Selma Salcin

Marketing Manager at FabLab Bosnia & Herzegovina
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Contact Information
us****@****om
(386) 825-5501
Location
Sarajevo, BA
Languages
  • English Full professional proficiency
  • German Limited working proficiency
  • Spanish Limited working proficiency
  • Bosnian Native or bilingual proficiency
  • Italian Limited working proficiency

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Credentials

  • Google Ads Search Certification
    Google
    Nov, 2023
    - Nov, 2024
  • Google My Business
    Google

Experience

    • Bosnia and Herzegovina
    • Research Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2023 - Present

      Marketing Lead in a non-governmental organization, with a passion for driving digital transformation and sustainability initiatives. Currently, I am overseeing multiple exciting projects, including FabLab B&H, Maker Faire, and Digital Storm DIH. 🎯 I drive marketing strategy development and implementation for various projects, aligning efforts with overall organizational goals. I develop comprehensive marketing plans, conduct market research, and identify target audiences to optimize… Show more Marketing Lead in a non-governmental organization, with a passion for driving digital transformation and sustainability initiatives. Currently, I am overseeing multiple exciting projects, including FabLab B&H, Maker Faire, and Digital Storm DIH. 🎯 I drive marketing strategy development and implementation for various projects, aligning efforts with overall organizational goals. I develop comprehensive marketing plans, conduct market research, and identify target audiences to optimize outreach and engagement. I execute result-driven digital campaigns, manage social media platforms, and analyze data to measure performance and drive continuous improvement. I collaborate with cross-functional teams to integrate digital technologies and innovative solutions, optimizing processes and enhancing user experiences. ♻️I champion initiatives that embrace the principles of the circular economy, advocating for responsible and eco-friendly practices to drive positive change in our organization and the community. 🤝 I foster strong partnerships with stakeholders, industry experts, and key players in the marketing and innovation ecosystems. 📣 I create and curate compelling content that showcases our expertise, advancements, and impact, positioning us as a place for indelible and extraordinary experience. 💡I continuously seek out innovative marketing approaches and creative strategies to maximize project outcomes and inspire engagement. Show less Marketing Lead in a non-governmental organization, with a passion for driving digital transformation and sustainability initiatives. Currently, I am overseeing multiple exciting projects, including FabLab B&H, Maker Faire, and Digital Storm DIH. 🎯 I drive marketing strategy development and implementation for various projects, aligning efforts with overall organizational goals. I develop comprehensive marketing plans, conduct market research, and identify target audiences to optimize… Show more Marketing Lead in a non-governmental organization, with a passion for driving digital transformation and sustainability initiatives. Currently, I am overseeing multiple exciting projects, including FabLab B&H, Maker Faire, and Digital Storm DIH. 🎯 I drive marketing strategy development and implementation for various projects, aligning efforts with overall organizational goals. I develop comprehensive marketing plans, conduct market research, and identify target audiences to optimize outreach and engagement. I execute result-driven digital campaigns, manage social media platforms, and analyze data to measure performance and drive continuous improvement. I collaborate with cross-functional teams to integrate digital technologies and innovative solutions, optimizing processes and enhancing user experiences. ♻️I champion initiatives that embrace the principles of the circular economy, advocating for responsible and eco-friendly practices to drive positive change in our organization and the community. 🤝 I foster strong partnerships with stakeholders, industry experts, and key players in the marketing and innovation ecosystems. 📣 I create and curate compelling content that showcases our expertise, advancements, and impact, positioning us as a place for indelible and extraordinary experience. 💡I continuously seek out innovative marketing approaches and creative strategies to maximize project outcomes and inspire engagement. Show less

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • OP Technical Account Manager for MENA Region
      • Oct 2022 - Apr 2023

