive financial contribution maximizing total revenue per seat. Show less
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University of Bedfordshire
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United Kingdom
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Higher Education
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700 & Above Employee
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Studying for my master's degree in Computing and Information Technologies
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Jan 2003 - Jun 2004
To continue with my academic preparation, I took a short break from work and started my MSc studies in Computing and Information Technologies to develop more on my interest in acquiring data management-integration skills that would support my career on the business field. To continue with my academic preparation, I took a short break from work and started my MSc studies in Computing and Information Technologies to develop more on my interest in acquiring data management-integration skills that would support my career on the business field.
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Yellow
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United States
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Truck Transportation
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700 & Above Employee
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Pricing Analyst
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Aug 2001 - Jan 2003
Responsible for the analysis and development of customer specific pricing strategies that maximize revenue and ensuring these strategies were aligned with the strategic direction of the company. My role included doing the analyses of bids, annual contract rate renewals, customer retention and churn reducing strategies to drive profitability. Also, within my duties included analyzing and offsetting competitors’ actions and coordinating activities with sales and operations to achieve results. Show less
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Education
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University of Bedfordshire
MSc Computing and Information Technologies, Information Technology -
Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
Bachelor of Business Administration (BBA), International Business -
Maastricht University School of Business and Economics
Exchange student, E-Commerce/Electronic Commerce