Serene Tan
Event Manager at Platform Hospitality Group Sdn Bhd- Claim this Profile
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Bio
Experience
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Platform Hospitality Group Sdn Bhd
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Malaysia
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Hospitality
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1 - 100 Employee
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Event Manager
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Nov 2018 - Present
Oversee the complete client experience journey when they engage with any of our F&B brands, namely Entier, Botanica+Co and Lucky Lucky Foodstore. External client events: - Private weddings; - Product launches; - Curated F&B gift sets to be sent to VIPs of a luxury brand; - Private home events on external chef hires. Cross collaboration events with companies: - Winemakers Dinner at Entier; - Pontet Canet Winemakers Dinner at Entier; - Wine Fiesta at Botanica Deli; - CxWORK at The Lido Rooftop Bar; - Industry focused group networking sessions at Pacific Standard. Thematic seasonal events: - Mexican Fiesta at Botanica+Co; - Day of the Dead Party at Pacific Standard; - Halloween Kids Party at Botanica Deli; - Friends of Entier Farmers’ Market at Alila Bangsar. Events & activation of new concepts: 1. Botanica+Co Bamboo Hills Opening; 2. Media Launch at Lucky Lucky Foodstore; 3. Weekend Mind & Body Balance at Lucky Lucky Foodstore; 4. Alila Bangsar Hotel Grand Opening in 2019. Show less
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The RuMa Hotel and Residences
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Malaysia
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Hospitality
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1 - 100 Employee
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Event Manager
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Apr 2018 - Oct 2018
- Pre-opening team - Pre-opening team
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Sheraton Imperial Kuala Lumpur Hotel
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Hospitality
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1 - 100 Employee
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Assistant Sales Manager
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Mar 2017 - Mar 2018
- Managed, coordinated and executed internal sale campaigns - Handled single catering and social function events, including weddings, annual dinner, anniversary celebrations and external catering services. - Managed and serviced existing catering accounts while acquiring new prospect through calls and sales visit - Conducted site inspection for prospect lead - Responsible to meet monthly banquet and F&B goals - Managed, coordinated and executed internal sale campaigns - Handled single catering and social function events, including weddings, annual dinner, anniversary celebrations and external catering services. - Managed and serviced existing catering accounts while acquiring new prospect through calls and sales visit - Conducted site inspection for prospect lead - Responsible to meet monthly banquet and F&B goals
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Hilton Malaysia
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Malaysia
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Hospitality
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1 - 100 Employee
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Sales Executive , Group Conference & Event
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Aug 2015 - Mar 2017
- Developed catering revenues in accordance to hotel guidelines and procedures - Increased wedding package sales and social events i.e. outdoor catering - Coordinated arrangements for events & other data via company’s system, Delphi - Developed catering revenues in accordance to hotel guidelines and procedures - Increased wedding package sales and social events i.e. outdoor catering - Coordinated arrangements for events & other data via company’s system, Delphi
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The Westin Kuala Lumpur
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Malaysia
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Hospitality
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1 - 100 Employee
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Catering Sales
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May 2013 - Dec 2015
- Supported the sales team in preparing quotations, hotel agreements and event orders for meetings, accommodations, and wedding dinner inquiries - Coordinating arrangements for confirmed events via company’s system, Starwood Integrated Sales and Catering [ISAC] - Supported the sales team in preparing quotations, hotel agreements and event orders for meetings, accommodations, and wedding dinner inquiries - Coordinating arrangements for confirmed events via company’s system, Starwood Integrated Sales and Catering [ISAC]
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Education
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Taylor's University
Bachelor's Degree, Hospitality Administration/Management