Executive Director, Global Marketing

• Feb 2023 - Present

General Manager

• Feb 2021 - Oct 2022

Brought onboard to build organisation, develop go-to-market strategy, and supervise the day-to-day operations of music streaming service Moodagent's MarCom activities in Denmark. Reporting to CEO and Chairman of the Board. ▪ General Management with full P&L ownership. ▪ Develop and manage organisation. ▪ Supervise day-to-day operations including all marketing and communications efforts. ▪ Prepare and monitor business KPIs (SaaS). Key Achievements: ▪ Company analysis to CEO: Analysed and formulated crucial findings and recommendations across functions. ▪ Established a highly efficient and motivated marketing- and communications-team from scratch. ▪ Developed a cogent digital (SaaS) marketing strategy and supervised implementation across IOS, Android, Desktop. ▪ Spearheaded process, dialogue and closure of the company's first major business partnership. ▪ Designed the company's first markting creation & global activation process, enabling an aligned flow of information-sharing, and decision-making, across global and local stakeholders. ▪ Delivered new forecast processes and tools to improve marketing budget manangement and general P&L transparency. ▪ Build and introduced new organisational structures and principles to synchronise team and individual team members R&Rs. Show less

Chief Marketing Officer

• 2019 - Feb 2021

Taken on to manage brand and marketing function, co-manage company, and establish an efficient value chain for leading Danish record label Copenhagen Records. ▪ Co-manage company with MD. ▪ Develop and manage Marketing function incl. a team of 7 (PM, PR, Creative and Digital). ▪ Analyse, outline and implement a more structured and efficient value chain. ▪ Lead brand development and implementation of marketing strategy on all releases. ▪ Establish a strong digital mindset in the organisation. ▪ Maintain supreme relations with recording artists. Key Achievements: ▪ Developed and implemented a company-first gated process, resulting in increased efficiency across value chain. ▪ Established new strategy and action planning marketing tools for more aligned direction in planning and execution. ▪ Delivered new forecast principles and tools to improve budget management and general P&L transparency. ▪ Organised marketing function to accommodate resource allocation and pipeline scalability. ▪ Conceptualised and co-ordinated the development of Copenhagen Record's first concert livestream concept “BOX”. Show less

Global Head of Brand & Collaborations

• 2017 - 2019

Promoted pre Bang & Olufsen and B&O Play merger, to conceptualise and administer the implementation of a new and strategic key global function, governing one brand equity as well as all inbound and outbound activities related to brand development and brand partnerships. Reporting to VP, Global Marketing, and EVP, Brand & Markets. ▪ Develop, manage and supervise a new global brand management team.▪ Build global brand awareness and equity through strategic and integrated marketing initiatives and product collaborations with likeminded luxury lifestyle brands.▪ Manage the product collaboration pipeline and lead cross-disciplinary teams from conceptualisation to launch.Key Achievements:▪ Recruited and on-boarded the company’s first global brand & collaborations management team. ▪ Initiated partnership outreach and supervised product collaborations with global artists and lifestyle brands such as Saint Laurent, David Lynch, Rimowa, Supreme, and MoMA.▪ Created and implemented the company’s first brand collaborations strategy.▪ Designed and administered new product collaborations processes, enabling alignment between key stakeholders across R&D, Concept & Design, Sales and Marketing. ▪ Managed the development of the company’s first brand content strategy and execution across brand magazine, podcast, events, sponsorships, product placements in blockbuster films and TV series and more.▪ Developed and implemented the updated brand manual in collaboration with lead creative agency and internal creative department. Show less

Senior Global Marketing Project Manager

• 2014 - 2017

Recruited to develop and implement the global marketing strategies and creative productions of Bang & Olufsen's product launches.▪ Manage global campaign strategies and creative productions of Bang & Olufsen’s product launches, reporting to Corporate VP. ▪ Manage the development of agency briefings, closing campaign concepts, and ensuring best-in-class campaign assets production.▪ Secure continuous improvements in global campaign productions and activation plans, aligned across ▪ Product Management, global channel owners and 12 regional Marketing Managers.▪ Secure brand consistency on all B&O film productions, globally.Key Achievements:▪ Incorporated expertise in global marketing and communications practices and processes.▪ Delivered a company-first roadmap to streamline global marketing processes, enabling increased efficiency and stronger internal and external collaborations.▪ Introduced new budget and forecast principles.▪ Efficiently managed a million-dollar campaign creation budget. Show less

Chief Marketing Officer

• 2012 - 2014

Hired to orchestrate a structured translation of business needs into a clear and implementable global marketing and communications strategy. Reported to the CEO and Chairman of The Board. ▪ Spearheaded a team of 7. ▪ Conceptualised, developed, and implemented the global marketing and communications strategy. ▪ Managed all marketing and communications activities worldwide incl. partnerships, web shop, retail, and product placement. ▪ Launched and operated the North American market through a marketing hub based in Los Angeles. Key Achievements: ▪ Developed, introduced, and managed brand and marketing strategy, implementation plans and brand guidelines globally with partners in MI, Lifestyle, CE, and EDU segment. ▪ Launched and administered a U.S. marketing hub in Los Angeles through strong relationship building with marketing partners and determining new sales opportunities in new markets. ▪ Conceptualised and coordinated the development and launch of the company's first iOS app. ▪ Launched successful collaborations with Jay-Z sound engineer Young Guru, fashion brand Kitsuné, Paris concept store colette, and others. Show less

