Head of Marketing

• Jan 2023 - Present

Global Campaign Manager

• Apr 2017 - Dec 2022

Part of the Global Marketing Team, direct report to the global CMO.• Responsible for the global corporate segment (B2B) i.e. 75% of LeasePlan’s client portfolio• Implemented new internal process for campaigns with central management and support for local growth and retention with new standardised metrics and P&L reporting• Develop and launch GTM strategy, global campaigns, creative assets, content and centrally manage localisations with 32 local marketeers• Sharing best practices across countries • Responsible for the global ‘what’s next’ campaign and localisations in all 32 countries (2017): brand positioning and performance incl. offline/online campaign in 10 EU countries• Launch of the global B2C brand CarNext.com in EMEA countries incl. offline/online campaigns in NL and UK (2018) - Effie Awards nomination • Playbook “How to do successfully marketing growth campaigns for the corporate segment" for all countries • Playbook “How to retain corporate clients” including client lifecycle journey, good practices and learnings for all sales and marketing teams • Co-develop new sales training program for all local sales and marketing colleagues to increase win rate• Global content and structure for the new B2B website to improve engagement and conversions• Launch of the global social media accounts and strategy• Brand management for 32 countries• Manage global creative and media agencies Show less

Communication & Event Manager

• Sep 2014 - Apr 2017

Responsible for the strategy & marketing plan B2B and B2C for the Belgian market incl. P&L, reporting, campaigns, PR (press releases, conferences), content marketing, social media, events, newsletters, sponsorships, custom magazines and internal comms. Create and launch lead gen flow, content and reporting for SME & Private Lease.Manage creative, PR, event and media agencies.Lead and set up partner marketing, channels and campaigns with OEM brands: white label and private lease. Set up and manage campaigns and CRM with SFA.• Won the “Best Campaign Award” with my first SME campaign and nominated for my “Mobility Card” campaign within the LeasePlan network.• Developed and launched successfully the 1st Private Lease product in the Belgian market with local partnership (MediaMarkt). Launch and BD in a new market segment (B2C): sales exceeded target +400%.• Organised several successful client and prospect events, between 50 up to 250 clients and prospects (B2B). Show less

Communications Consultant a.i.

• Apr 2014 - Aug 2014

Created and launched acquisition and retention campaigns for Entertainment digital TV and Sports packages. Launched the repositioning of the digital TV packages and the campaigns for the TV subscription models (movie channels). Created and launched acquisition and retention campaigns for Entertainment digital TV and Sports packages. Launched the repositioning of the digital TV packages and the campaigns for the TV subscription models (movie channels).

Senior Account Manager

• Jul 2012 - Aug 2014

Account team lead, direct report to the CCO. Clients: Danone, Fromagerie Bel, Land Rover, Jaguar, Mazda, Hellobank.be and Doccle. Responsible for brand strategy, offline/online integrated campaign lead, production, media strategy, budget management and reporting. • IAC Award ‘Outstanding Social Media Campaign’ in 2014 for ‘The Most Detailed Testdrive / Mazda’. • Launch campaign for the online admin management platform Doccle with media and PR in 2013. • Launch of Hellobank.be website and app in 2013. Show less

Account Manager

• Oct 2008 - Jul 2012

Clients: Beiersdorf (NIVEA, Eucerin, Hansaplast), Brico, Nissan Belux, Mars and Belgian tv station “één” (VRT). Responsible for brand strategy and offline/online integrated campaign lead and execution, production, media strategy, budget management and reporting. • CCB award shortlisted for the campaign ‘Slabbetjes van een’ for the TV station ‘VRT’ (één): brand image TV campaign and digital activation. The campaign resulted in a very high awareness and traffic to the website. Due to its success, VRT had decided to further commercialise the bibs and continued to offer them at several retailers in Jan 2010. Show less

Account Manager

• Nov 2007 - Oct 2008

Clients: all accounts of the agency e.g. health insurance company (Christelijke Mutualiteiten), media agency (Screenvision) and the city of Ghent. Brand strategy, offline/online campaign lead, production, media strategy, budget management, forecasting and reporting. • Business Development: won several pitches and tenders. • Co-founder “Don’t Push seminar”: more than 100 marketing attendees (Apr 2008). • Organizer B2C event “Saradag” with over 20.000 visitors for the occasion of the final of the hyped « Sara » soap on VTM, sponsored by the city of Gent (Jun 2008). Show less

Account Executive

• Aug 2004 - Nov 2007

Clients: Samsonite (global), Delhaize Group, Eurostar and Akzo Nobel Europe. Mainly brand and offline campaign management. Clients: Samsonite (global), Delhaize Group, Eurostar and Akzo Nobel Europe. Mainly brand and offline campaign management.