Head of Fragrance

• Mar 2023 - Present

Senior Brand Manager

• Aug 2020 - Mar 2023

Brand and Marketing Manager- Niche Fragrances & Luxury Skincare

• May 2017 - Aug 2020

. Managing 6 niche perfume brands (Atkinsons, the Merchant of Venice, Jovoy, Frapin, Arquiste, Jeroboam) and a luxury bath/body and skincare brand (Cowshed) . Developing and executing yearly marketing and business plans for the brands . Developing ideas to drive customer recruitment, actively working with the sales team to ensure the brands maximize potential in all key stores . Regularly visiting stores keeping up to date on market developments . Meeting regularly and building effective relationships with retailers . Providing monthly sales reports & yearly sales forecast and marketing plans to suppliers . Managing stock levels and the purchasing process . Training and managing sales team, consisting of 7 Beauty Consultants & 1 Sales Manager . Planning the yearly budget of the company and overseeing its implementation . Analyzing new trends and the competition by researching the industry and proposing potential business deals by contacting potential partners Show less

Assistant Manager, Retail Banking Customer Acquisition and Project Management

• Jul 2012 - Sep 2016

. Managed retired customers segment, built segmentation strategy and oversaw its implementation by monitoring the sales volume, profitability levels, market share and competitive activity-> Increased average profit per customer by %20 . Defined marketing strategy for retired customers segment, managed a budget of 3 Mio TL and led execution of all ATL/BTL marketing campaigns that led to an increase of %500 in number of retired customers in one year. Worked closely with the marketing communication department to develop media strategies for customer acquisition, oversaw the implementation of media planning through ongoing coordination with the marketing communication team and evaluated the media performance.• Built processes for reducing customer complaints to increase customer loyalty..Prepared 360 degree monthly/quarterly/yearly marketing plans and drive excellence in 4P’s of the marketing mix. Co-managed the launch of a new credit card exclusive to retired customers segment with credit card business unit, product became a pioneer in banking industry. Headed a major customer acquisition project which directly increased total active mass customers of Finansbank by %1.Led marketing strategies and initiatives for retention, acquisition and churn prevention to drive revenue and profitability Show less

Marketing Supervisor, SME Banking

• Apr 2010 - Jul 2012

. Explored new business opportunities, conducted market and product researches, defined and executed a comprehensive product and marketing strategy .Managed new product launches, marketing plans, B2B- B2C campaigns and their MarCom activities . Directed process design and process enhancement projects to achieve customer satisfaction and operational excellence utilizing client interviews, customer surveys, branch employee inputs. Monitored the market, planned new products regarding the bank’s strategy and managed the development process of the products from concept phase to post-launch analysis phase as well as the marketing process. Reported on the effectiveness, market penetration, and profitability of new and existing products and services . Worked in cross-functional teams and ensured the coordination between team members while developing new products or implementing new processes. Managed the New Generation Corporate Online Banking Project:defined the specifications and the overall user interface Show less

Assistant Supervisor, Micro Business Banking

• Apr 2008 - Apr 2010

. Helped establish and grow the Micro Business Segment as a separate profit center and increase the number of active customers by %100 and the total loan volume by %300 at the end of 2009.Evaluated the sales performances of the branches by monitoring the sales volume of key products and established performance incentives in order to increase sales. Undertook all marketing activities to build the awareness of the newly founded Micro Business Segment •Analyzed business performance and prepared draft reports. Show less