      Main duties and responsibilities: ✓ Proactively communicating the status, escalations, and recommendations for the telecoms; ✓ Resolving billing disputes and monthly tracking of local and international invoices; ✓ Cooperating with the internal stakeholders in bringing the best service to the telecoms; ✓ Escalations to the OPM, PGM, Global Telecom Growth Lead, or Business Operations Expert about the possible issues; ✓ Dispatching the issues to the Core Network Team; ✓… Show more Main duties and responsibilities: ✓ Proactively communicating the status, escalations, and recommendations for the telecoms; ✓ Resolving billing disputes and monthly tracking of local and international invoices; ✓ Cooperating with the internal stakeholders in bringing the best service to the telecoms; ✓ Escalations to the OPM, PGM, Global Telecom Growth Lead, or Business Operations Expert about the possible issues; ✓ Dispatching the issues to the Core Network Team; ✓ Sender registrations and regularly update on the status; ✓ Managing shortcodes (SMS and USSD); ✓ Ensuring smooth introduction of the services and delivery solutions as well as the proper setup for the assigned telecoms, setup of the new services, and traffic monitoring when applicable; ✓ Keeping up with all the updates from the CpaaS industry, updates on the products in the telecom sector as well as route pricing in cooperation with the BG (Business Growth) team; ✓ Nurturing existing partnerships with telecom and managing projects with them; Show less Main duties and responsibilities: ✓ Proactively communicating the status, escalations, and recommendations for the telecoms; ✓ Resolving billing disputes and monthly tracking of local and international invoices; ✓ Cooperating with the internal stakeholders in bringing the best service to the telecoms; ✓ Escalations to the OPM, PGM, Global Telecom Growth Lead, or Business Operations Expert about the possible issues; ✓ Dispatching the issues to the Core Network Team; ✓… Show more Main duties and responsibilities: ✓ Proactively communicating the status, escalations, and recommendations for the telecoms; ✓ Resolving billing disputes and monthly tracking of local and international invoices; ✓ Cooperating with the internal stakeholders in bringing the best service to the telecoms; ✓ Escalations to the OPM, PGM, Global Telecom Growth Lead, or Business Operations Expert about the possible issues; ✓ Dispatching the issues to the Core Network Team; ✓ Sender registrations and regularly update on the status; ✓ Managing shortcodes (SMS and USSD); ✓ Ensuring smooth introduction of the services and delivery solutions as well as the proper setup for the assigned telecoms, setup of the new services, and traffic monitoring when applicable; ✓ Keeping up with all the updates from the CpaaS industry, updates on the products in the telecom sector as well as route pricing in cooperation with the BG (Business Growth) team; ✓ Nurturing existing partnerships with telecom and managing projects with them; Show less

    • Serbia
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Microsoft Licensing Sales Assistant
      • Nov 2021 - Oct 2022

      Main duties and responsibilities: ✓ Managing MCI (Microsoft Customer Incentive) Program, ✓ Managing Microsoft FastTrack Program, ✓ Referral Management coordination – leads and Co-Sell opportunities, ✓ Key Account Manager assistant, ✓ Handling the administrative tasks in the Microsoft Sales department, ✓ Preparint announcements (newsletters) for clients, ✓ Daily communication with our clients and solving their inquiries, ✓ Managing Microsoft licensing in CSP… Show more Main duties and responsibilities: ✓ Managing MCI (Microsoft Customer Incentive) Program, ✓ Managing Microsoft FastTrack Program, ✓ Referral Management coordination – leads and Co-Sell opportunities, ✓ Key Account Manager assistant, ✓ Handling the administrative tasks in the Microsoft Sales department, ✓ Preparint announcements (newsletters) for clients, ✓ Daily communication with our clients and solving their inquiries, ✓ Managing Microsoft licensing in CSP Program, ✓ Keeping up to date with all the Microsoft news and implementing them in CTSI, ✓ Working with all the Microsoft tools and applications, ✓ Daily communication and cooperation with global Microsoft team; Show less Main duties and responsibilities: ✓ Managing MCI (Microsoft Customer Incentive) Program, ✓ Managing Microsoft FastTrack Program, ✓ Referral Management coordination – leads and Co-Sell opportunities, ✓ Key Account Manager assistant, ✓ Handling the administrative tasks in the Microsoft Sales department, ✓ Preparint announcements (newsletters) for clients, ✓ Daily communication with our clients and solving their inquiries, ✓ Managing Microsoft licensing in CSP… Show more Main duties and responsibilities: ✓ Managing MCI (Microsoft Customer Incentive) Program, ✓ Managing Microsoft FastTrack Program, ✓ Referral Management coordination – leads and Co-Sell opportunities, ✓ Key Account Manager assistant, ✓ Handling the administrative tasks in the Microsoft Sales department, ✓ Preparint announcements (newsletters) for clients, ✓ Daily communication with our clients and solving their inquiries, ✓ Managing Microsoft licensing in CSP Program, ✓ Keeping up to date with all the Microsoft news and implementing them in CTSI, ✓ Working with all the Microsoft tools and applications, ✓ Daily communication and cooperation with global Microsoft team; Show less

