Serge DEROUX
Invited Professor at ICHEC Brussels Management School- Claim this Profile
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French Native or bilingual proficiency
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English Full professional proficiency
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Italian Professional working proficiency
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Dutch Elementary proficiency
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Bio
Stéphane de Baenst
I knew Serge at Lowe Troost. It was his first job in the advertising, after his studies at Ichec. I have been very impressed by his maturity and creativity. It was the beginning of a great career!
Stéphane de Baenst
I knew Serge at Lowe Troost. It was his first job in the advertising, after his studies at Ichec. I have been very impressed by his maturity and creativity. It was the beginning of a great career!
Stéphane de Baenst
I knew Serge at Lowe Troost. It was his first job in the advertising, after his studies at Ichec. I have been very impressed by his maturity and creativity. It was the beginning of a great career!
Stéphane de Baenst
I knew Serge at Lowe Troost. It was his first job in the advertising, after his studies at Ichec. I have been very impressed by his maturity and creativity. It was the beginning of a great career!
Experience
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ICHEC Brussels Management School
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Belgium
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Higher Education
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1 - 100 Employee
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Invited Professor
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Sep 2005 - Present
"Media & Communication" lecture to students in their Master degree "Media & Communication" lecture to students in their Master degree
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Publicis Groupe
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France
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Advertising Services
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700 & Above Employee
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Global Business Director Publicis Groupe
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May 2008 - Present
♦ (now)Stellantis: Fiat-Chrysler international (Fiat, Fiat Professional, Jeep, Iveco, Maserati, Mopar) ♦ Taking ownership of the network, how it operates and integrates-including LB or non-LB agencies (80 markets over 5 continents) ♦ Business growth within client brand portfolio (pitch won:Jeep in 2009, Iveco 2011, Mopar 2012) and global expansion ♦ Integration of Digital and BTL activities across the purchase channel-Leads generation ♦ Providing the resources and outside… Show more ♦ (now)Stellantis: Fiat-Chrysler international (Fiat, Fiat Professional, Jeep, Iveco, Maserati, Mopar) ♦ Taking ownership of the network, how it operates and integrates-including LB or non-LB agencies (80 markets over 5 continents) ♦ Business growth within client brand portfolio (pitch won:Jeep in 2009, Iveco 2011, Mopar 2012) and global expansion ♦ Integration of Digital and BTL activities across the purchase channel-Leads generation ♦ Providing the resources and outside knowledge’s where required to solve talent, strategic and channel issues ♦ Co-ordinate and drive best practise examples both between and across regions ♦ Development of international campaigns and support to local entities ♦ Integration of Chrysler, Jeep into the brand portfolio. Harmonize processes & contracts ♦ Set-up coordination hubs in Detroit & Shanghai ♦ Taking commercial responsibility for the network and trade revenues. Contract negotiations ♦ Supervision of the international team (300 FTE's) Show less ♦ (now)Stellantis: Fiat-Chrysler international (Fiat, Fiat Professional, Jeep, Iveco, Maserati, Mopar) ♦ Taking ownership of the network, how it operates and integrates-including LB or non-LB agencies (80 markets over 5 continents) ♦ Business growth within client brand portfolio (pitch won:Jeep in 2009, Iveco 2011, Mopar 2012) and global expansion ♦ Integration of Digital and BTL activities across the purchase channel-Leads generation ♦ Providing the resources and outside… Show more ♦ (now)Stellantis: Fiat-Chrysler international (Fiat, Fiat Professional, Jeep, Iveco, Maserati, Mopar) ♦ Taking ownership of the network, how it operates and integrates-including LB or non-LB agencies (80 markets over 5 continents) ♦ Business growth within client brand portfolio (pitch won:Jeep in 2009, Iveco 2011, Mopar 2012) and global expansion ♦ Integration of Digital and BTL activities across the purchase channel-Leads generation ♦ Providing the resources and outside knowledge’s where required to solve talent, strategic and channel issues ♦ Co-ordinate and drive best practise examples both between and across regions ♦ Development of international campaigns and support to local entities ♦ Integration of Chrysler, Jeep into the brand portfolio. Harmonize processes & contracts ♦ Set-up coordination hubs in Detroit & Shanghai ♦ Taking commercial responsibility for the network and trade revenues. Contract negotiations ♦ Supervision of the international team (300 FTE's) Show less
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Publicis London
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United Kingdom
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Advertising Services
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1 - 100 Employee
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EMEA Brand Director
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Oct 2005 - Jan 2008
Management of Hewlett-Packard Enterprise (B2B) communication across EMEA (48 countries), including strategy, creative development and coordination of the agency network. Integrated communication. ROI. Management of Hewlett-Packard Enterprise (B2B) communication across EMEA (48 countries), including strategy, creative development and coordination of the agency network. Integrated communication. ROI.
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TBWA Paris
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France
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Advertising Services
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200 - 300 Employee
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Partner/Client Service Director
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May 2000 - May 2004
Re-launch of Nissan since the company joined the Renault Alliance. Management of Nissan communication shifting from a multi-national communication to a global approach. 360° approach based on media neutral creative concepts.Implementation of a new coordination model. Management of a team of 10 account employees (3 business groups). Nissan Europe, Michelin Europe, SNCF (national railway), Apple France Re-launch of Nissan since the company joined the Renault Alliance. Management of Nissan communication shifting from a multi-national communication to a global approach. 360° approach based on media neutral creative concepts.Implementation of a new coordination model. Management of a team of 10 account employees (3 business groups). Nissan Europe, Michelin Europe, SNCF (national railway), Apple France
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Publicis Conseil
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France
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Advertising Services
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500 - 600 Employee
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Account Director
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1996 - 2000
HP France, Renault VI International, Thomson Electronic Europe, Group SEB (Tefal, Rowenta, Calor), Champion USA, Sony Playstation HP France, Renault VI International, Thomson Electronic Europe, Group SEB (Tefal, Rowenta, Calor), Champion USA, Sony Playstation
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CLM BBDO
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France
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Advertising Services
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1 - 100 Employee
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Account Director
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1995 - 1996
Apple Europe Apple Europe
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Account supervisor
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1990 - 1995
Compaq Europe, IBM Europe, American Express, Remy Martin, Ford, Korean Air, Boeing
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Account Executive
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1990 - 1995
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Saatchi & Saatchi Australia
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Australia
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Advertising Services
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1 - 100 Employee
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Jr Account Executive
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Jun 1988 - Jan 1989
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MullenLowe Lintas Group
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India
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Advertising Services
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700 & Above Employee
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Trainee Jr Account Executive
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1986 - 1988
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Education
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HEC School of Management / HEC Paris
executive finance -
Ichec Brussels Management School
MBA, Marketing-adv