Sequoia Wattles

Marketing Intern at Willis Johnson & Associates
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Corporate Entrepreneurship Certificate (CEC)
    C. T. Bauer College of Business (University of Houston)

Experience

  • Willis Johnson & Associates
    • United States
    • Investment Management
    • 1 - 100 Employee
    • Marketing Intern
      • Aug 2022 - Present

      Conceptualized and project managed an ad campaign A/B test on LinkedIn generating 38 leads in 2 weeks Created reporting dashboard using HubSpot analytics to assess closing ratios by advisor, inform future team training opportunities, and increase revenue over time Increased traffic for website blogs and landing pages using SpyFu SEO analytics by researching competitor content and desired keywords’ search volume and click-through rate Used Photoshop, InDesign, and Canva to create social graphics, ad graphics, blog graphics, video advertisements and downloadable e-books as part of the firm’s content strategy Implemented firm’s first video marketing campaign and A/B tested effectiveness for webinar lead conversions and social media engagement.

  • Stavis & Cohen Private Wealth
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jan 2022 - Jul 2022

      Scheduled & managed social media content calendar on LinkedIn and Facebook for spring, summer and fall in order to raise traffic on company websites and social media sites. Wrote weekly social copy for social media posts and email marketing to implement company branding and voice Used Photoshop, Indesign and Canva to create social media graphics, event brochures and educational materials to implement cohesive branding across all media forms Scheduled and planned company events including a golf tournament, holiday party and high tea for clients and employees Researched and created dossiers for business development using LinkedIn to generate lead lists and client connection lists Researched and wrote financial blog draft scripts for advisors to present in video marketing materials to educate clients and prospects

Education

  • University of Houston, C.T. Bauer College of Business
  • University of Houston
    Bachelor of Business Administration - BBA, Marketing

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