Experience

M1 Limited

• Singapore
• Telecommunications
• 700 & Above Employee

• Manager, Data

  • Feb 2019 - Present

  Deep understanding of internal data and transform into insights that shape the business directions. Build an efficient & impactful bridge between data and business. Champion a culture of Data Self-Sufficiency. Train business teams with necessary Tableau skills to run their own analysis.Mentorship, providing guidance to junior analysts Deep understanding of internal data and transform into insights that shape the business directions. Build an efficient & impactful bridge between data and business. Champion a culture of Data Self-Sufficiency. Train business teams with necessary Tableau skills to run their own analysis.Mentorship, providing guidance to junior analysts



SingTel

• Singapore
• Telecommunications
• 700 & Above Employee

• Business Analytics Manager

  • Jul 2010 - Oct 2016

  ▷ Draw rich insights from large dataset to influence and shape decision making in product-centric marketing strategy o Monitor Home product’s (Broadband, TV) key performance indicatorso Work closely with Home product team in analysis of customers’ behavior. Highlight potential risk/opportunities (eg churn risk, upsell potential)▷ Assist Marketing department in targeted strategies through customer-level or household-level analyticso Result in development of strategic marketing stratagem (eg. Communications to different customer segmentation, Next product to buy)o Involve in contextual marketing through scientific marketing analytics ▷ Conduct market scanning to forecast trend/growtho Assist Marketing department to re-examine current stratagem in view of changing market environment▷ Provide analytical steering in department’s Annual Operating Plano Leading forecasting process through creation of models on product’s market and opportunity sizing▷ Present business findings to management on regular basis▷ Received several awards that acknowledged both analytical skill and teamworko Forecast of new apps, product market that geared Marketing innovation o Identify potential customer segments to gear new directions in the 'saturated' marketo Mentorship, providing guidance to junior analysts in mobile and home products



MobileOne Ltd

• India
• Software Development
• 1 - 100 Employee

• Business Analyst

  • May 2007 - Jun 2010

  Responsibilities include but not limited to: ▷ Analysis of customers’ usage and conduct market scanning to forecast trend/growth.▷ Monitor and analyze company’s key performance indicators.▷ Work closely with the Marketing team on business planning. o Result in successful launch of new services (eg. Youth services, GPRS plan, new bill plans, bundling). o Follow up on the results of new launch and provide necessary tracking. ▷ Cost budgeting and forecast of the department’s Annual Operating Plan▷ Present business findings to high management on regular basis



Synovate

• Market Research
• 700 & Above Employee

• Senior Market Research Analyst

  • Apr 2004 - May 2007