Serena Greene
Principal Designer at SLICK SLIDE- Claim this Profile
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Bio
Experience
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SLICK SLIDE
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United States
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Entertainment Providers
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1 - 100 Employee
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Principal Designer
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Jun 2016 - Present
Slick Slide is at the forefront of the design and engineering of the worlds most exciting recreational slides! I'm here to create all slide designs and tower configurations from concept through site specific plans, as well as develop all Brand Guidelines, Style Guides, SOP's and general marketing material. Every configuration created is custom to a clients needs so close coordination with client, construction lead, architect, and other stakeholders is key. Facilitates all space planning… Show more Slick Slide is at the forefront of the design and engineering of the worlds most exciting recreational slides! I'm here to create all slide designs and tower configurations from concept through site specific plans, as well as develop all Brand Guidelines, Style Guides, SOP's and general marketing material. Every configuration created is custom to a clients needs so close coordination with client, construction lead, architect, and other stakeholders is key. Facilitates all space planning. Develops installation guides along with both client and end user SOP’s. Development of all design related details for flagship indoor action centers (Slick City), from space plan, FF&E, through completion of CD’s with AOR. For a view of our water slide, go to: www.H2-whoa.com. Show less Slick Slide is at the forefront of the design and engineering of the worlds most exciting recreational slides! I'm here to create all slide designs and tower configurations from concept through site specific plans, as well as develop all Brand Guidelines, Style Guides, SOP's and general marketing material. Every configuration created is custom to a clients needs so close coordination with client, construction lead, architect, and other stakeholders is key. Facilitates all space planning… Show more Slick Slide is at the forefront of the design and engineering of the worlds most exciting recreational slides! I'm here to create all slide designs and tower configurations from concept through site specific plans, as well as develop all Brand Guidelines, Style Guides, SOP's and general marketing material. Every configuration created is custom to a clients needs so close coordination with client, construction lead, architect, and other stakeholders is key. Facilitates all space planning. Develops installation guides along with both client and end user SOP’s. Development of all design related details for flagship indoor action centers (Slick City), from space plan, FF&E, through completion of CD’s with AOR. For a view of our water slide, go to: www.H2-whoa.com. Show less
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Charlotte Russe
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United States
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Retail
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700 & Above Employee
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Manager Store Design, Planning, & Architecture
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Sep 2013 - Oct 2016
Lead Store Design development from conceptual design, furniture & fixture design, prototype management, site adapt development, design standards & guidelines, as well as architectural partnerships. Lead site specific store design from receipt of LOD, site survey documentation analysis, fat pen development, prelim hard lines, check set review, and support of any/all q/a from construction as well as AOR’s. Successful design development and execution of furniture, fixtures, & equipment is… Show more Lead Store Design development from conceptual design, furniture & fixture design, prototype management, site adapt development, design standards & guidelines, as well as architectural partnerships. Lead site specific store design from receipt of LOD, site survey documentation analysis, fat pen development, prelim hard lines, check set review, and support of any/all q/a from construction as well as AOR’s. Successful design development and execution of furniture, fixtures, & equipment is key in the role. The furniture supports brand identity along with the consumer shopping experience. Design, functionality, aesthetics, and durability all play a critical role in the design direction taken. Show less Lead Store Design development from conceptual design, furniture & fixture design, prototype management, site adapt development, design standards & guidelines, as well as architectural partnerships. Lead site specific store design from receipt of LOD, site survey documentation analysis, fat pen development, prelim hard lines, check set review, and support of any/all q/a from construction as well as AOR’s. Successful design development and execution of furniture, fixtures, & equipment is… Show more Lead Store Design development from conceptual design, furniture & fixture design, prototype management, site adapt development, design standards & guidelines, as well as architectural partnerships. Lead site specific store design from receipt of LOD, site survey documentation analysis, fat pen development, prelim hard lines, check set review, and support of any/all q/a from construction as well as AOR’s. Successful design development and execution of furniture, fixtures, & equipment is key in the role. The furniture supports brand identity along with the consumer shopping experience. Design, functionality, aesthetics, and durability all play a critical role in the design direction taken. Show less
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Coty
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Netherlands
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Personal Care Product Manufacturing
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700 & Above Employee
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Senior Manager Global Visual Merchandising & Store Design (philosophy)
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Apr 2008 - Aug 2013