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • RRP Customer Care Executive
      • Jan 2020 - Sep 2021

      Main duties and responsibilities: ✓ Handling all escalations coming from the field force daily (150 - 200 escalations per month on average) and several escalations that need to be solved in a given moment; ✓ Creating all the required reports and presentations on a daily/weekly/monthly basis for the management team; ✓ Assisting with creating and leading referral programs; ✓ Running the CRM used by the company/Migration of CRM and all data to the newer version; ✓ Customer… Show more Main duties and responsibilities: ✓ Handling all escalations coming from the field force daily (150 - 200 escalations per month on average) and several escalations that need to be solved in a given moment; ✓ Creating all the required reports and presentations on a daily/weekly/monthly basis for the management team; ✓ Assisting with creating and leading referral programs; ✓ Running the CRM used by the company/Migration of CRM and all data to the newer version; ✓ Customer service center management (Full migration of the CSC from Greece to North Macedonia including finance part, preparing approvals and documentation, recruitment and onboarding processes; ✓ Preparing materials and developing functional training with a focus on market specifics, training for new CRM handling, and informing agents/team lead on daily changes; ✓ Enabling them to consistently handle customer inquiries and complaints across service touchpoints), quality monitoring of Inbound/Outbound calls and social media communications; ✓ Implementation of weekly dashboards and daily reports with KPIs and providing timely and accurate data to ensure that customer care-related objectives and KPIs are in line with agreed targets; ✓ Ensure that all operational activities are executed in compliance with applicable laws, marketing code guidelines, and PMI procedures; ✓ Leading the IQOS Club project and more than xy consumers, creating benefits for them and handling CRM solutions intended for this activity; Fully migrating Loyalty CRM into a newer version, preparing daily/weekly/monthly reports and presentations for the management team, creating and implementing campaigns through corporate CRM, leading and coordinating website content, report analytics with a focus on consumer behavior across digital touchpoints, in real-time, daily communication with affiliates from other markets where PMI is positioned; Show less Main duties and responsibilities: ✓ Handling all escalations coming from the field force daily (150 - 200 escalations per month on average) and several escalations that need to be solved in a given moment; ✓ Creating all the required reports and presentations on a daily/weekly/monthly basis for the management team; ✓ Assisting with creating and leading referral programs; ✓ Running the CRM used by the company/Migration of CRM and all data to the newer version; ✓ Customer… Show more Main duties and responsibilities: ✓ Handling all escalations coming from the field force daily (150 - 200 escalations per month on average) and several escalations that need to be solved in a given moment; ✓ Creating all the required reports and presentations on a daily/weekly/monthly basis for the management team; ✓ Assisting with creating and leading referral programs; ✓ Running the CRM used by the company/Migration of CRM and all data to the newer version; ✓ Customer service center management (Full migration of the CSC from Greece to North Macedonia including finance part, preparing approvals and documentation, recruitment and onboarding processes; ✓ Preparing materials and developing functional training with a focus on market specifics, training for new CRM handling, and informing agents/team lead on daily changes; ✓ Enabling them to consistently handle customer inquiries and complaints across service touchpoints), quality monitoring of Inbound/Outbound calls and social media communications; ✓ Implementation of weekly dashboards and daily reports with KPIs and providing timely and accurate data to ensure that customer care-related objectives and KPIs are in line with agreed targets; ✓ Ensure that all operational activities are executed in compliance with applicable laws, marketing code guidelines, and PMI procedures; ✓ Leading the IQOS Club project and more than xy consumers, creating benefits for them and handling CRM solutions intended for this activity; Fully migrating Loyalty CRM into a newer version, preparing daily/weekly/monthly reports and presentations for the management team, creating and implementing campaigns through corporate CRM, leading and coordinating website content, report analytics with a focus on consumer behavior across digital touchpoints, in real-time, daily communication with affiliates from other markets where PMI is positioned; Show less

  • Novi Grad Municipality
    • Novi Grad, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina
    • Assistant in the Mayor's office
      • Sep 2018 - Sep 2019

