Experience

Les Benjamins

• Türkiye
• Retail Apparel and Fashion
• 1 - 100 Employee

• Global Sales&Ops. Director

  • Nov 2020 - Present

  Leading Global Retail&Wholesale by managing Sales Teams / Distributors / Agents Leading Global Retail&Wholesale by managing Sales Teams / Distributors / Agents



Mia Festa

• Türkiye
• Apparel & Fashion
• 1 - 100 Employee

• Partner, Mia Festa Shop&Shine

  • Jun 2019 - Present

  2017 yılında mevcut aile işlerimizin yanında alternatif bir aile girişimi olarak hayatımıza giren, kaliteli servis ve şık sunum anlayışı ile hayata geçirdiğimiz, başta çocuk doğum günleri olmak üzere, farklı konseptte kutlamalara ve davetlere ev sahipliği yapan mekanımız Mia Festa Party&Events, farklı alanlarda yatırım yaparak büyümeye devam ediyor. 2019 yılının ortalarında hazırlıklarına başladığımız, pandemi sebebiyle açılışını ertelemek zorunda kaldığımız e-ticaret sitemizi nihayet hayata geçirdik. Uluslararası çocuk markalarını, seçtiğimiz en güzel ürünlerle bir araya getirdiğimiz ‘’Mia Festa Shop&Shine’’ eminiz ki minikleri mutlu etmek için kendini sürekli geliştirmeye devam edecek. Ben de 15 yılı aşkın süredir moda marka yönetiminde elde ettiğim tecrübelerimi bu proje ile pekiştirmeye ve hiç bitmeyen öğrenme sürecine, aile şirketimizde devam etmeye karar verdim. Bu proje özelinde bana ulaşmak isteyenler, serdar@miafesta.com adresine e-mail atabilirler. (www.miafesta.com) Mia Festa Party & Events, which takes place as a value creator family initiative in addition to our current business portfolio in 2017, with the understanding of quality service and elegant presentation while hosting celebrations and parties in different concepts, continues to grow by investing in different areas.We’ve finally launched our e-commerce site, which we kicked off in mid-2019, but have had to postpone going live due to Pandemic. We are sure that "Mia Festa Shop & Shine", which we have brought premium international kids brands together with the most beautiful products we have chosen, will continue to develop itself to make the little ones happier than ever. With that being said, I have decided to consolidate my experience I have gained in fashion management for more than 15 years with this project and to continue the never-ending learning process in our family company.Those who want to reach me on this project can send an e-mail to serdar@miafesta.com



İstanbul Moda Akademisi

• Türkiye
• Education Administration Programs
• 1 - 100 Employee

• Freelance Consultant & Lecturer

  • Oct 2018 - Present

  • Giving short term courses on Fashion Management, Retail Management, Merchandising Management and Sales Management• Acting as an advisor/consultant on project basis based on specific needs/asks for related fields • Giving short term courses on Fashion Management, Retail Management, Merchandising Management and Sales Management• Acting as an advisor/consultant on project basis based on specific needs/asks for related fields



PVH Corp.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Country Sales Director at Calvin Klein

  • Nov 2015 - Oct 2018

  • Managing the brand by being in charge of both retail and wholesale sides of the business in Turkish marketplace (9 mono CK stores & Distribution by 150 points of sale in total inc. key accounts like Beymen, Boyner, Jeanslab, Deriden,Brandy’s, Morhipo and such• Responsible for strategic market development in all channels; Own&Operated Retail Stores, Franchise, wholesale, online and distribution • Develop relationships that will help to sustain existing business and develop new business• Agree sales targets per account based on actual results and future development plans• Negotiate contracts with new partners and renegotiate with existing partners• Plan promotions and campaigns calendar per season together with related parties to make sure best retail execution is in place• Create pricing strategy per category by taking into account margin targets and competitor analysis• Develop value-added solutions in close collaboration with the customers• Responsible for company’s annual sales and margin targets• Constantly review sales results and securing action plan to be in place for the entire business• Managing a team of 30 people ( 3 direct reports in HQ by having one retail manager and 2 sales executives where the rest of the team is store staff)• Cooperation with the HQ in Amsterdam to be fully aligned with the strategy of the divisions and departments and implement all initiatives locally in TurkeySUCCESS : Managed the take over process of the brand from the ex distributor in 2015 with limited presence in the market. Set up a new team to manage the brand for all channels where then we've achieved to open 5 mono stores and expanding the wholesale distb. with 150 points of sale in 3 years time.

