Sergei Li

Digital Marketing (MSc) - currently undertaking at Westminster Business School
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Contact Information
us****@****om
(386) 825-5501
Location
Tashkent, Uzbekistan, UZ
Languages
  • Russian Native or bilingual proficiency
  • English Full professional proficiency
  • Thai Elementary proficiency
  • German Elementary proficiency

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Ahmed Samir

I have been working with Sergey in mediabuying specially on google ads and he was a fast learner and hard worker & enjoyed working with him.

Alina N.

Sergey and I have worked together on several group projects. He is a hardworking and a passionate team player who performs well even under pressure. Sergey is a responsible and a highly motivated individual.

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Credentials

  • Google Analytics for beginners
    Google
    Nov, 2022
    - Oct, 2024

Experience

    • United Kingdom
    • Higher Education
    • 1 - 100 Employee
    • Digital Marketing (MSc) - currently undertaking
      • Sep 2023 - Present

      Currently specialising in Digital Marketing (MSc) at Westminster University, London. Key areas of Focus: - Digital marketing communications, analytics, e-commerce, content marketing, Pay-Per-Click, Search Engine Optimisation, creation and execution of digital marketing strategy. Projects: 1) McVities brand - Developing 'Go to Market' strategy for launching of New Products - Evaluation of business model, corporate goals, competition, strategic weaknesses and strenghts… Show more Currently specialising in Digital Marketing (MSc) at Westminster University, London. Key areas of Focus: - Digital marketing communications, analytics, e-commerce, content marketing, Pay-Per-Click, Search Engine Optimisation, creation and execution of digital marketing strategy. Projects: 1) McVities brand - Developing 'Go to Market' strategy for launching of New Products - Evaluation of business model, corporate goals, competition, strategic weaknesses and strenghts to identify business opportunities and customer needs using social media, websites, email and content. Show less Currently specialising in Digital Marketing (MSc) at Westminster University, London. Key areas of Focus: - Digital marketing communications, analytics, e-commerce, content marketing, Pay-Per-Click, Search Engine Optimisation, creation and execution of digital marketing strategy. Projects: 1) McVities brand - Developing 'Go to Market' strategy for launching of New Products - Evaluation of business model, corporate goals, competition, strategic weaknesses and strenghts… Show more Currently specialising in Digital Marketing (MSc) at Westminster University, London. Key areas of Focus: - Digital marketing communications, analytics, e-commerce, content marketing, Pay-Per-Click, Search Engine Optimisation, creation and execution of digital marketing strategy. Projects: 1) McVities brand - Developing 'Go to Market' strategy for launching of New Products - Evaluation of business model, corporate goals, competition, strategic weaknesses and strenghts to identify business opportunities and customer needs using social media, websites, email and content. Show less

    • Thailand
    • Entertainment Providers
    • 200 - 300 Employee
    • Customer Management Intern within Digital Marketing Emphasis
      • Jun 2019 - Aug 2019

      • Assisted with updating and developing digital advertisements (posts with pictures, short video ads) on Social Media platforms (Facebook, Instagram, Line, YouTube); • Creating presentations (in PowerPoint) and presenting on new upcoming ads and products; and • Preparing weekly progress reports on completion of project assignments (in Excel). • Participated in Customer Management Program under 3 stations in Box Office and Concession Areas to promote products & services and as an… Show more • Assisted with updating and developing digital advertisements (posts with pictures, short video ads) on Social Media platforms (Facebook, Instagram, Line, YouTube); • Creating presentations (in PowerPoint) and presenting on new upcoming ads and products; and • Preparing weekly progress reports on completion of project assignments (in Excel). • Participated in Customer Management Program under 3 stations in Box Office and Concession Areas to promote products & services and as an Usher to manage customer engagements. Show less • Assisted with updating and developing digital advertisements (posts with pictures, short video ads) on Social Media platforms (Facebook, Instagram, Line, YouTube); • Creating presentations (in PowerPoint) and presenting on new upcoming ads and products; and • Preparing weekly progress reports on completion of project assignments (in Excel). • Participated in Customer Management Program under 3 stations in Box Office and Concession Areas to promote products & services and as an… Show more • Assisted with updating and developing digital advertisements (posts with pictures, short video ads) on Social Media platforms (Facebook, Instagram, Line, YouTube); • Creating presentations (in PowerPoint) and presenting on new upcoming ads and products; and • Preparing weekly progress reports on completion of project assignments (in Excel). • Participated in Customer Management Program under 3 stations in Box Office and Concession Areas to promote products & services and as an Usher to manage customer engagements. Show less

