Sergio Tavares

Marketing Director at YAGER
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Contact Information
us****@****om
(386) 825-5501
Location
Villmar, Hesse, Germany, DE
Languages
  • Deutsch Native or bilingual proficiency
  • Portugiesisch Native or bilingual proficiency
  • Spanisch Full professional proficiency
  • Englisch Full professional proficiency
  • 1337 - written Full professional proficiency

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5.0

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Hauke Marwede

In the past few years I have had the pleasure of working with Sérgio in various constellations and positions. The same applies every time: Sérgio always contributes his extensive knowledge and skills in a targeted manner and with high standards of quality for the results to be achieved. He is having a strong skillset across a wide variety of topics and areas of responsibilities, which he always knows how to apply optimally. Be it being in charge of executing a project successfully, leading and developing his team with great effort or laying a strong foundation of vision and mission in his field of responsibility. Sérgio always strives for success while being an empathetic leader who cares deeply about his team. His goal is always to achieve the best with and for everyone.

Thorsten Knies

I think i can say about Sergio, that he is a very reliable, loyal and authentic person. He knows so much about games, he has an own youtube channel with thousands of followers (still growing), and he knows how to improve and scale online marketing KPIs, how to use ad tech tools, how to create content marketing concepts and media strategies. To cut a long story short -> It was a pleasure to work with Sergio and he is definitely someone you want to have in your team, especially if you want to do marketing for games

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Credentials

  • European Bowling Federation Level 1 Coach
    EBF Academy
    Aug, 2022
    - Sep, 2024
  • Mini MBA in Marketing
    Marketingweek
    Nov, 2021
    - Sep, 2024
  • Line Management Course
    Aspire Leadership
    Jul, 2021
    - Sep, 2024
  • Google Adwords Professional
    Google

Experience

  • YAGER
    • Germany
    • Computer Games
    • 100 - 200 Employee
    • Marketing Director
      • Sep 2022 - Present

      Managing, developing and executing the publishing, communication and marketing strategy for YAGER and their respective products. In charge of the respective publishing unit within YAGER and developing workflows, tools and responsibilities for the team, inter-departement colaboration and existing and future projects. YAGER is an independent developer of computer and video games based in Berlin, Germany. Founded in 1999 by a group of enthusiastic game developers, we're fortunate to combine long-term experience with the persistent creative spirit emerging from an empowered team. Show less

  • Bethesda Softworks
    • United States
    • Computer Games
    • 400 - 500 Employee
    • Senior Marketing Manager
      • Jan 2019 - Aug 2022

      Reporting directly to the Director of Marketing & Communications and our Managing Director while in charge of the organisation of the Product MKT Team and own products. Ensuring all our Products are developed, localised and marketed as efficient and consumer oriented as possible in the GSA territory. Product, Brand and Marketing responsible for: • Starfield • Fallout 76 • Fallout Shelter • Ghostwire Tokyo • TES: Skyrim Anniversary Edition • TES: Blades • TES: Legends • further unanounced titles Tasks and responsibilities: • Motivating, developing and leading the local MKT/Product team • Evaluating, organising and leading agencies and external partners • Coordination of cross functional communication and organisation of MKT campaigns on European level • Implementation, analysis and development of existing and new marketing/communication channels • Performance and data driven structure, analysis and reporting Show less

  • YouTube
    • Higher Education
    • 100 - 200 Employee
    • Freelancer & Influencer
      • Aug 2010 - Jan 2022

      Establishing own websites and properties, including an expanding Youtube presence since 2010. Websites: • Conception of gaming content websites, including user flow, design, content and SEO optimisation • Conception and creation of small/midsized website for private persons and small size business • Establishing Social Media channels and content guidelines for small/midsized businesses • Competitive analysis and monitoring of new potentials Professional Influencer (Youtube / Twitch): • Conception, creation and development of a niche YouTube Channel around Free to Play Games since 2013 • Active communication and expansion of targeted audience and fans • Established cooperations with relevant partners as YouTuber such as Mein-MMO.de, MMOGA Keystore and other YouTube Content creators Show less

  • ad2games
    • Germany
    • Computer Games
    • 1 - 100 Employee
    • Director of Client Relations & Performance Marketing
      • Aug 2017 - Dec 2018

      Establishing the link between the client and the entire ad2games advertiser account management team. Managing a great advertiser account management team which acts as both the salesperson for ad2games and as the client's representative within ad2games. Further coordinating the performance marketing team and exploring existing and new opportunities in the media buying sector.• Creating a portfolio of client accounts and monitoring the ongoing activities related to them.• Managing, reviewing progress and delivering the client’s advertisement projects.• Conducting meetings with the clients as well as informing them about the current work status of their projects.• Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.• Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.• Monitoring work performance of colleagues and setting sales targets.• Recruiting and training new account executives and media buyers• Maintaining, expanding and establishing new processes for SEM, Social and Display Media Buying• Managing three excellent teams in the day to day business and personal development:- 10 key account managers for existing client and partner management- 3 motivated and innovative media buyers- 1 dedicated graphic designer- 2 Business Development Managers in charge of new business Show less

