Sergi Garcia Calaf

Chief Strategy Officer (CSO) at Epsilon Technologies
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Contact Information
Location
ES
Languages
  • Catalan Native or bilingual proficiency
  • English Full professional proficiency
  • Español Native or bilingual proficiency

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Sebastian Gonzalez

I had the great opportunity to work with Sergi for over a year within the Global digital function of PMI. Overall, Sergi is an outstanding manager and leader. He has shown over the year strong leadership, people management skills and a strong appetite to get things moving in the right direction. Sergi was also able to infuse a true team spirit within the group, dropping down the

Jorge López M-C

Sergi is a genius. Top talent and good fun. Besides, he is a very generous colleague always willing to help.

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Credentials

  • UX Certificate
    Nielsen Norman Group
    Oct, 2019
    - Sep, 2024
  • Google Online Marketing Challenge
    Google
    Apr, 2009
    - Sep, 2024

Experience

    • Software Development
    • 1 - 100 Employee
    • Chief Strategy Officer (CSO)
      • Sep 2022 - Present

      Responsible for leading the company's growth strategy through: - Innovation of the service portfolio based on objectives and client needs. - Communication of the plan to all departments. - Execution of commercial initiatives. - Leadership of the growth of the company at an international level. - Leadership of consulting projects for clients in the fields of digital communication, Omni-Channel Marketing Strategies, and Digital transformation. Responsible for leading the company's growth strategy through: - Innovation of the service portfolio based on objectives and client needs. - Communication of the plan to all departments. - Execution of commercial initiatives. - Leadership of the growth of the company at an international level. - Leadership of consulting projects for clients in the fields of digital communication, Omni-Channel Marketing Strategies, and Digital transformation.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President Client Services
      • Mar 2021 - Aug 2022

      - Maintain open communication with the Account Management team and operations team. - Establish and maintain specific operational goals and resulting performance. - Direct and lead the operations team in developing and interpreting data to drive desired results. - Grow direct mid-level and senior-level client relationships, and identify new growth opportunities. - Oversee management of multiple clients, ensuring best practices while maintaining quality control. - Lead overall portfolio expansion business proposal development and presentations for all customer-facing interactions. - Manage client service team and guide their professional growth. - Oversee performance review and development process of the team. - Manage account financials. - Ensure the full team is consistently delivering best-in-class deliverables and distinguishable client service to achieve superior client retention results. - Ensure that there is never a gap in service for any client. - Handle "tough" conversations with clients gracefully to preserve MACH9 products and profitability.

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Director of Web and User Experience
      • Oct 2019 - Mar 2021

      Led the end to end (Strategy, UX, Design, Build, Testing, Implementation) effort on enhancing the global E-Commerce Experience based on consumer insights. Management of multiple teams across multiple disciplines (UX Designers, Data analysts, Strategists, Business analysts, Operation managers) to deliver against a very aggressive business objective. Led the team to support a global operating model supporting these sites which we currently run, this is supported by global workflow and management principles / disciplines catering to the regulatory nuances of each market.

    • Head Social Engagement Operations
      • Apr 2019 - Oct 2019

      - Development of strategy and operations for Social Engagement across Local and Global social media accounts. - implementation of operations, processes and protocols for social engagement on digital platforms. - Design and creation of digital solutions to enhance performance of social engagement - Deployment, improvement and Roll-out of Online Crisis Management processes and infrastructure - Designing a Smoke free future

    • Senior Manager Social Engagement
      • May 2018 - Mar 2019

      - Designing a Smoke free future - Development and activation of Corporate Social Media voice for markets. - Development and implementation of processess and protocols for corporate social engament on digital platforms. - Design and creation of solutions to improve performance of corporate social engagement - Deployment, improvement and Roll-out of Online Crisis Management processes and infrastructure - Digital assessment for ad hoc cases

    • Manager of Online Crisis Management - Digital Lab
      • Apr 2017 - May 2018

      - Designing a Smoke free future- Development and deployment of strategy for market Corporate affairs Social Media presence- Development and Implementation of Digital Strategy for Motorsport assets- Deployment, improvement and Roll-out of Online Crisis Management processes and infrastructure- Digital assessment for ad hoc cases

    • Supervisor Philip Morris International Digital Laboratory
      • Sep 2015 - Apr 2017

      - Global architecture of Social Media accounts - Development of Online crisis management processes and infrastructure to operate globally- Deployment, improvement and Roll-out of crisis management processes and infrastructure - Development and Implementation of Digital Strategy for Motorsport assets- Digital assessment for ad hoc cases

    • Digital Marketing Teacher
      • Mar 2015 - Oct 2019

      Teacher at La Salle in the Digital Marketing Master. I collaborate with La Salle in the MMD teaching social media strategy, digital marketing, relationship with influencers, and Online Crisis Management. Teacher at La Salle in the Digital Marketing Master. I collaborate with La Salle in the MMD teaching social media strategy, digital marketing, relationship with influencers, and Online Crisis Management.