• Country Wholesale Manager at Tommy Hilfiger

  • Feb 2010 - Nov 2015

  • Managing a team of 5 people & responsible for 55 Mio TRY budget annually (CAGR of 40% since 2010)• Setting the targets and the expansion schemes for wholesale business (19 Monobrand franchise stores & key accounts like Boyner, YKM, Markapark&Deriden, Jeanslab,etc. ending up with 300 points of sales in total)• Manage client relations, strengthening their satisfaction and commitment• Executing partner / new location / project assessment • Driving P&L management for wholesale• Responsible for 8 categories as follows ; Menswear / Womenswear / Hilfiger Denim / Footwear / Bags / Childrenswear / Underwear / Tailored• Managing sell-in sessions and driving sales team to hit the targets• In-season-management by focusing on KPIs• Managing the relations between supporting functions(finance/marketing/logistics) and 3rd parties• Risk management – Monitoring the credit limits of accounts to ensure stable phasing from warehouse to shop floor• Monitoring the market, trends and competitors

• Buying / Merchandising Executive at Tommy Hilfiger

  • Oct 2005 - Feb 2010

  • Making up the annual buying budget for assigned divisions • Setting the targets and the expansion schemes for related divisions (TH Menswear,TH Footwearand TH Tailored) • Responsible for optimizing the stock level and increasing the profitability for all O&O stores and partners• Participating to the line openings for each division for the related season by going to foreign countries• Following the deliveries of the samples and managing the process from foreign countries to Turkey -Setting up the system we are using to take orders for the related season• Tracking sales and product effectiveness in order to create the right assortment to ensure high rate of sell through and addressing market needs• Making the showroom to be prepared by the visual merchandising team for the sell-in period• Executing the sell-in sessios with own operated stores, mono brand franchisees and key accounts and managing the process from consolidating the orders and sending them to the suppliers• Checking the confirmation files received from 8 different suppliers in terms of quantity, size,color and value• Following up shipments and reporting the missing articles to the headquarters of my responsibility• Doing the final pricing and setting the RRPs in TL in parallel to the overall company margin targets• Setting the strategies for the sale period, mark down rate and promotions together with the sales team by monitoring the sell-out performance of each product group • Executing the product trainings for sales staff and making them be aware of the seasonal trends and entire TH collections• Site visits to see the competition on market place and to monitor all points of sale related to TH• Being a member of the company ERP project ”Axapta” to represent the Tommy Hilfiger Brand Management Team where all developments are made based on received feedbacks• Representing the Brand Management Team for Axapta reporting tool project ”Business Objects”



İmteks Giyim San. ve Tic. A.Ş.

• Türkiye
• Textile Manufacturing
• 1 - 100 Employee

• HR Member as part of a Management Trainee Program

  • Jun 2004 - Apr 2005

  • Assisting the HR Manager• Ensuring the performance appraisal system to run regularly• Having outside trainings to apply the same in house• Supporting all sort of trainings starting by preparation to execution• Doing interviews with candidates and implementing the necessary tests to evaluate • Organizing outside and in-house social activities to support keeping the employee loyalty in the company • Assisting the HR Manager• Ensuring the performance appraisal system to run regularly• Having outside trainings to apply the same in house• Supporting all sort of trainings starting by preparation to execution• Doing interviews with candidates and implementing the necessary tests to evaluate • Organizing outside and in-house social activities to support keeping the employee loyalty in the company