      Main duties and responsibilities: ✓ Preparing "Info" magazine on a monthly basis with cultural, sports, educational, infrastructural and civil protection informations; ✓ Website editing and daily updating with new informations; ✓ Assisting the PR department in preparing letters and communicating with domestic and foreign delegations; ✓ Reception of foreign delegations, preparing speeches and presentation of active projects; ✓ Translation of all materials into English… Show more Main duties and responsibilities: ✓ Preparing "Info" magazine on a monthly basis with cultural, sports, educational, infrastructural and civil protection informations; ✓ Website editing and daily updating with new informations; ✓ Assisting the PR department in preparing letters and communicating with domestic and foreign delegations; ✓ Reception of foreign delegations, preparing speeches and presentation of active projects; ✓ Translation of all materials into English language; ✓ Running a municipal gallery and organizing all exibitions (monthly exibitions on various themes), ✓ Preparing public calls and their publication on a daily basis; ✓ Working on the organization of municipal elections and at the polling station as a president; ✓ Working in the registry office on preparation and issuance of documents at the request of residents; Show less Main duties and responsibilities: ✓ Preparing "Info" magazine on a monthly basis with cultural, sports, educational, infrastructural and civil protection informations; ✓ Website editing and daily updating with new informations; ✓ Assisting the PR department in preparing letters and communicating with domestic and foreign delegations; ✓ Reception of foreign delegations, preparing speeches and presentation of active projects; ✓ Translation of all materials into English… Show more Main duties and responsibilities: ✓ Preparing "Info" magazine on a monthly basis with cultural, sports, educational, infrastructural and civil protection informations; ✓ Website editing and daily updating with new informations; ✓ Assisting the PR department in preparing letters and communicating with domestic and foreign delegations; ✓ Reception of foreign delegations, preparing speeches and presentation of active projects; ✓ Translation of all materials into English language; ✓ Running a municipal gallery and organizing all exibitions (monthly exibitions on various themes), ✓ Preparing public calls and their publication on a daily basis; ✓ Working on the organization of municipal elections and at the polling station as a president; ✓ Working in the registry office on preparation and issuance of documents at the request of residents; Show less

    • Bosnia and Herzegovina
    • Retail
    • 1 - 100 Employee
    • Marketing Assistant
      • Feb 2017 - Jul 2017

      Main duties and responsibilities: ✓ Preparing TV and radio promotional videos, bilboards/leaflets, regular and thematic catalogs; ✓ Planning and organization of giveaways, sponsorships and donations for socially disadvantaged or some other projects; ✓ Working as an assistant on creating several campaigns; ✓ Preparing daily reports and analysis of sold products, turnover, number of customers and their most usual activities, action plan for each month and analysis of realized… Show more Main duties and responsibilities: ✓ Preparing TV and radio promotional videos, bilboards/leaflets, regular and thematic catalogs; ✓ Planning and organization of giveaways, sponsorships and donations for socially disadvantaged or some other projects; ✓ Working as an assistant on creating several campaigns; ✓ Preparing daily reports and analysis of sold products, turnover, number of customers and their most usual activities, action plan for each month and analysis of realized activities, competition analysis, market research, analysis of global trends, statistics, analysis results of ongoing projects; ✓ Creating and publishing internal newsletter intended for the company and it`s employees; ✓ Assisting the PR manager in creating and publishing web posts and social media announcements; ✓ Other administrative tasks on a daily basis; Show less Main duties and responsibilities: ✓ Preparing TV and radio promotional videos, bilboards/leaflets, regular and thematic catalogs; ✓ Planning and organization of giveaways, sponsorships and donations for socially disadvantaged or some other projects; ✓ Working as an assistant on creating several campaigns; ✓ Preparing daily reports and analysis of sold products, turnover, number of customers and their most usual activities, action plan for each month and analysis of realized… Show more Main duties and responsibilities: ✓ Preparing TV and radio promotional videos, bilboards/leaflets, regular and thematic catalogs; ✓ Planning and organization of giveaways, sponsorships and donations for socially disadvantaged or some other projects; ✓ Working as an assistant on creating several campaigns; ✓ Preparing daily reports and analysis of sold products, turnover, number of customers and their most usual activities, action plan for each month and analysis of realized activities, competition analysis, market research, analysis of global trends, statistics, analysis results of ongoing projects; ✓ Creating and publishing internal newsletter intended for the company and it`s employees; ✓ Assisting the PR manager in creating and publishing web posts and social media announcements; ✓ Other administrative tasks on a daily basis; Show less

Education

  • School of Economics and Business Sarajevo
    Master's degree, Marketing Management
    2016 - 2018
  • School of Economics and Business Sarajevo
    Bachelor's degree, Management Information Systems and Services
    2013 - 2016
  • High Economic School Sarajevo
    Banking
    2008 - 2013

Community

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