Experience

Great Jakes

• United States
• Advertising Services
• 1 - 100 Employee

• Website Producer

  • Mar 2023 - Present

  New York, New York - Serve as client main point of contact while managing website projects from conception to completion



Bankers Trust

• United States
• Financial Services
• 400 - 500 Employee

• Digital Content Specialist

  • Jan 2022 - Mar 2023

  Des Moines, Iowa - Managed content and oversaw strategy for the main company website (BankersTrust.com), financial education website (Education.BankersTrust.com), and social media (paid and organic) - Led a six-month project to overhaul financial education site to update design and improve user experience; won the 2022 PRSA PRIME Award for best website - Served as Co-Chair of the Next Gen Committee, a group focused on elevating and retaining young professionals at the bank; coordinated events… Show more - Managed content and oversaw strategy for the main company website (BankersTrust.com), financial education website (Education.BankersTrust.com), and social media (paid and organic) - Led a six-month project to overhaul financial education site to update design and improve user experience; won the 2022 PRSA PRIME Award for best website - Served as Co-Chair of the Next Gen Committee, a group focused on elevating and retaining young professionals at the bank; coordinated events, professional development workshops and mentorship opportunities

• Content Marketing Coordinator

  • Jan 2019 - Dec 2021

  Des Moines, Iowa - Managed the bank's financial education website (Education.BankersTrust.com), including content research and writing, search engine optimization (SEO), and performance reporting using Google Analytics - Brought social media management in house and developed the company’s first-ever social media strategy; all campaigns exceeded key metrics, positively impacting customer acquisition, retention, and growth



University of Northern Iowa

• United States
• Higher Education
• 700 & Above Employee

• Writing Coach

  • Jan 2016 - Dec 2018

  Cedar Falls, Iowa - Provided feedback to undergraduate and graduate students to improve all aspects of their writing, from overall structure and organization to sentence-level correctness - Became a Level III Certified Writing Tutor by the College Reading and Learning Association



Spark Growth

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Content Intern

  • May 2018 - Aug 2018

  New York, New York - Produced content for websites, social media, digital advertising, and blogs while integrating lead generation and SEO best practices - Contributed to brainstorming sessions and creative brief presentations for clients in various industries including financial services, technology, and healthcare