Serena Arlotta
Instant Ticket Product Manager at Arizona Lottery- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Ronald Pies
In nearly five decades of hiring and working with professional employees, I have had the pleasure of experiencing the best of the best. As an employer, I always looked for someone smarter and willing to challenge me. Upon retirement, i was fortunate to take a position that was also equal to that standard. One of those who I was associated was Serena Arlotta, an exceptional self starter and communicator. This outstanding professional has had a distinguished career. I just wish that I had the opportunity to work with her more. I dont know what Serena’s plans are for the future. But, I would not hesitate to recommend her for any position. She is a pleasant woman, with that rare ability to get along ad adjust to changing times. If you would like to follow up this recommendation, please contact me at ronpies@gmail.com
Jason Barrs
I have worked with Serena over the last decade. Serena’s sharp business acumen, and marketing skills make her uniquely qualified to easily communicate across all levels of a large organization. She is a person of great character, and someone who is dedicated to delivering winning results. We worked together on many complex business and technology RFPs over the years. These interactions demonstrated her clear leadership communication capabilities. Serena seamlessly facilitated complex business problem solving across large corporate divisions all while making the experience engaging for all. She is the consummate team player and that rare leader that is disciplined and well liked by all. A true high energy business leader that inspires people!
Ronald Pies
In nearly five decades of hiring and working with professional employees, I have had the pleasure of experiencing the best of the best. As an employer, I always looked for someone smarter and willing to challenge me. Upon retirement, i was fortunate to take a position that was also equal to that standard. One of those who I was associated was Serena Arlotta, an exceptional self starter and communicator. This outstanding professional has had a distinguished career. I just wish that I had the opportunity to work with her more. I dont know what Serena’s plans are for the future. But, I would not hesitate to recommend her for any position. She is a pleasant woman, with that rare ability to get along ad adjust to changing times. If you would like to follow up this recommendation, please contact me at ronpies@gmail.com
Jason Barrs
I have worked with Serena over the last decade. Serena’s sharp business acumen, and marketing skills make her uniquely qualified to easily communicate across all levels of a large organization. She is a person of great character, and someone who is dedicated to delivering winning results. We worked together on many complex business and technology RFPs over the years. These interactions demonstrated her clear leadership communication capabilities. Serena seamlessly facilitated complex business problem solving across large corporate divisions all while making the experience engaging for all. She is the consummate team player and that rare leader that is disciplined and well liked by all. A true high energy business leader that inspires people!
Ronald Pies
In nearly five decades of hiring and working with professional employees, I have had the pleasure of experiencing the best of the best. As an employer, I always looked for someone smarter and willing to challenge me. Upon retirement, i was fortunate to take a position that was also equal to that standard. One of those who I was associated was Serena Arlotta, an exceptional self starter and communicator. This outstanding professional has had a distinguished career. I just wish that I had the opportunity to work with her more. I dont know what Serena’s plans are for the future. But, I would not hesitate to recommend her for any position. She is a pleasant woman, with that rare ability to get along ad adjust to changing times. If you would like to follow up this recommendation, please contact me at ronpies@gmail.com
Jason Barrs
I have worked with Serena over the last decade. Serena’s sharp business acumen, and marketing skills make her uniquely qualified to easily communicate across all levels of a large organization. She is a person of great character, and someone who is dedicated to delivering winning results. We worked together on many complex business and technology RFPs over the years. These interactions demonstrated her clear leadership communication capabilities. Serena seamlessly facilitated complex business problem solving across large corporate divisions all while making the experience engaging for all. She is the consummate team player and that rare leader that is disciplined and well liked by all. A true high energy business leader that inspires people!
