Experience

Singapore Airlines

• Singapore
• Airlines and Aviation
• 700 & Above Employee

• Content And Production Lead

  • Apr 2022 - Present

  - Build and manage the Social SQuad team (Full-timers, Cabin Crews & Freelancers). - Develop a robust content strategy to drive organic traffic to our owned channels, drive engagement on social media & In-Flight Entertainment. - Create procedures and optimise workflow for content production. - Work with internal and external business stakeholders to support business objectives through content campaigns. - Manage content calendar & production timeline. - Produce, plan and execute production of travel related content locally and around the world. - Develop external third party partnerships (including with KOLs) that bring value to the company. - Track performance of content campaigns and responsible for iterating content to improve engagement and relevance.



TheSmartLocal.com

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Video Director/Producer

  • Jan 2018 - Mar 2022

  As a full-time Film Director/Producer and Co-Lead of the Production Team at The Smart Local. My role as a content creator stretches from conceptualisation, scripting, directing & producing content for social media platforms & broadcasting network. I've spearheaded numerous short fims, lifestyle, travel and drama series. As a full-time Film Director/Producer and Co-Lead of the Production Team at The Smart Local. My role as a content creator stretches from conceptualisation, scripting, directing & producing content for social media platforms & broadcasting network. I've spearheaded numerous short fims, lifestyle, travel and drama series.



Strangely Familiar

• Design Services

• Founder

  • Jan 2014 - Dec 2021

  Based in Singapore, Strangely Familiar is a design and media collaborative ignited in 2014. Assist clients with a variety of work, mainly but not limited to graphic design, branding, content creation, photography as well as collaborative workshops according to client needs. Based in Singapore, Strangely Familiar is a design and media collaborative ignited in 2014. Assist clients with a variety of work, mainly but not limited to graphic design, branding, content creation, photography as well as collaborative workshops according to client needs.



SMU - Singapore Management University

• Singapore
• Non-profit Organizations

• Video Producer

  • Jan 2016 - Jan 2018

  - Develop, implement and manage videos for projects to support ISL's initiatives - Creative conceptualization and storyboarding of videos according to ISL's project needs - Produce (including but not limited to shoot and edit) videos including shoots in Southeast Asia - Assist to produce videos for ISL corporate and programme initiatives e.g. Service For Asia press launch, Catalyst Asia Conversations - Research on locations and subjects for Digital Narrative interviews - Perform research on documentary subjects and key messages - Require travel within Southeast Asia for the videos - Plan and coordinate overseas shoots - Engage and manage fixer for production - Assisting in laying groundwork for video unit



Science Centre Singapore

• Singapore
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Interactive Media Designer (Internship)

  • Jun 2010 - Aug 2010

  - Develop interactive applications of the centre's exhibits for online platform. - Develop interactive applications of the centre's exhibits for online platform.