Digital & Campaign Marketing

• Jan 2021 - Present

Digital Strategist

• Apr 2019 - Jan 2021

• Lead Digital Strategist, Zantel Tanzania, March 2020 – Present: Developing all Zantel digital campaigns for product, brand and services including.• Lead Digital Strategist, Visa Tanzania September 2019 – Present: Developed digital strategy to bring Visa Tanzania top of mind during the 2019 festive season; led and executed a strategy coordinating with below-the-line and above-the-line efforts resulting in key growth and brand awareness for Visa Tanzania. Currently spearheading Visa Tanzania’s strategic approach for 2020 – 2021.• Lead Digital Strategist, Absa Bank Tanzania, Brand and Name Change Campaigns, 2019: Developed a digital strategy and execution plan for the bank’s largest brand campaign in 2020, leading to a successful transition where Barclays Bank became Absa Bank Tanzania. • Lead Digital Strategist, Vodacom Tanzania, 2017-2020: Lead digital strategist on all Vodacom Campaigns for M-Pesa, Brand and Services. Spearheaded strategic thinking and implementation on cutting edge Vodacom campaigns including; M-Pesa Virtual Card, Songesha (M-Pesa), M-Pesa Mastercard, M-Pesa Lipa Kwa Simu, Vodacom Supernet, Vodacom Self-Care Service, Vodacom VPL 2019/20.• Lead Digital Strategist, @TheWheel Tanzania, 2017 – Present: Lead of digital strategic thinking & execution on all @ The Wheel campaigns since 2017 including: Moto Moto Seasonal Campaigns (3x a year) • Lead Digital Strategist, Barclays Bank Tanzania, 2017 – 2019: Developed a digital strategy and execution plan to increase Barclays’ bank presence on digital channels. Successfully grew their online audience • Lead Digital strategist, Total Tanzania 2017 – 2018. Developed strategy for all brand campaigns and Excellium product launch in Tanzania

Social Engagement Manager

• Aug 2016 - Apr 2019

*Ensure the delivery of multiple digital campaigns with complex targeting and rich media creative across tablet, phone and web.*Flex campaign setup and delivery to optimize yield across channels, while maintaining direct SLAs.*Liaising with rich media vendors and advertising technology providers to deliver scalable advertising solutions.*Working with major accounts including ad networks, DSPs, mobile platforms, agency trading desks and brands.*In-flight optimisation of digital advertising campaigns to ensure optimum delivery of premium and programmatic inventory.*Ensuring the team deliver reports and campaign updates; delivery status of current campaigns; forecasts across platforms and products.*Investigating and resolving delivery/performance issues, advise sales and management as to revenue risk.*Review and provide feedback on new processes, product, and tool releases that will improve operational efficiencies.*Working as part of a team, in a fast changing and time-sensitive environment, delivering against tight deadlines.*Ensure all development updates & technical specifications are published and regularly updated.*Foster innovation and thought leadership in workflow, systems and process development to improve operational efficiency.*Mentoring junior members of the team with day-to-day management, bug fixes to code and leading by Continuous Improvement*Develop and maintain a continuous business improvement culture. Continual analysis and improvement of workflow, procedures and process.*Develop and grow skills and expertise in the ad ops team to meet the challenges of multi-platform delivery, ensure team operates at high-performance level.*Negotiate and manage delivery against agreed SLAs for all key clients and sales teams.*Work with sales, production and operations teams to deliver strategy.

Manager - Digital Communications, Campaign & Interactive

• Nov 2015 - Jul 2016

My transition to manager of digital communications allowed me to fully explore the realm of digital marketing, analytics, SMS, and interactive media. Managing these three departments provided me with valuable experience in conceptualizing marketing strategies for a wide variety of clients ranging from large FMCG corporations like the DIAGEO owned Serengeti Breweries, to local household name corporations like Precision Air. The experience enabled me to interact with decision makers with the task of guiding their communication strategies and a keen focus on marketing channel attribution which allowed our clients to assign value to their entire marketing chain by applying analytics skills that help profile, target and acquire audiences as customers via digital media.

Manager - Interactive & Campaign

• Mar 2014 - Jul 2016

As an Interactive Dept./Campaign Manager responsible for working with 45 media houses under the interactive department, helping them to engage, mobilize and monetize their audiences via SMS interactivity. My core function in the Interactive department includes signing up new media houses and training them on how to use the company’s media intelligence platform that facilitates SMS interaction, advise clients on how to jump start and maintain high levels of interactivity which in turn helps them generate more revenue. Daily roles in the department include managing relationships with media houses, monitor interaction trends and flag successes and short comings to allow our clients to strategize comprehensively.As a Campaign manager, my main task is to develop marketing campaigns for a wide array of clients ranging from FMCG’s like Serengeti, corporate companies like Precision Air and even media houses like TBC. In my recent tenure at Push I have been responsible for managing Serengeti’s “Tutoke Na Serengeti” campaign which was a nationwide campaign aimed at rewarding loyal consumers, TBC’s “Kwea Pipa” campaign that aimed at rewarding football fans with a chance to experience the FIFA 2014 world cup in Brazil and Precision Air’s “Family Combo” campaign which gave customers a chance to win an all paid trip to Zanzibar with their families.

Product Development Manager

• Jun 2012 - Mar 2014

As part of the business development team, I was charged with managing the entire product line life cycle from strategic planning to tactical activities. Studying and identifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. My role was integral in driving solutions set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning. As a product manager one of the biggest challenge was to streamline the operations involved in different products and I developed a solution that allowed the company to assess their internet distribution channels via a report that segmented clients according to the base stations they accessed in comparison to the base station’s capacity, their usage trends and the monetary value of a base station. New products was a particular area of focus where I developed a platform for the DIASPORA upon request from the Ministry of Foreign Affairs that worked as a forum, news source and access point to governmental procedures like buying land or building a house. Another new product developed under my tenure was a payment gateway that allowed local Tanzanian customers to shop online without needing to access a credit card. The gateway was showcased at ITU World Telecoms Conference in Dubai 2012 where I represented a group of selected Tanzanian companies. My experience in managing a company’s line of products helped me to know how to tackle big projects by segmenting them into manageable, achievable, time sensitive and relevant portions in order to provide the necessary attention needed to make said products successful.

Corporate Sales Executive

• 2010 - 2012

As a salesman I learnt a lot about the pressures of pushing and marketing a technological product which a lot of people don’t understand and are not in touch with. The position demanded an ability to think on your feet and careful execution of business deals as well as a creative focus in designing products to suit our clients and in general the company’s own products. In my duties I was also charged with creating and structuring a CSR/NGO wing of the company intended to handle any governmental/NGO clients with its main focus being making a difference in the field rather than turning a profit. The process of setting up the aforementioned initiative involved defining the purpose and scope of the wing, the technology to be used, the targeted market, and in general the duties of the team assigned to operate the NGO wing. My experience with various departments in the company provided me with a fortified understanding of the mobile business in general.