    • Head of Client Relations & Performance Marketing
      • Nov 2015 - Jul 2017

      Establishing the link between the client and the entire ad2games advertiser account management team. Managing a great advertiser account management team which acts as both the salesperson for ad2games and as the client's representative within ad2games. Further coordinating the performance marketing team and exploring existing and new opportunities in the media buying sector.• Creating a portfolio of client accounts and monitoring the ongoing activities related to them.• Managing, reviewing progress and delivering the client’s advertisement projects.• Conducting meetings with the clients as well as informing them about the current work status of their projects.• Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.• Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.• Monitoring work performance of colleagues and setting sales targets.• Recruiting and training new account executives and media buyers• Maintaining, expanding and establishing new processes for SEM, Social and Display Media Buying• Managing two teams: 5 excellent account managers and two motivated and innovative media buyers in the day to day business and personal development Show less

  • gamigo AG
    • South Africa
    • Head of Marketing
      • Sep 2014 - Nov 2015

      In charge of 10 in the gamigo AG marketing and graphics department, focusing on the SEA, Social Media and Affiliation mediaplan creation and monitoring, including the delivery, controling and analysis of all global UA campaigns. Delegation of the all marketing managers and main point of contact with Google, Bing Ads, Facebook and various external partners.Reporting all results towards the CEO on the basis of different KPIs and the budget plans. In charge of implementation of quality controls, competitive analysis and monitoring new possibilities and technologies.Furthermore involved in RTB, RTA, Display negotiations and communication with external partners, propiertary gamigo AG content portals management, evaluating all marketing efforts together with product and games departments, and the potential of mobile advertisement. Further tasks:• Introduction of structures, worflows and new technologies• Production of videos for viral distribution and advertisement• Coordination and delegation of 10 employees• Evaluation of new and existing MKT activities• Consulting of the Gamesourcing department for new products• Continuous further training and motivation of the department Show less

    • Online Marketing Manager
      • Nov 2013 - Sep 2014

      In charge of SEA, Social Media, and Affiliation mediaplan creation, monitoring and optimisation. Controling and analysis all global UA campaigns for all products of the gamigo AG and main point of contact with internal and external shareholders.SEA:• Mediaplan creation and booking• Control and analysis of global campaigns• Accounting• Creation and structuring of new SEA accounts• Communicate with Google and Bing Ads• Reporting the campaigns based on internal KPIs to the Head of Marketing• Quality controls and competitive analysis and monitoringSocial Media:• Social media content production• Creation and maintenance of SoME appearances for the gamigo AG games portfolio• Production of videos for viral distribution and advertisement• Agreement with product managers• Community management support in the SoMe areaPortal management:• Maintain the game portfolio and content on the gamigo AG portal• Agreement about affiliate deals and advertising on the portal• Planning and production of the other portals of gamigo AG• SEO optimization and monitoring of individual portalsAffiliate Management:• Direct communication and processing of affiliate deals with the network gamigo ads• Collaboration with individual RevShare partners and potential affiliates• Analysis and reporting of the affiliates of gamigo AG Show less

  • uniquedigital GmbH
    • Account Manager
      • Dec 2012 - Oct 2013

      In charge of SEA, Display and Affiliation campaigns for finance, retail and entertainment clients. Display Marketing: • Mediaplan creation and booking • Control and analysis of campaigns • Accounting • Communication with marketers and service providers • Communication and consultation with customers • Reporting campaigns using different KPIs • Quality controls • Competitive analysis and monitoring SEA: • Active support for SEA customers • Keyword research and constant updating of the keyword pool • Creation and structuring of new SEA accounts • Monitoring and optimization of campaigns • Creation of mediaplases and forecasts • Reporting of the SEA activities using different KPIs • Quality controls • Competitive analysis and monitoring Focus on Affiliate Marketing • Active support for affiliate customers • Review and release of partner applications • Publisher acquisition • SVI scans • Customer reporting using different KPIs • Forecasts and action planning • Annual planning • Partner, network and customer communication • Program development and further development • Negotiating with publishers and networks • Quality controls • Competitive analysis and monitoring Show less

  • prizeotel Management Group
    • Online Marketing Agent
      • Jan 2012 - Oct 2012

      In charge of all Social Media, online review portals and ongoing SEO optimization for the prizeotel management group In charge of all Social Media, online review portals and ongoing SEO optimization for the prizeotel management group

  • Hotel Seelust Cuxhaven
    • Restaurant General Manager
      • Feb 2008 - Aug 2010

      In charge of the main tasks of the Restaurant, the education of all trainees, the day to day business, event management and overall organisation together with Chef cook. Lead and trained over 12 upcoming restaurant managers In charge of the main tasks of the Restaurant, the education of all trainees, the day to day business, event management and overall organisation together with Chef cook. Lead and trained over 12 upcoming restaurant managers

  • Restaurant Strandhaus Döse Cuxhaven
    • Restaurant Specialist Trainee
      • Feb 2005 - Feb 2008

      Serviceemployee and Trainee Serviceemployee and Trainee

Education

  • Technical Hotel University Hamburg
    Bachelor of Arts (BA) in Business Administration, E-Commerce, Digital Marketing and Tourism Management
    2010 - 2012

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