Brand Partnerships Manager

• Aug 2022 - Present

- On a mission to onboard 1 million people to web3. - Actively seeking, engaging and securing brand partnerships - Identifying impactful opportunities and acting upon them - Mitigating outcomes using decision theory - On a mission to onboard 1 million people to web3. - Actively seeking, engaging and securing brand partnerships - Identifying impactful opportunities and acting upon them - Mitigating outcomes using decision theory

Influencer Marketing Consultant

• Nov 2011 - Present

Working under my own brand Socialite LTD I have managed to maintain my influencer and writer connections as well as use all my accumulated knowledge of strategy, content creation and hospitality industry knowledge to create successful campaigns for hotels all over the world. Working under my own brand Socialite LTD I have managed to maintain my influencer and writer connections as well as use all my accumulated knowledge of strategy, content creation and hospitality industry knowledge to create successful campaigns for hotels all over the world.

Influencer Partnerships Manager

• Jan 2022 - Jul 2022

A multi-faceted digital lab with real world application and products, Bridging the gap between the metaverse and reality. Including Wooshi World a Metaverse gaming with NFT avatars. - Headed Influencer campaigns, built and vetted over 300 Influencers - Built connections relationships and conducted all outreach - Rate and deliverable negotiation - tracked and analyzed performance A multi-faceted digital lab with real world application and products, Bridging the gap between the metaverse and reality. Including Wooshi World a Metaverse gaming with NFT avatars. - Headed Influencer campaigns, built and vetted over 300 Influencers - Built connections relationships and conducted all outreach - Rate and deliverable negotiation - tracked and analyzed performance

Influencer Manager

• Sep 2021 - Feb 2022

- Conceptualized and created Influencer campaign - Built connections relationships and conducted all outreach - Negotiated agreements, settling terms - responsible for all active posts on a schedule - tracked and analyzed performance - Conceptualized and created Influencer campaign - Built connections relationships and conducted all outreach - Negotiated agreements, settling terms - responsible for all active posts on a schedule - tracked and analyzed performance

Product Owner

• Nov 2020 - Dec 2021

Product Manager for Open Source Civic Tech. - Directed, managed and analysed 80+ user interviews - Onboarded 20+ volunteers for various roles within the project - Iterated our process with integrated feedback loops. - Conflict resolution management - Storytelling through data. Product Manager for Open Source Civic Tech. - Directed, managed and analysed 80+ user interviews - Onboarded 20+ volunteers for various roles within the project - Iterated our process with integrated feedback loops. - Conflict resolution management - Storytelling through data.

Manager of Influencer Marketing

• Feb 2021 - Oct 2021

- Largest consumer electronic company in China launches new products in the UK. - Testing exclusive shopping features in the UK Market - Hosting livestream spaces for creators to sell merch - co-ordinating and producing all creator driven content - Influencer liaison and POC - analyzing audience results and reporting back to Xiaomi HQ in China - Largest consumer electronic company in China launches new products in the UK. - Testing exclusive shopping features in the UK Market - Hosting livestream spaces for creators to sell merch - co-ordinating and producing all creator driven content - Influencer liaison and POC - analyzing audience results and reporting back to Xiaomi HQ in China

Product Manager

• Sep 2020 - Mar 2021

An innovative dating start up set to slow down and change rushed 'swiping' culture - Lead UXR efforts in data collection on user participation. - Presented UXR findings and based recommendations on data storytelling - Created customer support processes. (scaling) - Created onboarding for new hires (scaling) - Prioritized features on user value and effort. An innovative dating start up set to slow down and change rushed 'swiping' culture - Lead UXR efforts in data collection on user participation. - Presented UXR findings and based recommendations on data storytelling - Created customer support processes. (scaling) - Created onboarding for new hires (scaling) - Prioritized features on user value and effort.

Brand Ambassador

• Jan 2020 - Aug 2020

Marketing Manager

• Mar 2017 - Jan 2020

- Overseeing social media for HIP media, and spear-heading growth strategy. - Leading account teams and client strategy. - Direct client relations - Managing a team of writers, bloggers, image and video creators - Developing a relevant, compelling and cohesive content plan. - Leading the development of brand storytelling across all platforms. - Define and monitor key performance indicators. - Applying market research to analytics of performance - Influencer relations - Overseeing social media for HIP media, and spear-heading growth strategy. - Leading account teams and client strategy. - Direct client relations - Managing a team of writers, bloggers, image and video creators - Developing a relevant, compelling and cohesive content plan. - Leading the development of brand storytelling across all platforms. - Define and monitor key performance indicators. - Applying market research to analytics of performance - Influencer relations

Marketing Manager

• Feb 2019 - Nov 2019

-Developing a relevant, compelling and cohesive content plan. -Leading the development of brand storytelling across all platforms. -Developing email marketing strategy. -Define and monitor key performance indicators. -Applying market research to analytics of performance -Influencer relations -Developing a relevant, compelling and cohesive content plan. -Leading the development of brand storytelling across all platforms. -Developing email marketing strategy. -Define and monitor key performance indicators. -Applying market research to analytics of performance -Influencer relations

Social Media Strategist

• Sep 2016 - Feb 2017

-Developing a relevant, compelling and cohesive content plan. -Leading the development of brand storytelling across all platforms. -Define and monitor key performance indicators. -Applying market research to analytics of performance -Influencer relations -Developing a relevant, compelling and cohesive content plan. -Leading the development of brand storytelling across all platforms. -Define and monitor key performance indicators. -Applying market research to analytics of performance -Influencer relations

Social Media Strategist

• Mar 2015 - Oct 2016

-Developing a relevant, compelling and cohesive content plan. -Leading the development of brand storytelling across all platforms. -Define and monitor key performance indicators. -Applying market research to analytics of performance -Influencer relations -Developing a relevant, compelling and cohesive content plan. -Leading the development of brand storytelling across all platforms. -Define and monitor key performance indicators. -Applying market research to analytics of performance -Influencer relations

Assistant Editor

• Apr 2014 - Jun 2015

- Assisting the Editor in the most relevant events, reviews and stories happening in the world today. - Project managing writers and bloggers for social media campaigns. - First point of contact client relations. - Assisting the Editor in the most relevant events, reviews and stories happening in the world today. - Project managing writers and bloggers for social media campaigns. - First point of contact client relations.

Freelance Blogger

• Jun 2012 - Jun 2013

-Writing in-depth journalistic articles for musical events, product PR and travel. -SEO keyword inclusion -Link Building -Advertorial articles -Social media caption writing -Writing in-depth journalistic articles for musical events, product PR and travel. -SEO keyword inclusion -Link Building -Advertorial articles -Social media caption writing

Project Director

• Sep 2012 - Feb 2013

Voluntary work for non-profit organisation to match disassociated youth with creative projects in London to teach interpersonal connections and creative expression. Voluntary work for non-profit organisation to match disassociated youth with creative projects in London to teach interpersonal connections and creative expression.

Intern

• May 2011 - Jun 2011

As the Intern at this boutique architect firm, I was generously taken under the wing of Director Mandeep Singh, who let me assist and oversee in almost every aspect of the Architects process, including model making, 3D cad work, site surveying, material exploration and of course architectural admin including health, safety and sustainability which is the main objective of every build. As the Intern at this boutique architect firm, I was generously taken under the wing of Director Mandeep Singh, who let me assist and oversee in almost every aspect of the Architects process, including model making, 3D cad work, site surveying, material exploration and of course architectural admin including health, safety and sustainability which is the main objective of every build.