Selynna Panlilio
Account Executive at LOUD- Claim this Profile
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Bio
Experience
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LOUD
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Australia
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Advertising Services
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1 - 100 Employee
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Account Executive
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Dec 2020 - Oct 2022
Sydney, New South Wales, Australia Core Responsibilities: • Create tailored business plans to achieve client business goals. • Manage client relationships to drive brand loyalty and profitability. • Develop a comprehensive understanding of a client company’s products, objectives, and services to inform program development. • Provide high-quality and timely strategic advice around proposed promotional activities and strategies. • Prepare evidence-based insights to support clients in their… Show more Core Responsibilities: • Create tailored business plans to achieve client business goals. • Manage client relationships to drive brand loyalty and profitability. • Develop a comprehensive understanding of a client company’s products, objectives, and services to inform program development. • Provide high-quality and timely strategic advice around proposed promotional activities and strategies. • Prepare evidence-based insights to support clients in their decision-making. • Establish product professional networks that can be leveraged to drive positive client and business results. • Engage with the creative team to develop high-impact content for clients. • Identify and resolve risks and roadblocks before they can have a measurable impact. • Collaborate with internal and external strategic partners to create content aligned to industry best practices. Show less
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Hybrid Social Solutions, Inc. (HSSi)
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Philippines
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Renewable Energy Semiconductor Manufacturing
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1 - 100 Employee
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Marketing Communications Intern
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2020 - 2020
Metro Manila, Philippines Core Responsibilities: • Designed and published high-quality digital content across a range of platforms. • Created tailored communication strategies to drive brand awareness. • Demonstrated leadership capabilities and provided coaching and mentoring to other interns to enhance their professional capabilities. • Integrated HSS’ core competencies into e-learning modules. • Identified and implemented innovative solutions to complex problems. Key Achievements: • Planned,… Show more Core Responsibilities: • Designed and published high-quality digital content across a range of platforms. • Created tailored communication strategies to drive brand awareness. • Demonstrated leadership capabilities and provided coaching and mentoring to other interns to enhance their professional capabilities. • Integrated HSS’ core competencies into e-learning modules. • Identified and implemented innovative solutions to complex problems. Key Achievements: • Planned, created, and executed learning modules for the company’s first nationwide team-building event. • Developed streamlined modules, team-building activities and collateral to support enhanced staff capability and engagement. Show less
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The Offices
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Australia
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Design Services
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1 - 100 Employee
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Marketing Intern
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Aug 2018 - Nov 2018
Sydney, Australia Core Responsibilities: • Improved social media presence utilising Facebook, Google and Instagram ads. • Prepared high-quality copywriting and editing for clients. • Streamlined clients into Insightly and Salesforce CRM Software. Key Achievements: • Created a social media plan that boosted engagement by 30%.
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World Internships
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United States
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Professional Training and Coaching
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International Industry Immersion Program
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Jul 2018 - Jul 2018
New York City Key Achievements: • Developed social media and influencer strategies that boosted engagement on the client’s social media platforms. Challenge #1: World Internships Create a marketing plan for World Internship on how to promote the Industry Immersion Program in New York. *Our pitch got chosen along with another group's. Challenge #2: Alley Create an influencer strategy as Alley rebrands. Challenge #3: Social Chain Created a marketing proposal for Social… Show more Key Achievements: • Developed social media and influencer strategies that boosted engagement on the client’s social media platforms. Challenge #1: World Internships Create a marketing plan for World Internship on how to promote the Industry Immersion Program in New York. *Our pitch got chosen along with another group's. Challenge #2: Alley Create an influencer strategy as Alley rebrands. Challenge #3: Social Chain Created a marketing proposal for Social Chain x Simply Be integrating two social first campaigns - Sisterhood and Simply Be You. Challenge #4: Start up idea Created an app called 'Baz' for entrepreneurs to connect with each other using location services, discussion feeds and networking events. Show less
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Marketing Intern
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Feb 2018 - Mar 2018
Metro Manila, Philippines Key Achievements: • Conducted comprehensive industry research and presented strategies to introduce Microsoft products within PEZA. • Awarded a $10,000 marketing budget allocation.
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Exchange Officer and Recruitment Taskforce Lead
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Mar 2017 - Jul 2017
University of Sydney Key Achievements: • Awarded “Most Outstanding Student” for achieving the highest sales targets in Australia. • Established the Recruitment Task Force.
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ROHEI Learning & Consulting
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Singapore
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Professional Training and Coaching
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1 - 100 Employee
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Hospitality and Media Intern
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Feb 2014 - Jun 2014
Singapore Key Achievements: • Facilitated the development and implementation of enhanced training strategies to improve staff capability.
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Education
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RMIT University
Masters in Blockchain and Enabled Business, Blockchain -
University of Sydney
Bachelor of Arts (Media and Communications), Digital Cultures and Industrial Relations and Human Resource Management -
Wharton Executive Education
Business Analytics Certificate, Business Analytics -
Harvard Business School Online
Certificate in Leading with Finance, Finance, General -
IPA (The Institute of Professional Accountants)
Commercial Certificate, Finance, General -
AFS Intercultural Programs Finland
Exchange Program