Managed all aspects of the Store Design & Visual Merchandising department for philosophy. Key aspects of this role include overseeing custom store design and construction, furniture design development, fixture / display design and execution, planogram development for all retailers. Creative and innovative thought leadership is crucial to this role as the design of an environment requires a keen understanding of the brand DNA, sales and marketing strategy, as well as very good understanding of… Show more Managed all aspects of the Store Design & Visual Merchandising department for philosophy. Key aspects of this role include overseeing custom store design and construction, furniture design development, fixture / display design and execution, planogram development for all retailers. Creative and innovative thought leadership is crucial to this role as the design of an environment requires a keen understanding of the brand DNA, sales and marketing strategy, as well as very good understanding of each retailers’ unique environment and visual opportunities. Developed philosophy’s Design & Merchandising department and structure from the ground up. This required both internal and external (retailer) relationship building, on-boarding of appropriate vendor partners and systems, and internal expertise to execute brand vision. Show less Managed all aspects of the Store Design & Visual Merchandising department for philosophy. Key aspects of this role include overseeing custom store design and construction, furniture design development, fixture / display design and execution, planogram development for all retailers. Creative and innovative thought leadership is crucial to this role as the design of an environment requires a keen understanding of the brand DNA, sales and marketing strategy, as well as very good understanding of… Show more Managed all aspects of the Store Design & Visual Merchandising department for philosophy. Key aspects of this role include overseeing custom store design and construction, furniture design development, fixture / display design and execution, planogram development for all retailers. Creative and innovative thought leadership is crucial to this role as the design of an environment requires a keen understanding of the brand DNA, sales and marketing strategy, as well as very good understanding of each retailers’ unique environment and visual opportunities. Developed philosophy’s Design & Merchandising department and structure from the ground up. This required both internal and external (retailer) relationship building, on-boarding of appropriate vendor partners and systems, and internal expertise to execute brand vision. Show less
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Johnson & Johnson
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United States
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Hospitals and Health Care
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700 & Above Employee
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Sales Strategy Manager
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Apr 2000 - Apr 2007
Managed all aspects of the Neutrogena Skincare Center businesses, as well as a variety of specialty retail projects including partnerships with RoC, Aveeno, Rembrandt, Harmony Pharmacy, Nordstrom Rack, and the conceptual redevelopment of the Johnson and Johnson beauty brand shelf strategy. Also included is the overall management of Johnson & Johnson’s Beauty Advisor strategy with a key focus on the Neutrogena business. Business planning, execution, and management; development and… Show more Managed all aspects of the Neutrogena Skincare Center businesses, as well as a variety of specialty retail projects including partnerships with RoC, Aveeno, Rembrandt, Harmony Pharmacy, Nordstrom Rack, and the conceptual redevelopment of the Johnson and Johnson beauty brand shelf strategy. Also included is the overall management of Johnson & Johnson’s Beauty Advisor strategy with a key focus on the Neutrogena business. Business planning, execution, and management; development and tracking of multiple budgets/P&L, annual promotional/event calendars, product orders (inventory management, tracking, logistics), goal setting and alignment (sales and promotional goals), creation of training modules (skin physiology, product information, selling techniques, operational guides), internal reporting (sales, consumer feedback, insights & trends), creative direction (promotional duratrans/artwork, copy, concept, & merchandising direction), staffing & staffing agency management (recruiting, managing, mentoring), development of all specialty retail test & learn plans. Awarded Johnson & Johnson’s prestigious Global Standards of Leadership Award for Strategic Thinking, Intellectual Curiosity, and Prudent Risk Taking. Strategy, planning, preparation, and launch of Neutrogena’s first flagship retail stores. This role required establishing, managing, and sustaining key partnerships with mall developers, legal council, architects, fabricators, contractors, and a staffing agency. Internal leadership and direction as it involved partnering with Creative, Sales, Marketing, IM, & Finance was vital to this role. Managed all aspects of the preparation & launch of Neutrogena’s first “store-within-a-store” specialty retail models located within CVS’s Healthy Skin Centers. Jointly developed recommendation logic for Neutrogena’s Personal Skincare Evaluation software, which has been utilized by more than 500,000 consumers and leveraged across multiple Johnson & Johnson brands worldwide. Show less Managed all aspects of the Neutrogena Skincare Center businesses, as well as a variety of specialty retail projects including partnerships with RoC, Aveeno, Rembrandt, Harmony Pharmacy, Nordstrom Rack, and the conceptual redevelopment of the Johnson and Johnson beauty brand shelf strategy. Also included is the overall management of Johnson & Johnson’s Beauty Advisor strategy with a key focus on the Neutrogena business. Business planning, execution, and management; development and… Show more Managed all aspects of the Neutrogena Skincare Center businesses, as well as a variety of specialty retail projects including partnerships with RoC, Aveeno, Rembrandt, Harmony Pharmacy, Nordstrom Rack, and the conceptual redevelopment of the Johnson and Johnson beauty brand shelf strategy. Also included is the overall management of Johnson & Johnson’s Beauty Advisor strategy with a key focus on the Neutrogena business. Business planning, execution, and management; development and tracking of multiple budgets/P&L, annual promotional/event calendars, product orders (inventory management, tracking, logistics), goal setting and alignment (sales and promotional goals), creation of training modules (skin physiology, product information, selling techniques, operational guides), internal reporting (sales, consumer feedback, insights & trends), creative direction (promotional duratrans/artwork, copy, concept, & merchandising direction), staffing & staffing agency management (recruiting, managing, mentoring), development of all specialty retail test & learn plans. Awarded Johnson & Johnson’s prestigious Global Standards of Leadership Award for Strategic Thinking, Intellectual Curiosity, and Prudent Risk Taking. Strategy, planning, preparation, and launch of Neutrogena’s first flagship retail stores. This role required establishing, managing, and sustaining key partnerships with mall developers, legal council, architects, fabricators, contractors, and a staffing agency. Internal leadership and direction as it involved partnering with Creative, Sales, Marketing, IM, & Finance was vital to this role. Managed all aspects of the preparation & launch of Neutrogena’s first “store-within-a-store” specialty retail models located within CVS’s Healthy Skin Centers. Jointly developed recommendation logic for Neutrogena’s Personal Skincare Evaluation software, which has been utilized by more than 500,000 consumers and leveraged across multiple Johnson & Johnson brands worldwide. Show less
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