Experience

Straits Retail Property Management Services Pte Ltd

• Real Estate
• 1 - 100 Employee

• Senior Executive, Marketing Communications

  • Jun 2021 - Present

  • Planned and executed campaigns, promotions, and workshops to increase foot traffic and tenant’s sales • Coordinated with external agency to create social media content • Managed relationships with key option leaders (KOL) to drive brand awareness and increase social media reach • Managed directories, digital screens, digital tall pillar, and website contents • Handled all forms of printing collateral • Designed artworks using Canva for mini campaigns • Managed and tracked budgets • Tracked and managed rental rebate vouchers • Handled corporate privileges • Managed tenant and non-tenant’s requests for photoshoot/filming • Managed and processed invoices, and purchase orders • Tenant liaison with their promotions and ad sites support • Managed medical tenant with their branding update on website and digital screens Show less



GuocoLand Group

• Singapore
• Real Estate
• 100 - 200 Employee

• Marketing Executive

  • Feb 2015 - Apr 2021

  • Developed and executed placemaking initiatives in collaboration with tenants and external partners to enhance customer experience, increase foot traffic, and boost tenants’ sales• Planned and executed campaigns, and promotions • Planned and executed corporate engagement activities and workshops• Assisted manager in all aspects of social media• Managed revenue for ad sites and atrium space• Managed directories, digital screens, and website contents• Handled all forms of printing collateral• Designed artworks using Canva for campaigns, edm, and tenants’ promotions• Handled corporate privileges• Managed tenant and non-tenant’s requests for photoshoot/filming• Managed and processed invoices, and purchase orders• Managed and tracked budgets• Printed & prepared reimbursement gift vouchers• Organized regular conversations with tenants to brief them on upcoming promotions to build positive relationship Show less

• Senior Leasing Administrator, Commercial Leasing

  • Jul 2008 - Jan 2015

  • Managed and administered lease agreements for office and retail properties• Prepared lease summaries, and occupancy reports• Conducted market research and analyzed leasing trends.• Assisted with the preparation of budgets and forecasts for rental• Assisted with the preparation of marketing materials.• Maintained lease and property management databases and systems• Updated and maintained agents and tenants contact list• Assisted in office viewing, coordinated in handover & takeover of office space• Conducted outreach to prospective agents via cold calling• Prepared advertisement schedule Show less