Experience

Dala Decor

• Canada
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Ecommerce Manager

  • Mar 2023 - Present



Unity Payments

• Canada
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • May 2021 - Oct 2022

  • Developed the brand identity; set brand guidelines and style guides in order to maintain a consistent and impactful market position.• Oversaw all aspects of artistic production, such as hiring videographers and photographers, setting production schedules, and managing budgets. • Designed UI prototypes and led 7+ website optimization projects with outsourced web development teams.• Organized editorial calendars for email, social media, and digital marketing campaigns.• Coordinated design, production, and delivery of marketing collateral and web content for trade shows and sales events.• Wrote, edited and proofread blogs, product descriptions, press releases, and magazine articles alongside content writers and a public relations firm. • Responsible for the conception, design, and on-brand execution of all digital advertisements and printed promotional materials. Show less

• Graphic Designer

  • Jul 2018 - Apr 2021

  • Conceptualized gifs, videos, and illustrations for social media marketing and websites aligned with the company and affiliate's branding.• Developed UI and interaction guidelines for an affiliate's website. • Created affiliate company logo and usage guidelines. • Designed layouts and graphics for email campaigns.



Hot Paws Canada

• Canada
• Apparel & Fashion
• 1 - 100 Employee

• Digital Brand Manager

  • Oct 2018 - Apr 2021

  • Coordinated and implemented all digital marketing strategies in order to generate sales and increase brand awareness in all digital points of contact. • Successfully managed external digital agency for all digital advertising campaigns: Google Ads, Facebook, Instagram, and Pinterest. • Monitored marketing initiatives and created reports that showcased how these activities were meeting their goals. • Researched and designed multiple web pages, in collaboration with the external web development team, to optimize the user experience. • Created and managed the social media editorial calendar. • Produced all imagery for digital ads and social media posts. • Defined, tracked, and reported on KPIs to measure success. • Segmented, created, and tracked consumer email marketing initiatives. • Participated in annual marketing plans. • Responded to all questions/issues/comments from online consumers and social media channels. • Updated and managed online store: inventory, imagery, and copy. • Updated product information and imagery for external retailers online stores. Show less



Park Restaurant

• Westmount, Quebec

• Social Media Marketing Manager

  • Oct 2017 - Jun 2018

  • Specialized in capturing vivid and appetizing food images for use on a variety of digital platforms. • Created and published engaging social media content daily. • Designed food and drink menus for Café Bazin and Park restaurant. • Specialized in capturing vivid and appetizing food images for use on a variety of digital platforms. • Created and published engaging social media content daily. • Designed food and drink menus for Café Bazin and Park restaurant.