Sr. Functional Implementation Consultant

• Sep 2021 - Present

CRM & Analytics Manager

• Nov 2020 - Sep 2021

Manager, Database & Analytics

• Aug 2016 - Jan 2020

• Lead the department’s migration & deployment of two CRM systems - Onyx CRM then Dynamics 365/KORE CRM• Managed the daily use of CRM system for a sales staff of 25• Created user manuals, performed trainings and open office hours on appropriate CRM usage• Spearheaded strategies for email, call, and direct mail campaigns for STAPLES Center, Microsoft Theater, and L.A. LIVE events resulting in over $6M• Oversaw analyses to look for key learnings and customer insights for use in current and future campaign strategies• Managed renewal and retention campaigns of top clients to increase CLV• Researched and implemented vendor technologies to increase efficiencies which include Zapier, ZoomInfo, and Hurrah! Show less

Database Coordinator

• May 2015 - Aug 2016

• Created and maintained email database• Created, implemented, and maintains custom CRM system• Oversaw data migration of customer information and order history from three different platforms• Acquired and scrubs customer information using SQL queries from Teradata• Uploads, distributes, and analyzes thousands of leads for over 25 sales reps

Marketing Associate

• Jun 2013 - May 2015

• Analyzed metrics of e-mail marketing to identify successful strategies and marketing initiatives • Increased social media followers by 18% • Produced videos for Hygiena’s YouTube channel resulting in over 12,700 views • Partnered with laboratory and sales team on strategic guidance of current and new products • Generated sales materials such as sales sheets and technical documents • Created e-mail newsletters for lead conversion and account maintenance resulting in over 800 new users to the company website, and over 150,000 impressions Show less

Marketing Assistant

• 2013 - Jun 2013

Office Coordinator

• Mar 2012 - Apr 2013

Marketing Database Intern

• Jun 2011 - Dec 2012

•Participated in marketing events and promotions at the game •Data cleansed potential sales leads through excel, formstack.com and exacttarget.com •Aided in the completion of database marketing projects analyzing the audience trends throughout the past 8 years •Participated in marketing events and promotions at the game •Data cleansed potential sales leads through excel, formstack.com and exacttarget.com •Aided in the completion of database marketing projects analyzing the audience trends throughout the past 8 years