Sergio Anna
Head of Product at Craft Buddy Ltd- Claim this Profile
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Topline Score
Bio
LinkedIn User
Sergio is great at what he does, he understands retail as a business and its needs, using creative methods to combat problems and ensure a business is running efficiently. Sergio thinks outside of the box, and is extremely proactive, he strives to ensure everything is executed perfectly and accurately. I would not hesitate to recommend Sergio, he is also great to work with!
Julian Moskov
I have worked with Sergio for over 2 years in his capacity as a Head Of Merchandising and later as a Business Performance Manager. Very open-minded and a quick learner, Sergio always showed great ability to spot commercial opportunities, promote collaboration and improve communication across the company. His positive attitude and bright ideas make him a real pleasure to work with.
LinkedIn User
Sergio is great at what he does, he understands retail as a business and its needs, using creative methods to combat problems and ensure a business is running efficiently. Sergio thinks outside of the box, and is extremely proactive, he strives to ensure everything is executed perfectly and accurately. I would not hesitate to recommend Sergio, he is also great to work with!
Julian Moskov
I have worked with Sergio for over 2 years in his capacity as a Head Of Merchandising and later as a Business Performance Manager. Very open-minded and a quick learner, Sergio always showed great ability to spot commercial opportunities, promote collaboration and improve communication across the company. His positive attitude and bright ideas make him a real pleasure to work with.
LinkedIn User
Sergio is great at what he does, he understands retail as a business and its needs, using creative methods to combat problems and ensure a business is running efficiently. Sergio thinks outside of the box, and is extremely proactive, he strives to ensure everything is executed perfectly and accurately. I would not hesitate to recommend Sergio, he is also great to work with!
Julian Moskov
I have worked with Sergio for over 2 years in his capacity as a Head Of Merchandising and later as a Business Performance Manager. Very open-minded and a quick learner, Sergio always showed great ability to spot commercial opportunities, promote collaboration and improve communication across the company. His positive attitude and bright ideas make him a real pleasure to work with.
LinkedIn User
Sergio is great at what he does, he understands retail as a business and its needs, using creative methods to combat problems and ensure a business is running efficiently. Sergio thinks outside of the box, and is extremely proactive, he strives to ensure everything is executed perfectly and accurately. I would not hesitate to recommend Sergio, he is also great to work with!
Julian Moskov
I have worked with Sergio for over 2 years in his capacity as a Head Of Merchandising and later as a Business Performance Manager. Very open-minded and a quick learner, Sergio always showed great ability to spot commercial opportunities, promote collaboration and improve communication across the company. His positive attitude and bright ideas make him a real pleasure to work with.
Experience
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Craft Buddy Ltd
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United Kingdom
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Retail Art Supplies
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1 - 100 Employee
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Head of Product
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Dec 2021 - Present
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Head of E-Commerce
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Oct 2021 - Present
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Ecommerce Manager
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Mar 2020 - Oct 2021
https://www.craftbuddy.shop/ https://crystalcardkit.com/
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MATRIX APA (UK) LTD
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United Kingdom
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Wholesale
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1 - 100 Employee
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Head Of Products
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Sep 2018 - Aug 2019
Matrix has grown to be an internationally recognised, award-winning product development agency. Matrix APA partners with global retail, airline and beauty brands to create amazing products. Responsible for leading the retail and airline product team, as well as any other product that fall outside these categories like consumer tech and gifts.Responsible for all white label and bespoke brand development.Responsible to provide a competitive offering to participate airline tenders. Ensuring Matrix offering would be commercially competitive as well as innovating and offer high level of sustainability.Working closely with important clients such as Boots, Primark, Superdrug etc, to create and develop skincare and colour cosmetics ranges.Liaising with international fashion and luxury brands to enhance Matrix offer for airlines tenders and contract extension for the most important airlines in the worl
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ThumbsUp!
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United Kingdom
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Wholesale
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1 - 100 Employee
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Head of Product Development
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Apr 2010 - Aug 2018
Thumbs Up is a multi award winning and one of the leading gift and gadgets wholesaler in the UK. Its non-ordinary range varies from consumer electronics, electric scooters to lifestyle and novelty gifts. Key Responsibilities:Responsible for all in-house products development, from briefing designers to moulds creation, negotiating costs and suggesting best packaging and marketing strategies.Responsible for the selection of the entire range, negotiating costs, MOQ, payment terms and exclusivity deals with factories predominantly from The Far East. Attending trade shows in UK and Far East. Liaising and visiting Chinese factories and suppliers.Working closely with important clients such as Merlin Int, Primark, Urban Outfitters to create and develop ODM products.Key Achievements:Create and select an average of 80 products per year, 50% of which are in-house developments and 50% are sourced in The Far East.Responsible for the creation of all new ranges and new products across all categories; from ideation to finish productions. Ranges including core, customers bespoke and brand licensing. Responsible for creating the best selling lines of the entire organization. Two of which have exceeded 1 million units sold.
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Founder and Director
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Jul 2009 - Sep 2013
Gift and gadgets online retailer. negozio online di gadget e idee regalo orginale. www.troppotogo.it Gift and gadgets online retailer. negozio online di gadget e idee regalo orginale. www.troppotogo.it
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I Want One Of Those
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Technology, Information and Internet
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1 - 100 Employee
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Business Performance Manager
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Aug 2006 - Feb 2010
Constantly reviewing and suggesting improvements for all departments, from warehouse, to marketing and managing the company customer services.
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Head of Merchandising
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Sep 2006 - Sep 2008
Planning the buying quantities and budgets. Keeping stock availability at 95% plus and making sure that end of season stock will not exceed the target.
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Founder and Managing Director
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Sep 2003 - Jan 2006
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LK Bennett
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United Kingdom
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Retail
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100 - 200 Employee
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Warehouse/Logistics Manager
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Feb 2000 - Jul 2003
Managing the company warehouse with 17 member of staff. Managing inter branch transfers and shop weekly replenishments. Responsible for opening 15 new stores. Managing the company warehouse with 17 member of staff. Managing inter branch transfers and shop weekly replenishments. Responsible for opening 15 new stores.
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Education
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1988 - 1993
S.T Modica, technical high school
diploma with a specialism in surveying.
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