    • Singapore
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Junior Digital Media Buyer
      • Jun 2018 - Aug 2018

      • Managing Google Adwords Campaigns and Digital Advertisements to maintain and improve overall performance of company’s Google Adwords campaigns. • Created new mobile app banners (Mobile and Java apps) and streaming service banners (Kid’s TV shows – Hopster, Anime TV portal - Vanguard) and assisted in re-designing existed banners. • Conducted marketing research to test existing products (mobile and Java app’s, streaming services - Anime, Kids TV shows, 4k Videos Online) to enhance… Show more • Managing Google Adwords Campaigns and Digital Advertisements to maintain and improve overall performance of company’s Google Adwords campaigns. • Created new mobile app banners (Mobile and Java apps) and streaming service banners (Kid’s TV shows – Hopster, Anime TV portal - Vanguard) and assisted in re-designing existed banners. • Conducted marketing research to test existing products (mobile and Java app’s, streaming services - Anime, Kids TV shows, 4k Videos Online) to enhance company’s sales. • Collaborated with senior and junior staff across different functions (the Heads of Technical and Media Buying teams) to improve structure of the company’s web-sites (e.g. Moco4k, Mocoplay, Mocovids, Babystep, Vanguard) and design product Ad Titles. • Pro-actively took part in organizing teambuilding events Show less • Managing Google Adwords Campaigns and Digital Advertisements to maintain and improve overall performance of company’s Google Adwords campaigns. • Created new mobile app banners (Mobile and Java apps) and streaming service banners (Kid’s TV shows – Hopster, Anime TV portal - Vanguard) and assisted in re-designing existed banners. • Conducted marketing research to test existing products (mobile and Java app’s, streaming services - Anime, Kids TV shows, 4k Videos Online) to enhance… Show more • Managing Google Adwords Campaigns and Digital Advertisements to maintain and improve overall performance of company’s Google Adwords campaigns. • Created new mobile app banners (Mobile and Java apps) and streaming service banners (Kid’s TV shows – Hopster, Anime TV portal - Vanguard) and assisted in re-designing existed banners. • Conducted marketing research to test existing products (mobile and Java app’s, streaming services - Anime, Kids TV shows, 4k Videos Online) to enhance company’s sales. • Collaborated with senior and junior staff across different functions (the Heads of Technical and Media Buying teams) to improve structure of the company’s web-sites (e.g. Moco4k, Mocoplay, Mocovids, Babystep, Vanguard) and design product Ad Titles. • Pro-actively took part in organizing teambuilding events Show less

  • Absolute You
    • Bangkok Metropolitan Area, Thailand
    • Digital Marketing Coordinator Assistant
      • Jun 2017 - Aug 2017

      • Assisted with digital marketing tasks including search engine optimization, promoting services and products online through Instagram and Facebook, and helping in organizing promotional campaigns/events across Bangkok on time and within budget. • Conducted marketing research on competitor digital & social media advertising strategies. • Assisted with updating periodic market insight reports and developing marketing material (in Excel, Word and PowerPoint) within the digital marketing… Show more • Assisted with digital marketing tasks including search engine optimization, promoting services and products online through Instagram and Facebook, and helping in organizing promotional campaigns/events across Bangkok on time and within budget. • Conducted marketing research on competitor digital & social media advertising strategies. • Assisted with updating periodic market insight reports and developing marketing material (in Excel, Word and PowerPoint) within the digital marketing team. • Collaborated and built relationships with external partners (e.g. Facebook) and internally across different departments (design and publishing). Show less • Assisted with digital marketing tasks including search engine optimization, promoting services and products online through Instagram and Facebook, and helping in organizing promotional campaigns/events across Bangkok on time and within budget. • Conducted marketing research on competitor digital & social media advertising strategies. • Assisted with updating periodic market insight reports and developing marketing material (in Excel, Word and PowerPoint) within the digital marketing… Show more • Assisted with digital marketing tasks including search engine optimization, promoting services and products online through Instagram and Facebook, and helping in organizing promotional campaigns/events across Bangkok on time and within budget. • Conducted marketing research on competitor digital & social media advertising strategies. • Assisted with updating periodic market insight reports and developing marketing material (in Excel, Word and PowerPoint) within the digital marketing team. • Collaborated and built relationships with external partners (e.g. Facebook) and internally across different departments (design and publishing). Show less

Education

  • Westminster Business School
    Postgraduate Degree, Digital Marketing
    2022 - 2023
  • Webster University
    Bachelor of Arts - BA, Business Management emphasized in Marketing
    2016 - 2020
  • Opalikhovskaya Gymnasium, English Language Specialized School
    High School Diploma
    2013 - 2015

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