Ronald Pies
In nearly five decades of hiring and working with professional employees, I have had the pleasure of experiencing the best of the best. As an employer, I always looked for someone smarter and willing to challenge me. Upon retirement, i was fortunate to take a position that was also equal to that standard. One of those who I was associated was Serena Arlotta, an exceptional self starter and communicator. This outstanding professional has had a distinguished career. I just wish that I had the opportunity to work with her more. I dont know what Serena’s plans are for the future. But, I would not hesitate to recommend her for any position. She is a pleasant woman, with that rare ability to get along ad adjust to changing times. If you would like to follow up this recommendation, please contact me at ronpies@gmail.com
Jason Barrs
I have worked with Serena over the last decade. Serena’s sharp business acumen, and marketing skills make her uniquely qualified to easily communicate across all levels of a large organization. She is a person of great character, and someone who is dedicated to delivering winning results. We worked together on many complex business and technology RFPs over the years. These interactions demonstrated her clear leadership communication capabilities. Serena seamlessly facilitated complex business problem solving across large corporate divisions all while making the experience engaging for all. She is the consummate team player and that rare leader that is disciplined and well liked by all. A true high energy business leader that inspires people!
Experience
-
Arizona Lottery
-
United States
-
Gambling Facilities and Casinos
-
1 - 100 Employee
-
Instant Ticket Product Manager
-
Jun 2020 - Present
-
-
-
IGT
-
United Kingdom
-
Software Development
-
700 & Above Employee
-
Account Executive
-
Dec 2016 - May 2020
Responsible for account development and sales with emphasis on the instant ticket product and licensed properties. Work with executives from state lotteries on product development and analysis to help expand their portfolio and grow market share.
-
-
Marketing Manager
-
Feb 2002 - Dec 2016
Responsible for marketing and sales analysis of various lottery games and promotions. Develop and manage marketing plans that will generate incremental revenue. Responsible for coordinating market research projects and developing online surveys. Work with executive management in developing business plans to assist them in achieving their projected goals. During my tenure contributed to record breaking sales growth from $224 million to $744 million. Assist with necessary planning and implementation for any new game launch, promotion and general marketing and sales support. Research and determine appropriate new products and enhancements to recommend to the customer as well as monitor market trends. Assist with the development and implementation of classroom training programs for retailers including corporate chain accounts. Provide consulting services to the customer including but not limited to end-user product planning, retailer network development, retailer relations, promotions and incentives. Assist with reviewing and responding to RFI’s and RFP’s.
-
-
-
AdvancePCS
-
Pharmaceutical Manufacturing
-
1 - 100 Employee
-
Manager, Corporate Communications
-
Apr 2000 - Feb 2002
Manage a staff responsible for all internal communications for 5,500 employees in 35 locations. Manage the preparation and distribution of a variety of employee communication programs, special events and community involvement including, but not limited to print and electronic newsletters, brochures, Intranet, quarterly management meetings, employee events, employee surveys and strategic planning. Responsible for managing and facilitating the nationwide community relations program, including corporate giving and volunteer recognition. Manage the writers, designers, printers and event planners responsible for producing a variety of communication deliverables. Develop and manage corporate communications plan and budget.
-
-
-
Arizona Lottery
-
United States
-
Gambling Facilities and Casinos
-
1 - 100 Employee
-
Director of Communications
-
Jul 1993 - Apr 2000
Responsible for public information and public relations promoting the Lottery’s image in both consumer and business communities. Develop and manage a communications plan and budget. Prepare materials for use by radio, television and print media; including press releases. Serve as media spokesperson and primary contact for all local, state and national media. Responsible for writing and editing articles for newsletters, industry publications, annual reports and brochures. Manage a staff responsible for the content management and upkeep of the Arizona Lottery’s website. Responsible for concept development, design, prize structure, printing, delivery, introduction, and sales analysis of all instant games.
-
-
-
-
Traffic Manager
-
Jan 1991 - Jul 1993
Responsible for smooth operation of KKLT traffic department. Duties include programming, order entry, copy processing, preparation and finalization of daily traffic logs. Liaison to the sales and production departments. Responsible for smooth operation of KKLT traffic department. Duties include programming, order entry, copy processing, preparation and finalization of daily traffic logs. Liaison to the sales and production departments.
-
-
Education
-
-
Arizona State University
Bachelor’s Degree, Organizational Communication
Community
