Sergei Minaev
Marketing Analyst at MY.GAMES- Claim this Profile
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Russian Native or bilingual proficiency
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English Professional working proficiency
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Bio
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Experience
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MY.GAMES
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France
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Retail
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Marketing Analyst
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Feb 2023 - Present
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Garage Eight
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Analyst
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Sep 2022 - Feb 2023
Implemented tasks: 1) Conducted an analysis of the market structure (capacity, consumer portrait, trends) and competitors; 2) Planned and predicted the main product metrics (MAU, DAU, Retention, LTV, ARPU, CAC, etc.); 3) Evaluated the effectiveness of digital marketing campaigns; 4) Conducted specific marketing research, such as Brand Awareness, Brand Equity and others; 5) Programmed, launched and evaluated the results of A / B tests and other marketing research (quantitative and qualitative). Show less
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Plastic Republic
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United Kingdom
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Printing Services
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1 - 100 Employee
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Business Analyst
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Jun 2021 - Aug 2022
Implemented tasks: 1) Conducted quantitative and qualitative consumer research; 2) Assessed the volume and market share of plastic household products, analyzed the activities of competitors; 3) Quarterly calculated NPV and ROE; 4) Weekly carried out Sell in-/out analysis (including on marketplaces); 5) Implemented a number of major projects for the development of the company. Main achievements: 1) Created a cross-category product matrix for the company's products; 2) Created a template for a quarterly report on the analysis of financial performance of competitors; 3) Led a project to optimize the number of dyes used in the company in order to reduce production costs; 4) Led a project to optimize the company's assortment; 5) Conducted a number of training seminars for company employees on advanced Excel functions. Show less
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Rumex
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Russian Federation
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Medical Equipment Manufacturing
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1 - 100 Employee
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Marketing Analyst
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Jan 2020 - May 2021
Implemented tasks: 1) Analyzed the marketing activities of competitors; 2) Helped product managers in processing the information received; 3) Collected and analyzed secondary information on the medical equipment market; 4) Carried out marketing research (PEST-analysis, XYZ-analysis); 5) Developed a business plan for the development of a company unit. Main achievements: 1) In the shortest possible time, agreed with Chinese manufacturers such as Berrcom and AnbuSafety to conclude a profitable contract for the supply of a large batch of KN95 infrared thermometers and protective masks; 2) For 2020-2021, he built and began to implement a business plan for the development of two areas of the company: "Neurosurgery" and "Sterilization and disinfection"; 3) Conducted a number of training seminars for product managers on advanced Excel functions to improve the efficiency of their tasks. Show less
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Digital Design
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IT Services and IT Consulting
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1 - 100 Employee
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Telemarketing Specialist
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Sep 2020 - Jan 2021
Implemented tasks: 1) Collected and prepared a database of contacts for sending official letters; 2) Automated the distribution of official letters; 3) Introduced leads received from the distribution of official letters to the CRM system; 4) Wrote a digest about competitors, their products, planned marketing activities; 5) Wrote analytical notes on implementations in the business automation market, on changes in this market (macro factors). Main achievements: 1) 10 leads received from mailings; 2) Prepared 1 digest and 2 analytical notes. Show less
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Education
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Graduate School of Management St. Petersburg State University
Bachelor's degree, Marketing/Marketing Management, General -
Российская академия народного хозяйства и государственной службы при Президенте РФ (РАНХиГС)
Магистр, Государственное управление