Serene Leong
Assistant Editor, The Pride at Singapore Kindness Movement- Claim this Profile
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English Full professional proficiency
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Chinese Limited working proficiency
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French Limited working proficiency
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Credentials
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WSQ Search Engine Optimisation (Seo) Training Course
Equinet AcademyJan, 2022- Sep, 2024
Experience
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Singapore Kindness Movement
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Singapore
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Non-profit Organizations
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1 - 100 Employee
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Assistant Editor, The Pride
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Apr 2021 - Present
• Write stories for The Pride, online publication of SKM, including sourcing leads, conducting interviews & creating SEO-optimised articles• Edit stories by team of in-house and freelance writers, including copy editing and fact checking • Curate and develop written, visual and video content for The Pride.• Work with SEO agency on boosting The Pride's reach through SEO and other social media avenues.• Mentor team of writers and chair editorial meetings
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Assistant General Secretary (Marketing & Communications)
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Jul 2013 - Mar 2021
• Prepare letters and commentaries for SKM's General Secretary, published in The Straits Times, CNA and other print & online publications.• Organised 7 CEO Breakfast Talks for more than 400 C-suite executives. • Implemented Graciousness Survey 2019/2020 to gain strategic insights for SKM.• Pushed out SKM's "Be Greater" & "Overcome As One" media campaigns.
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TripZilla
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Singapore
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Technology, Information and Internet
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1 - 100 Employee
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Writer
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Sep 2017 - Present
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MOE Teaching Intern
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Jun 2012 - Jul 2012
Methodist Girls' School (Secondary)Taught English and Geography to Secondary 2 & 3 students. Designed lesson plans and teachingmaterials that enhanced students’ interest and understanding of concepts, leading to an increase in participation during lessons. Methodist Girls' School (Secondary)Taught English and Geography to Secondary 2 & 3 students. Designed lesson plans and teachingmaterials that enhanced students’ interest and understanding of concepts, leading to an increase in participation during lessons.
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The Ascott Limited
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Singapore
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Hospitality
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700 & Above Employee
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Corporate Communications Intern
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May 2011 - Jul 2011
• Conducted daily media monitoring. Ensured full accuracy in email blasts sent to senior management and employees of The Ascott Limited.• Wrote articles for Ascott’s bi-monthly online publication. Pitched articles to key hospitality, business and local media which were published in ST Life! and TODAY, increasing media publicity for Ascott.• Managed Ascott’s Facebook page, increasing social media presence for Ascott• Planned and organized CSR event • Conducted daily media monitoring. Ensured full accuracy in email blasts sent to senior management and employees of The Ascott Limited.• Wrote articles for Ascott’s bi-monthly online publication. Pitched articles to key hospitality, business and local media which were published in ST Life! and TODAY, increasing media publicity for Ascott.• Managed Ascott’s Facebook page, increasing social media presence for Ascott• Planned and organized CSR event
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Education
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National University of Singapore
Bachelor of Social Sciences (Honours), Communications and New Media -
Université Paris-Sorbonne
Student Exchange Programme, Communications