Serbülent Üresin
Product Management Division Manager at lifecell Ukraine- Claim this Profile
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English Native or bilingual proficiency
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German Native or bilingual proficiency
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Turkish Native or bilingual proficiency
Topline Score
Bio
Experience
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lifecell Ukraine
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Ukraine
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Telecommunications
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700 & Above Employee
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Product Management Division Manager
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Jul 2019 - Present
- Leading an outstanding team of 18 people (including 2 Unit managers) - Direct report to CMO - Responsible of the companies' entire B2C VAS and B2B product portfolio (in total 35 products), which generates more than 20% of the companies' total revenue - Responsible of entire B2B Pricing (GSM & M2M) and B2B Subscriber Base Management - > 100% revenue growth achievement in the division within 2,5 years, which is twice higher than companies' growth rate - Creating a product fabric by launching a new product once every 45 days in average - Main contributor to the companies "Digital Operator" vision by stepping into niche new technologies and initiatives (such as Blockchain, Big Data, IoT, Cybersecurity, Telemedicine, Mobile Marketing for B2B) and covering the consumer bases' "new normal" lifestyle needs (such as TV, Music, Gaming, Health, Financial Services and many other products) Show less
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Turkcell
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Türkiye
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Telecommunications
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700 & Above Employee
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Strategy Division/ International Business & Subsidiaries Management -Senior Account Manager
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Dec 2015 - Jul 2019
- Account responsible for Ukraine (lifecell) and Belarus (life) operations - Dealing with more than 250m+ USD Revenue for Ukraine and 60m+ USD Revenue for Belarus annually (with more than %30 Ebitda margin) with more than 9m subscribers- Collaborate as the key person between Turkcell and Subsidiaries Management and report to upper management (CEO & Board of Directors level) about key activities in the company and competition environment; follow up of economical and political developments in both countries- Support both subsidiaries with Turkcell’s experience and know-how and improve Business activities (especially for Sales and Marketing divisions) and financial results - Create strong relations with upper management of both subsidiaries and act as a consultant/controller in order to boost Revenue and optimize costs. (total 40m USD revenue and cost optimization achievement in 2016 & 2017) - Management of key projects in both subsidiaries - Responsible for M&A opportunities in both countries. Show less
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Senior Business Controller
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Jul 2013 - Dec 2015
- Act as a consultant to Consumer Sales and Marketing directly - In charge of the Consumer PL and ensuring EBITDA margin targets are met- Monthly reporting of marketing updates, KPI’s, and Consumer PL performance directly to upper management. (CEO & Board of Directors level)- Leading the annual budget process of the Consumer Business division - Find ways for reducing costs and improving efficiency of Marketing & Sales divisions.- Providing weekly financial insights to CMO and CSO. Show less
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Financial Decision Support Executive - B2B & Fixed Business
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May 2012 - Jul 2013
•Preparing and controlling of fixed & B2B business P&L. •Perform financial appraisal of major Fixed Line and B2B marketing propositions (business cases) through sophisticated quantitative analyses and financial modelling by engaging all relevant stakeholders.• Conduct post launch analyses in order to compare actual performance with business case forecasts and provide insight about the variances.• Assess all direct channel Fixed Line and B2B offers and follow-up all financial aspects in the contract management process. Ensure the corporate proposals are in line with Company governance.• Work with the business to produce robust forecasts for revenue and contribution margin forecasting in detail.• Perform actual vs. budget, actual vs. actual (month on month, year on year, etc.) analysis in order to explain variances.• Research and analyze key business drivers, operating metrics, and sector and macro-economic trends in order to reflect in forecast and assess impact on Vodafone financial statements. Show less
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Planning Executive
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May 2008 - May 2012
•Preparing and controlling of Customer Services OPEX & CAPEX budgets •Responsible for budget vs actual variance control and taking necessary measures for cost control issues.•Analyzing various operations cost and revenue metrics to reach highest efficiency level possible.•Coordinating Global Initiated Projects with Global Customer Operations Teams.•Providing insights to finance & marketing departments on business actions that effect customer services.•Preparing strategic plans and designing business development activities of Customer Services.•Responsible of Pricing Strategies and negotiaions to Business Outsource Partners•Preparing high-level presentations to Management Team Show less
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Lufthansa
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Germany
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Airlines and Aviation
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700 & Above Employee
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Operations Analyst
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Oct 2003 - May 2008
•Budget Planning and monthly actuals tracking •Daily/monthly reporting of companies revenues •Staff Planning & Hiring Tracking •Global Reporting & Forecasting of service KPI’s •Pricing Strategies •Budget Planning and monthly actuals tracking •Daily/monthly reporting of companies revenues •Staff Planning & Hiring Tracking •Global Reporting & Forecasting of service KPI’s •Pricing Strategies
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Mercedes-Benz Türk A.Ş.
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Türkiye
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Motor Vehicle Manufacturing
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700 & Above Employee
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Internship
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Nov 2002 - Apr 2003
•Support to Export Department •Supporting the Planning, Reporting of buses and trucks export KPI's •Daily tracking & forecasting of Exchange rates •Tracking and analyzing of export regulations •Support to Export Department •Supporting the Planning, Reporting of buses and trucks export KPI's •Daily tracking & forecasting of Exchange rates •Tracking and analyzing of export regulations
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Education
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Istanbul University
Business Administration