Selynna Panlilio

Account Executive at LOUD
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Contact Information
us****@****om
(386) 825-5501
Location
Melbourne, Victoria, Australia, AU

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Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Dec 2020 - Oct 2022

      Sydney, New South Wales, Australia Core Responsibilities: • Create tailored business plans to achieve client business goals. • Manage client relationships to drive brand loyalty and profitability. • Develop a comprehensive understanding of a client company’s products, objectives, and services to inform program development. • Provide high-quality and timely strategic advice around proposed promotional activities and strategies. • Prepare evidence-based insights to support clients in their… Show more Core Responsibilities: • Create tailored business plans to achieve client business goals. • Manage client relationships to drive brand loyalty and profitability. • Develop a comprehensive understanding of a client company’s products, objectives, and services to inform program development. • Provide high-quality and timely strategic advice around proposed promotional activities and strategies. • Prepare evidence-based insights to support clients in their decision-making. • Establish product professional networks that can be leveraged to drive positive client and business results. • Engage with the creative team to develop high-impact content for clients. • Identify and resolve risks and roadblocks before they can have a measurable impact. • Collaborate with internal and external strategic partners to create content aligned to industry best practices. Show less

    • Philippines
    • Renewable Energy Semiconductor Manufacturing
    • 1 - 100 Employee
    • Marketing Communications Intern
      • 2020 - 2020

      Metro Manila, Philippines Core Responsibilities: • Designed and published high-quality digital content across a range of platforms. • Created tailored communication strategies to drive brand awareness. • Demonstrated leadership capabilities and provided coaching and mentoring to other interns to enhance their professional capabilities. • Integrated HSS’ core competencies into e-learning modules. • Identified and implemented innovative solutions to complex problems. Key Achievements: • Planned,… Show more Core Responsibilities: • Designed and published high-quality digital content across a range of platforms. • Created tailored communication strategies to drive brand awareness. • Demonstrated leadership capabilities and provided coaching and mentoring to other interns to enhance their professional capabilities. • Integrated HSS’ core competencies into e-learning modules. • Identified and implemented innovative solutions to complex problems. Key Achievements: • Planned, created, and executed learning modules for the company’s first nationwide team-building event. • Developed streamlined modules, team-building activities and collateral to support enhanced staff capability and engagement. Show less

    • Australia
    • Design Services
    • 1 - 100 Employee
    • Marketing Intern
      • Aug 2018 - Nov 2018

      Sydney, Australia Core Responsibilities: • Improved social media presence utilising Facebook, Google and Instagram ads. • Prepared high-quality copywriting and editing for clients. • Streamlined clients into Insightly and Salesforce CRM Software. Key Achievements: • Created a social media plan that boosted engagement by 30%.

    • United States
    • Professional Training and Coaching
    • International Industry Immersion Program
      • Jul 2018 - Jul 2018

      New York City Key Achievements: • Developed social media and influencer strategies that boosted engagement on the client’s social media platforms. Challenge #1: World Internships Create a marketing plan for World Internship on how to promote the Industry Immersion Program in New York. *Our pitch got chosen along with another group's. Challenge #2: Alley Create an influencer strategy as Alley rebrands. Challenge #3: Social Chain Created a marketing proposal for Social… Show more Key Achievements: • Developed social media and influencer strategies that boosted engagement on the client’s social media platforms. Challenge #1: World Internships Create a marketing plan for World Internship on how to promote the Industry Immersion Program in New York. *Our pitch got chosen along with another group's. Challenge #2: Alley Create an influencer strategy as Alley rebrands. Challenge #3: Social Chain Created a marketing proposal for Social Chain x Simply Be integrating two social first campaigns - Sisterhood and Simply Be You. Challenge #4: Start up idea Created an app called 'Baz' for entrepreneurs to connect with each other using location services, discussion feeds and networking events. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Marketing Intern
      • Feb 2018 - Mar 2018

      Metro Manila, Philippines Key Achievements: • Conducted comprehensive industry research and presented strategies to introduce Microsoft products within PEZA. • Awarded a $10,000 marketing budget allocation.

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Exchange Officer and Recruitment Taskforce Lead
      • Mar 2017 - Jul 2017

      University of Sydney Key Achievements: • Awarded “Most Outstanding Student” for achieving the highest sales targets in Australia. • Established the Recruitment Task Force.

    • Singapore
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Hospitality and Media Intern
      • Feb 2014 - Jun 2014

      Singapore Key Achievements: • Facilitated the development and implementation of enhanced training strategies to improve staff capability.

Education

  • RMIT University
    Masters in Blockchain and Enabled Business, Blockchain
    2023 - 2024
  • University of Sydney
    Bachelor of Arts (Media and Communications), Digital Cultures and Industrial Relations and Human Resource Management
    2017 - 2020
  • Wharton Executive Education
    Business Analytics Certificate, Business Analytics
    2021 - 2022
  • Harvard Business School Online
    Certificate in Leading with Finance, Finance, General
    2020 - 2020
  • IPA (The Institute of Professional Accountants)
    Commercial Certificate, Finance, General
    2021 - 2021
  • AFS Intercultural Programs Finland
    Exchange Program
    2014 - 2015

Community

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