Serena Mayfield
Marketing Director at Northgate Commercial- Claim this Profile
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Bio
Experience
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NAI Northgate
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United States
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Real Estate
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1 - 100 Employee
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Marketing Director
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Jul 2021 - Present
• Supervise marketing department staff, document expectations (clear roles), create measurables and accountability procedures• Understand our customer/ our audience/ our client and identify and implement new vehicles of reaching them.• Draft and implement marketing plan for the company and every investment unit.• Design, produce and distribute materials such as brochures, ads and direct response.
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Marketing Associate
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Jan 2021 - Jul 2021
• Created Marketing collateral such as flyers, signage, business cards, etc.• Created digital content and ran media platforms for email campaigns and social media campaigns.• Photography and drone work experience.• Helped to standardize and modify existing standard operating procedures to facilitate a new team.• Trained and organized new team members.• Extensive training in market research and demographics.
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Calturas Capital
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Marketing Director
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Jan 2021 - Present
• Oversee multiple marketing departments by evaluating and developing strategies and marketing plans. • Planning, directing, and coordinating marketing efforts alongside social media strategies and content. • Researching the demand for our products and services along with potential clients and competitors. • Understanding and developing budgets, including expenditures, return-on-investments, profit-loss projections and research and development appropriations. • (Re)Building brand awareness and positioning for multiple entities. • Supporting sales and lead generation. • Website development with SEO audits, strategy, and implementation. Show less
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Moller Promotional Products
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United States
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Advertising Services
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1 - 100 Employee
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Freelance Graphic Designer
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Jul 2020 - Jan 2021
Specializing in the Promotional Marketing Sector Specializing in the Promotional Marketing Sector
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WARD PROMOTIONAL MARKETING SOLUTIONS, INC.
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United States
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Graphic Designer and Marketing Coordinator
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Jan 2018 - Jul 2020
• Successfully manage and coordinate graphic design projects from concept through completion. Work closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements. • Created new design themes for marketing and collateral materials such as logo design, printed apparel and promotional products. • Succsessfully manage and maintain social media outlets such as Instagram, Facebook.
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Graphic Designer and Marketing Coordinator
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Jan 2018 - Jul 2020
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Red Lobster
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United States
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Restaurants
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700 & Above Employee
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Bartender
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Aug 2011 - Jan 2018
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Education
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California State University, Stanislaus
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services