    • Senior Digital Strategist
      • Mar 2013 - Aug 2015

      During my time in LEWIS. I was leading the digital communications and marketing team of LEWIS PR Spain– providing full digital marketing services including branding and strategy, design and production, Web development, social media marketing and search engine marketing. Our mission was to develop and execute on social media communications strategies that achieve our clients' business goals.SpecialtiesSocial media, Video production, Web design, SEO, Google paid ads (SEM/PPC), Infographic design, Facebook page design, Graphic design for brochures, print ads, CGI animation/3D animation, Logo design, Blog design, Digital strategy, Illustration, Blog content writing

    • Senior Social Media Strategist
      • Aug 2011 - Mar 2013

      I am passionate about my work, digital strategy, social media, advertising, communication, public relations, SEO, SEM. Communication strategy is the disciplines which dedicate my life and I want to devote all of my life.

    • Social Media Executive
      • Feb 2011 - Aug 2011

    • Presenter and broadcaster
      • Oct 2013 - Jan 2015

      Presenter and broadcaster of the afternoon magazine ¨LA TARDA¨, from Monday to Friday from 6:00 p.m. to 7:00 p.m. at COPE Catalunya and Andorra. We talk about Music, Music, sports, social networks, Technology, and all the news of the day to day. Presenter and broadcaster of the afternoon magazine ¨LA TARDA¨, from Monday to Friday from 6:00 p.m. to 7:00 p.m. at COPE Catalunya and Andorra. We talk about Music, Music, sports, social networks, Technology, and all the news of the day to day.

    • Spain
    • Food & Beverages
    • 700 & Above Employee
    • Digital Communications Responsable
      • May 2010 - Feb 2011

      Digital strategy development for all Europastry group brands: - Frida, Fripan, Yaya María, Dots - Web strategy development - Social media strategy development - CRM strategy development Digital strategy development for all Europastry group brands: - Frida, Fripan, Yaya María, Dots - Web strategy development - Social media strategy development - CRM strategy development

    • Social Media Strategist
      • Feb 2010 - Jan 2011

      Development and Implementation of Strategies and campaigns for Social Media, with a key focus on the education sector. (Masters y Graduates) Community Management, Paid Media, SEM, SEO, development of annual Digital and communication plan. Development and Implementation of Strategies and campaigns for Social Media, with a key focus on the education sector. (Masters y Graduates) Community Management, Paid Media, SEM, SEO, development of annual Digital and communication plan.

    • United States
    • Information Technology & Services
    • 300 - 400 Employee
    • Social Media Product Manager Junior
      • Sep 2009 - May 2010

      Social Media campaign orchestration & implementation, specialized in tech, architecture, and design. Social Media campaign orchestration & implementation, specialized in tech, architecture, and design.

    • Spain
    • Higher Education
    • 300 - 400 Employee
    • Becario (cordinador) del departamento de deportes
      • Feb 2007 - Jul 2009
    • Spain
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Becario departamento de comunicación
      • Nov 2008 - May 2009
    • United States
    • Spectator Sports
    • Becario departamento de comunicación
      • Nov 2007 - May 2008
    • India
    • Hospitality
    • 300 - 400 Employee
    • Front office, Hilton Barcelona
      • Jun 2007 - Sep 2007
    • Spain
    • Airlines and Aviation
    • 700 & Above Employee
    • Checking and boarding agent
      • Jun 2006 - Sep 2006

Education

  • La Salle BCN
    Postgraduate Brand Community Managment - La Salle, marketing, comunication, online
    2010 - 2011
  • Instituto del Marketing
    Curso Téc Sup Posicionamiento Buscadores (SEO) SEO, Marketing
    2010 - 2010
  • Universitat Autònoma de Barcelona
    Postgrado, Gestión Empresarial, Business Administration and Management, General
    2009 - 2010
  • Universitat Ramon Llull
    Publicidad y Relaciones públicas, Public Relations, Advertising, and Applied Communication
    2005 - 2009

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