Senem Göçener
Chief Marketing Officer at Şans Girişim- Claim this Profile
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English Full professional proficiency
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French Full professional proficiency
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Spanish Limited working proficiency
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Italian Limited working proficiency
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Azerbaijani Professional working proficiency
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Bio
Christina Boubalou
Senem and I worked together briefly but it did not take much longer to realize that she is a passionate colleague with deep marketing expertise and so many things to accomplish! All for communication and people, straight-forward and always speaking her mind with on a wide perspective of things, Senem can overview and combine all the information available; one of the best characteristic a marketer can have!
Mehdi EL FETTAMI
Senem is a great professional and colleague with whom I had the chance to collaborate on many occasions and on various subjects. She has always been willing and happy to help and share experience and ideas whenever requested.
Christina Boubalou
Senem and I worked together briefly but it did not take much longer to realize that she is a passionate colleague with deep marketing expertise and so many things to accomplish! All for communication and people, straight-forward and always speaking her mind with on a wide perspective of things, Senem can overview and combine all the information available; one of the best characteristic a marketer can have!
Mehdi EL FETTAMI
Senem is a great professional and colleague with whom I had the chance to collaborate on many occasions and on various subjects. She has always been willing and happy to help and share experience and ideas whenever requested.
Christina Boubalou
Senem and I worked together briefly but it did not take much longer to realize that she is a passionate colleague with deep marketing expertise and so many things to accomplish! All for communication and people, straight-forward and always speaking her mind with on a wide perspective of things, Senem can overview and combine all the information available; one of the best characteristic a marketer can have!
Mehdi EL FETTAMI
Senem is a great professional and colleague with whom I had the chance to collaborate on many occasions and on various subjects. She has always been willing and happy to help and share experience and ideas whenever requested.
Christina Boubalou
Senem and I worked together briefly but it did not take much longer to realize that she is a passionate colleague with deep marketing expertise and so many things to accomplish! All for communication and people, straight-forward and always speaking her mind with on a wide perspective of things, Senem can overview and combine all the information available; one of the best characteristic a marketer can have!
Mehdi EL FETTAMI
Senem is a great professional and colleague with whom I had the chance to collaborate on many occasions and on various subjects. She has always been willing and happy to help and share experience and ideas whenever requested.
Credentials
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Artificial Intelligence: Implications for Business Strategy
MIT Sloan School of ManagementJan, 2020- Nov, 2024
Experience
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Şans Girişim
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Türkiye
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Entertainment Providers
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100 - 200 Employee
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Chief Marketing Officer
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Sep 2019 - Present
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Group Marketing Manager
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Jan 2013 - Present
Responsible for the overall management of the marketing activities, including planning, development and implementation of strategic marketing plan for Inteltek and subsidiaries in games of chance industry. Determining annual turnover target for the Company and making estimations for the whole industry and competitors, Consolidating and managing annual strategic sales & marketing plan including brand positioning and communication strategies, Managing product life-cycle and new product development process including feasibility study, profit and loss analysis and follow-up of end-to-end development process, Managing market researches, analyzes, and monitoring financial, technological, and demographic factors with the aim of capitalizing business opportunities.Responsible for carrying out business plan studies for new business opportunities and conducting on-sight research in cooperation with local consultants for sports betting, lottery, horse racing and greyhound.
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Marketing Manager
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Mar 2002 - Dec 2012
Responsible for the overall management of the marketing activities, including planning, development and implementation of strategic marketing plan for Inteltek. Determining annual turnover target for the Company and making estimations for the whole industry and competitors, Consolidating and managing annual strategic sales & marketing plan including brand positioning and communication strategies, Managing product life-cycle and new product development process including feasibility study, profit and loss analysis and follow-up of end-to-end development process, Managing market researches, analyzes, and monitoring financial, technological, and demographic factors with the aim of capitalizing business opportunities.Responsible for carrying out business plan studies for new business opportunities and conducting on-sight research in cooperation with local consultants.
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Caspian Tech CJSC
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Azerbaijan
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Entertainment Providers
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1 - 100 Employee
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Head of Sales and Marketing
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Jan 2010 - Jun 2011
Responsible for the overall management of the sales and marketing activities, including planning, development and implementation of strategic dealer roll-out plan, trade-marketing and marketing plan for Topaz brand in Azerbaijan in games of chance industry. Responsible for the overall management of the sales and marketing activities, including planning, development and implementation of strategic dealer roll-out plan, trade-marketing and marketing plan for Topaz brand in Azerbaijan in games of chance industry.
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Business Development
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2001 - 2002
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Education
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1994 - 1999
Galatasaray Üniversitesi
Bachelor of Business Administration (BBA), Business Administration -
1986 - 1994
Galatasaray High School
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