Chief Marketing Officer

• 2010 - 2012

Recruited to plan and implement the relaunch of fashion brands InWear and Matinique as one brand. Administered life cycle of all global marketing initiatives and prepared effective strategies to position all processes according to business unit requirements and to ensure optimal support to all global sales and marketing subsidiaries. ▪ Reported to the CEO. ▪ Developed the overall InWear & Matinique one-brand marketing strategy with a $3-M marketing budget. ▪ Administered all brand and marketing initiatives (including retail, wholesale, and e-com marketing activities). ▪ Managed a team of 9 and 6 external agencies (creative, public relations, and media agencies). Key Achievements: ▪ Conceptualised and coordinated marketing strategy, action plans and creative guidelines across 13+ subsidiaries world wide, including US, Canada, Russia and China. ▪ Developed and implemented new marketing and communications processes across all business functions. ▪ Organised and managed two major sponsorships in sports. Show less

Nordic Senior Marketing Manager

• 2008 - 2010

Promoted to Nordic Senior Marketing Manager of all brand and marketing activities across Denmark, Sweden, Norway and Finland.▪ Administered a million-dollar marketing budget and execution of activities across all channels in the Nordic region.▪ Managed a team of 12 throughout 4 countries. Key Achievements:▪ Winner in the Best Content Creativity category at POPAI Digital Awards in 2010.

Senior Marketing Manager, Denmark

• 2007 - 2008

▪ Spearheaded a team of 3 in managing a fashion brand Diesel marketing subsidiary in Denmark, reporting to Global VP of Communications at Diesel SpA in Italy.▪ Managed all marketing, advertising, and promotional activities.▪ Administered a million-dollar marketing budget and execution quality and organised all Danish celebrity initiatives and product placement.▪ Established relationships with 4 external agencies (creative, PR, event and media) and orchestrated all trade and consumer marketing (mono and multi brick).Key Achievements:▪ Conceptualised and coordinated Diesel Denmark’s marketing strategy across all business units, including Denim, Male & Female Apparel, Footwear, Bags, Intimates, 55DSL, Diesel Black Gold, Kids, and Licensees.▪ Developed the award wining 'Diesel Human Car Wash' concept and managed the coordination of bringing it to life at Roskilde Festival in 2008 and in 2009. Show less

Chief Executive Officer & Co-founder

• 2005 - 2007

Co-founder of a consulting agency specialised in conceptualising new business concepts and marketing strategies for various brands in Denmark. ▪ Clients included: Telia and Sony Ericsson. ▪ Managed one employee. Co-founder of a consulting agency specialised in conceptualising new business concepts and marketing strategies for various brands in Denmark. ▪ Clients included: Telia and Sony Ericsson. ▪ Managed one employee.

Chief Executive Officer & Co-founder

• 2005 - 2007

Co-founder of hip hop music label Westend 16 with DJ Typhoon and Sonny B Recordings. ▪ Managed all daily operations across functions. ▪ Artists included: Nobody Beats The Beats, Jahi & Beatman Rockin'. Key Achievements: ▪ Releasing tracks featuring legendary American MCs such as Guru, KRS-One, Madlib and Grand Puba. ▪ Developed and implemented the Danish music industry's first street promotion team in Copenhagen. Co-founder of hip hop music label Westend 16 with DJ Typhoon and Sonny B Recordings. ▪ Managed all daily operations across functions. ▪ Artists included: Nobody Beats The Beats, Jahi & Beatman Rockin'. Key Achievements: ▪ Releasing tracks featuring legendary American MCs such as Guru, KRS-One, Madlib and Grand Puba. ▪ Developed and implemented the Danish music industry's first street promotion team in Copenhagen.

Marketing & Media Manager

• 1995 - 2005

Marketing & Media Manager at Sony Music reporting to the MD ▪ Managed a 4 million dollar activation budget. ▪ Administered all media buy-in on TV, print, cinema, OOH and radio. ▪ Provided marketing and PR on all album releases under label Columbia and selected Danish album releases, including media planning, public relations, trade marketing and large scale VIP in-market events. ▪ Management and co-creative development on all campaign productions (TV spots, cinema spots, banners, ads, POS, etc.). Key Achievements: ▪ Developed and implemented the Danish music industry's first TV campaign ROI optimisation tool, in corporation with media agency Carat. ▪ Planned and executed several in-market visits with global superstars such as Celine Dion, Ricky Martin, Tony Bennet, Bruce Springsteen, Destiny's Child, The Fugees and more. Show less