Experience

J2 Retail Management
• Canada
• Marketing Services
• 1 - 100 Employee
• Visual Merchandiser

  • Jul 2021 - Present


Carte Blanche

• France
• Internet Publishing
• 1 - 100 Employee

• Fashion Stylist

  • Nov 2020 - Nov 2020

  Temporary work as a stylist for an online store an product promotion. Creating images for sale. Temporary work as a stylist for an online store an product promotion. Creating images for sale.



LS Production

• United Kingdom
• Business Supplies & Equipment

• Lead Stylist, Creative producer

  • Oct 2018 - Nov 2020

  - Developed concepts and produces image seasonal campaigns (for photo/video and printed products). - Developed the style of image campaigns. - Developed creative PR-strategies and technologies. - Organized the company's stand for international exhibitions and produced runways for fashion weeks (Milan Fashion Week, PittiBimbo, Pitti Immagine). - Calculated the budgets of the projects. - Worked with contractors and free-lancers (full project management). - During the work we managed to implement a number of large projects, for following brands: Yudashkin kids, Winny Kids, Empire Of Children, Desalitto. - Collaborated closely with magazines such as Harper's Bazaar Russia, Vogue Kids Russia, Ninsmoda Italy. Show less



Charuel \ Calista

• Head of Visual Merchandising

  • Jun 2017 - Oct 2018

  - Coordinated brands Charuel and Calista (around 60 stores) - Production of image campaigns (seasonal shootings, lookbooks, runways). - Worked with social media. - Developed a VM book, drafted weekly guidelines for the retail network. - Created window design for four seasons (collaborating with the design department) by analyzing trends of window design and features of the collection. - Organized auctions with contractors. - Was responsible for opening 50 shops, calculated trade equipment, analyze and create trade area. - Created trainings for VMs (the formation of capsules in the style). - Zoned the trading hall, taking into account the analysis of sales and competitors. Timely response to changes in fish, both needs and trends. Show less



Stefania Pinyagina

• Head of Visual Merchandising

  • Jan 2016 - Jun 2017

  - Organized seasonal image campaigns, lookbooks, video advertising. - Created a moodboard. Developed a concept for three brands: Desalitto (Russia), Pinetti (Russia), Stefania (Spain). - Searched specialists (stylists, models, makeup artists, hairdressers, photographers), contractors (props), locations. - Organized events and exhibitions (Milan Fashion Feek, PittiBimbo, private shows of the company in Moscow). Promotion of the company in the European market. - Opened the central office and showroom in Milan (work with the management team in the central office of Milan). - Developed and installed the seasonal window dressings and design. - Was responsible for opening stores in Russia (20 stores) and Spain (2 stores). - Calculated budgets for contractual work (contracts, invoices, closing documents). - Maintained groups in social networks (Instagram, Facebook, YouTube, VK), communicated with subscribers in social networks. Show less



Charuel

• France
• Financial Services
• 1 - 100 Employee

• Head of Merchandising Department

  • Mar 2014 - Jan 2016

  - Coordinated branded Charuel (around 50 stores ) - Managed and trained regional merchandisers, line merchandisers and store managers. - Developed the corporate concept of merchandising. - Developed Merch and Brand guidelines. - Formed capsules and mannequins for shipment (delivery) to stores, based on the style, commercial component and characteristics of the region. - Prepared the openings of stores, calculated commercial equipment, zoned retail space. - Was responsible for POSM for stores. - Participated in the development of a new concept of stores (trade equipment, images, mannequins, lighting) - Created bows for the display group (mannequins) for the season in accordance with the concept of display cases. - Document management. - Working with social media in order to promote the brand. Show less



ОАО «Модный Континент» (Торговая марка INCITY,DESEO)

• Apparel & Fashion
• 1 - 100 Employee

• Lead merchandiser

  • Aug 2013 - Mar 2014

  - Coordinated the INCITY brand (400 stores) - Managed, organized the team of visual merchandisers (direct subordination of 22 people) - Monitored compliance with the brand concept and visual merchandising standards. - Formed of the visual appearance of the collection for trade equipment - Zoned of the area of ​​stores, based on seasonal characteristics and demand for goods. - Created of a concept for the design of shop windows based on trends and analysis of the competitors' market. - Searched new contractors. - Created of bows for the display group (mannequins) for the season in accordance with the concept of display cases. - Created and implemented planograms, instructions for merchandising. - Prepared stores for opening (own retail, franchising) - Conducted trainings on merchandising and marketing in the retail network. - Was responsible for development of stores in Kazakhstan and Ukraine (marketing, merchandising). Show less


Tom Farr
• Russian Federation
• Retail
• 1 - 100 Employee
• Visual Merchandiser

  • Jan 2012 - Mar 2014

MODIS
• Switzerland
• IT Services and IT Consulting
• 700 & Above Employee
• Visual Merchandiser in trainee

  • Jun 2008 - Dec 2011

Mexx
• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee
• Sales Floor Associate

  • Jan 2008 - May 2008

Calvin Klein
• United States
• Retail Apparel and Fashion
• 700 & Above Employee
• Sales Floor Associate

  • Sep 2007 - Jan 2008