Serge Laza

Senior Manager - Commercial Intelligence and Strategy at Pinnacle
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA

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Ahmed Butt

Serge has been a friend, co-worker and mentor to me ever since I joined the GFI team at TD Securities. His main contributions to the team involved improving countless processes, big-picture thinking to mitigate operational risk and working on a strenuous project with our New York office to clear the Fixed Income business's internal Repo & Bond accounts. His knowledge in creating macros on VBA/Excel to automate countless processes has been a massive asset to TD, and this experience can be applied wherever Serge takes his career. If you are looking for a reliable and dedicated employee for your team, Serge is your go-to candidate.

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Credentials

  • Canadian Securities Course
    Canadian Securities Institute (CSI)
    Dec, 2015
    - Nov, 2024
  • Passed Level I CFA Examination
    CFA Institute
    Jun, 2015
    - Nov, 2024
  • Lean Six Sigma Yellow Belt
    TD Service Quality
    Mar, 2015
    - Nov, 2024

Experience

    • Curaçao
    • Gambling Facilities and Casinos
    • 200 - 300 Employee
    • Senior Manager - Commercial Intelligence and Strategy
      • Feb 2023 - Present

    • Canada
    • Entertainment Providers
    • 700 & Above Employee
    • Senior Strategy Manager - Corporate Strategy
      • Dec 2021 - Jan 2023

      The Enterprise Strategy team at OLG is a mature internal consulting and corporate strategy function, focusing on corporate planning and strategy development which delivers value to OLG's individual business lines (lottery, digital sports betting, land-based gaming) and support functions. Some of my key functions include: • Identify trends and leverage new growth opportunities by researching industry competitors (e.g. FanDuel, DraftKings, PointsBet) to help with development of internal Digital Sports strategy • Assess products of market competitors and recommend new features / product ideas to the Digital Sports business • Drive cross-functional strategic projects and other initiatives of strategic importance • Provide strategic procurement support during the contract and negotiations stage for some of our sports partnerships (data and / or commercial rights) contracts Show less

    • Canada
    • Hospitals and Health Care
    • 700 & Above Employee
    • Team Lead
      • Nov 2020 - Dec 2021

      The COVID-19 Provincial Diagnostic Network Operations Centre was formed at the beginning of the pandemic to address near-term operational constraints, resolve key issues and update on performance across all provincial labs performing COVID-19 testing, some of my key tasks include: • Work directly with provincial labs to address lab supply issues (e.g. reagents, pipette tips, etc.) to discuss high-priority and items with a material impact, meet directly with alternative suppliers and distributors to understand product details and business factors (cost, lead times, etc.) and work with procurement to complete the transaction • Manage a group of Senior Analysts, including the delegation of day-to-day tasks, providing support on strategic initiatives, career development, etc. Show less

  • Serge Laza Inc.
    • Toronto, Ontario, Canada
    • Independent Sports Bettor
      • Sep 2019 - Nov 2020

      Managed a sports investment fund focusing on profitable betting strategies exploiting opportunities across a variety of sports markets, some responsibilities include: o Develop and execute the fund’s strategy, including allocation of sports / strategies, bankroll management and ongoing daily management of fund o Execution of trades on a daily basis pursuant to the strategy and parameters of the fund strategy o Consolidating data models from multiple sources to assist with bet selection Managed a sports investment fund focusing on profitable betting strategies exploiting opportunities across a variety of sports markets, some responsibilities include: o Develop and execute the fund’s strategy, including allocation of sports / strategies, bankroll management and ongoing daily management of fund o Execution of trades on a daily basis pursuant to the strategy and parameters of the fund strategy o Consolidating data models from multiple sources to assist with bet selection

    • Canada
    • Business Consulting and Services
    • 700 & Above Employee
    • Management Consulting - Financial Services Consulting Group (FSCG)
      • Mar 2017 - Sep 2019

      1) Manager - (August 2019 - September 2019) 2) Senior Associate - (March 2017 - August 2019) As a Senior Associate and Manager in the FSCG practice, I contributed primarily through project work, supporting and managing client relationships and helping grow the practice through business development initiatives, which included leading client proposals, content generation and client outreach programs. Sample engagements: • Led the compilation of a detailed report presented to the Board of Directors at a large Canadian Bank focusing on the efficiency ratios across different segments and geographies of each of the six large Canadian Banks, in order to assist them in benchmarking against key competitors • Conducted and analyzed the current state technology landscape at a large Canadian Wholesale Bank, while creating a business case (cost/benefit analysis including scenario analysis) to present to Senior Executives • Assisted a large Canadian Asset Manager to perform a current state assessment of their Wealth Operations operating model culminating in a final report presented to Senior Executives with a strategic roadmap to drive synergies and reduce costs of the business • Advised a large Canadian Bank’s third-party risk group to design a Target Operating Model which included an assessment of their current processes, technology capabilities and organizational structure resulting in a new group with revised mandates, roles and responsibilities, etc. Show less

    • Canada
    • Banking
    • 700 & Above Employee
    • Senior Analyst - Process Optimization Team
      • Aug 2016 - Mar 2017

      • Led and executed on multiple process improvement projects within TD Securities infrastructure groups, through the management of multiple stakeholders and performing root cause analysis to streamline existing processes and eliminate manual tasks through automation• Automated multiple processes to eliminate manual tasks from day-to-day activities by building macros on VBA leading to cost reductions saving the bank multiple full-time employees (FTEs)

    • Rotational Leadership Associate
      • Aug 2014 - Aug 2016

      Rotation 1: Payment Operations - Banking Operations• Delivered on process improvement initiatives resulting in over $100,000 in annual cost savings for the bank by building macros in Visual BasicRotation 2: Process Optimization Team - Global Business Services• Leveraged Lean Six Sigma methodology, developed macros to automate processes using VBA to execute multiple process improvement projects within TD Securities, resulting in over $100,000 in annual cost savings Rotation 3: Global Fixed Income Settlements - Capital Market Operations• Managed a Summer Associate, including the delegation and review of day-to-day tasks, provided support on strategic projects and led regular coaching touchpoints discussing performance and feedback Show less

    • Canada
    • Banking
    • 700 & Above Employee
    • Summer Associate - Global Operations
      • May 2013 - Aug 2013

      • Co-ordinated the movement of Capital Market Operations (CMO) assets and infrastructure to a new location that generated $250,000 in annual savings • Liaised with external technology, project and vendor groups to coordinate the movement of physical assets • Co-ordinated the movement of Capital Market Operations (CMO) assets and infrastructure to a new location that generated $250,000 in annual savings • Liaised with external technology, project and vendor groups to coordinate the movement of physical assets

    • Canada
    • Investment Management
    • 100 - 200 Employee
    • Summer Intern
      • May 2011 - Aug 2011

      • Performed quantitative analysis and research on North American dividend paying equities and developed a global beta screener leveraging historical security data from Bloomberg to assist Bond Portfolio Manager with security selection • Supported the Head of Operations by implementing enhancements to internal business processes which supported the management of client accounts • Performed quantitative analysis and research on North American dividend paying equities and developed a global beta screener leveraging historical security data from Bloomberg to assist Bond Portfolio Manager with security selection • Supported the Head of Operations by implementing enhancements to internal business processes which supported the management of client accounts

Education

  • Ferris State University
    Bachelor of Arts (B.A.), Finance
    2011 - 2014
  • Lake Superior State University
    Bachelor of Arts (B.A.), Finance
    2009 - 2011

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