Experience

Alpes Srl

• Italy
• Food and Beverage Services
• 1 - 100 Employee

• Communication and marketing manager

  • Apr 2021 - Present



Extra Smart Business Ideas

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Project Leader

  • Apr 2015 - Apr 2021

  Management and coordination of cross-media online, offline and Branded Content communication projects.Main activities:Relationship management and commercial development on existing and prospective customers.Strategic and functional analysis of clients and needs, economic proposal processing and definition of the scope of work.Planning of long and medium term attivities.Coordination of relations between company, client and work team involved in the projectMonitoring of project activities in order to guarantee respect of general timing and costs and identify in advance any critical situations and promote any corrective actions.Analysis and report of performance and results.Advice and support to clients in the activities following the realization of the project.



Notime srl

• Data Specialist Manager

  • Jan 2008 - Dec 2014

  Responsible for the coordination and implementation of CRM projects, business intelligence and lead generation.Supervisor of policies for the acquisition of prospects and for the engagement and loyalty of active customers, proposing viable solutions in the context of the reference brand, intervening in the first person in the various activities.Main activities:Strategic and functional analysis of needs.Design of data management and data enrichment solutions with implementation of ETL processes, data quality and data mining.Work plan elaboration and management and assigned team coordination.Processing of KPI, behavioral models, sales prospects and customer insights.Consulting and customer support in the design and management of multi-channel campaigns.Identification of targets in the brand customer strategy.Reporting and monitoring of results and customer evolution.

• Project leader

  • Jan 2005 - Dec 2007

  Responsible for the support and coordination of direct data-driven communication campaigns.Main activities:Analysis of data and information.Elaboration of work plan involving different business areas and coordinating assigned resources.Scheduling of works (times, costs and resources).Interaction with national and international suppliers.Analysis and processing of performance reports and results.



Password Communication srl

• Project Leader Assistant

  • 2000 - Dec 2004

  Support to the Project Leader in creation and coordination of In-store Promotion.Main activities:Accounting and relationship management with customers.Drafting of documents, presentations, reports for internal and external use.Employee administration: document management, contracts, presences.Account Merchandising, Mistery Shopping and Customer Satisfaction activities Support to the Project Leader in creation and coordination of In-store Promotion.Main activities:Accounting and relationship management with customers.Drafting of documents, presentations, reports for internal and external use.Employee administration: document management, contracts, presences.Account Merchandising, Mistery Shopping and Customer Satisfaction activities