Experience

The Digital Strategy Company

• Chief Operating Officer

  • Dec 2019 - Present

  Responsible for design strategic planning and executing business strategies, plans and procedures. Setting comprehensive targets for the performance of the commercial and growth areas. Managing the company's day-to-day operations (sales, marketing, finance, operations and IT teams). Prospecting and developing new business. Establishing commercial area policies and promoting marketing actions. Managing relationships with the market and suppliers. Responsible for design strategic planning and executing business strategies, plans and procedures. Setting comprehensive targets for the performance of the commercial and growth areas. Managing the company's day-to-day operations (sales, marketing, finance, operations and IT teams). Prospecting and developing new business. Establishing commercial area policies and promoting marketing actions. Managing relationships with the market and suppliers.



Mob Telecom

• Brazil
• Telecommunications
• 1 - 100 Employee

• Market & Customer Service Director

  • Sep 2018 - Dec 2019

  Report to the Chief Commercial Officer (CCO), responsible for the areas of Marketing, Market Intelligence & Customer Service. Working with B2C, B2B and Wholesale in 11 Brazilian states. Directly responsible for 4 managers and 51 indirect employees. Developing innovative new business and portfolio product management. Design and execution of strategy for sales, geo-marketing and commercial planning. - Defining, planning and execution of the strategic expansion into the retail market in the NorthEast region, maximizing income and consolidating the leadership of MOB in those areas Show less



Telefónica

• Spain
• Telecommunications
• 700 & Above Employee

• Consumer Division Manager

  • Apr 2013 - May 2018

  Report to the Regional Director, in charge of fields as marketing, commercial intelligence, sales support, stores channels in B2C segment of the states of BA/SE/AL/PE/PB/RN/CE/PI. With a team of 6 direct managers and 77 indirect workers. In charge of the layout of sales force automation tools and processes. Sales channels performance strategy definition, geographic growth and profitability. Investment plan and operational budget creation (CAPEX). Definition of the tactical plan of marketing and trade marketing campaigns activation. Visual merchandising standardization in all sales channels.  Active participation in the commercial operations integration after GVT acquisition by Vivo consolidating the market leadership in the broadband segment in the region;  Direct performance in the merger of Regional Bahia/Sergipe which impacted positively on the quality and profitability of the regional;  Merger of marketing, sales administration and channels fields that impacted on the operational efficiency increase and worked as pilot unfolding for other regional centers;  AGIL management implementation with disruptive and innovative sales force automation solutions development, processes digitalization and communication platform for more flexibility and high impact on costs reduction;  Data analysis system customization (Big Data) enabling the market opportunities attraction and tactical promotional actions development. Show less

• Marketing Division Manager

  • Apr 2012 - Apr 2013

  Report to the Regional Director with a team of 23 workers. Creation and execution of tactical communication and trade marketing plan, creation and execution of promotional actions. In charge of the brand and products visibility guarantee in the states of AL/PE/PB/RN/CE/PI. Development and follow up on communication plan (media), digital marketing and sales success rate. FDV training and incentive campaigns launch. Marketing budget management of U$ 5 million.  Special communication project development in order to reduce costs and increase effectiveness;  Own stores and resale standardization in the Northeast centers increasing the brand power;  Merchandising material distribution process digitalization in order to guarantee the delivery service. Show less



TIM

• Côte d'Ivoire
• Marketing Services

• National Trade Marketing Manager

  • Aug 2010 - Jul 2011

  Report to the National B2C Sales Director. Team of 3 managers and 73 workers. In charger of the TIM trade marketing strategy creation and execution in Brazil. Sales promotional actions management and marketing mix guarantee. Merchandising material creation, production and distribution for all the sales channels. Development and follow up on sales force incentive campaigns. Sales events performances (conventions and meetings). Communication channels administration and sales force training.  Creation and implementation of new stores visual merchandising concept that prioritized the customer’s experience in store and increased the use of digital services;  Implementation of digital merchandising in own stores reducing the marketing team and costs;  Relationship platform development with direct and indirect sales force which enables the management based on meritocracy and knowledge management;  First TIM international sales convention with positive impact on productivity; Show less

• Regional Retail Sales Manager

  • Apr 2009 - Jul 2010

  Report to the Regional Director, in charge of sales management in own stores of BA/SE/AL/PE/PB and resale in the states of PE/AL/PB. Leading a team of 4 managers and 185 workers. Guarantee of commercial capillarity and segment productivity. New business partners’ prospection and development. Management of revenue and follow up on main sales indicators.

• Regional Marketing Manager

  • Oct 2006 - Apr 2009

  Creation of TIM Northeast strategic planning creation. Creation and execution of communication plan. Analysis and development of customers base growth strategy plans and commercial net (Geomarkerting)

• Marketing Coordinator (Marketing Intelligence and CRM)

  • Jun 2004 - Sep 2006

  Responsible for the coverage plan and the geographical growth strategy of the commercial channels by evaluating the potential of the territories (AL, PE, PB, RN, CE e PI). Analysis of the competitive scenario. Economic evaluation of offers. Preparation and monitoring of management information reports. Management cancellation of customers in the territory through the analysis of indicators and churn local phenomena. Elaboration and implementation of the actions of customer relationships. Formatting the offer of Loyalty and retention. Monitoring the planning, preparation and presentation of the regional market research. Show less

• Corporate Sales Coordinator

  • Mar 2003 - Jun 2004

  Responsible for defining sales goals and financial goals with own sales team in marketing products and corporate services in the six states of the region (Alagoas to Piauí), formatting rules and trade procedures, sales campaigns, trade agreements, negotiations, tenders and projects. Preparation and monitoring of the Commercial Budget (CAPEX / OPEX), training of sales force, management of customer and coordinating the sales force.



Telemar Norte Leste

• Telecommunications
• 300 - 400 Employee

• Sales Manager - Corporate segment

  • Mar 2000 - Mar 2003

  Responsible for developing penetration strategies, analysis of market and competition. Formation of business partnerships in the telecommunications equipment marketing. Responsible for design, planning, and control of sales targets and financials goals for the team of account executives in the states of Pernambuco and Paraiba. Implantation of integration projects, management of contracts with distributors and suppliers, sales campaigns, trade contracts, sales force training. Responsible for developing penetration strategies, analysis of market and competition. Formation of business partnerships in the telecommunications equipment marketing. Responsible for design, planning, and control of sales targets and financials goals for the team of account executives in the states of Pernambuco and Paraiba. Implantation of integration projects, management of contracts with distributors and suppliers, sales campaigns, trade contracts, sales force training.