Seline (Bingkun) Han

Market Research Analyst at 来Offer (LaiOffer)
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Contact Information
us****@****om
(386) 825-5501
Location
San Jose, California, United States, US
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency

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Bio

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Credentials

  • Serious game design certificate
    Michigan State University
    Sep, 2018
    - Nov, 2024

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Market Research Analyst
      • Oct 2021 - Present

    • Marketing Specialist @Laioffer
      • Feb 2020 - Present

      ·Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.·Planning, development and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables.·Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.·Leading ongoing management of digital touch points, including , social networking landing pages, and mobile.·Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.·Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and ad words programs.· Presenting recommendations to the Marketing manager.·Developing and coordinating multimedia packages.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graphic Designer & Social Media Coordinator
      • Jul 2018 - Sep 2019

      • Managed social media account and planned for execution of marketing strategies, designed promotion content.• Designed creative graphics, newsletter assets, and posters for use in the office. Also, recreated old videos and assets tosupport the brand.• Monitored the brand performance for MSU and engage with users to increase brand awareness. Increasing followersover 1000. • Managed social media account and planned for execution of marketing strategies, designed promotion content.• Designed creative graphics, newsletter assets, and posters for use in the office. Also, recreated old videos and assets tosupport the brand.• Monitored the brand performance for MSU and engage with users to increase brand awareness. Increasing followersover 1000.

    • Digital Graphic and UX/UI Designer
      • Apr 2019 - Jul 2019

      • Performed competitive analysis and ran a survey on targeted users to discover their likes, dislikes, and pain points.• Followed a design process and created wireframe, affinity diagram and low-fidelity prototype before developing thealpha stage of game.• Designed and illustrated different in-game icons and the basic UI flow of the game.• Modified design concepts to keep UI styles and elements consistent throughout the entire experience. • Performed competitive analysis and ran a survey on targeted users to discover their likes, dislikes, and pain points.• Followed a design process and created wireframe, affinity diagram and low-fidelity prototype before developing thealpha stage of game.• Designed and illustrated different in-game icons and the basic UI flow of the game.• Modified design concepts to keep UI styles and elements consistent throughout the entire experience.

    • Emapthetic Game Initiative Game Designer/Game Artist
      • Sep 2018 - May 2019

      · Provided documentation and narratives of game background, character design, and early-staged assets design.· Worked closely with programmer, designer and other game artists.· Created game assets like character design, game background, and game cover.· Coordinated with player tests session and analyzed player's empathy toward game character. · Provided documentation and narratives of game background, character design, and early-staged assets design.· Worked closely with programmer, designer and other game artists.· Created game assets like character design, game background, and game cover.· Coordinated with player tests session and analyzed player's empathy toward game character.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Studio Assistant
      • Sep 2017 - 2018

      · Assist in managing room reservations, calendars, supplies, phones and equipment· Interact with faculty and students· Help students work with their projects by using mixing board · Assist in managing room reservations, calendars, supplies, phones and equipment· Interact with faculty and students· Help students work with their projects by using mixing board

    • Digital Graphic Designer
      • May 2017 - Jul 2017

      • Audited project work and performances with team leader in order to make changes that will reflect the needs of thecustomers.• Validated assets prior to make sure they are working and fit into the project before adding them into the TV programs.• Created graphics for seasonal TV show called, “Beautiful Gourmet” and supported senior artist with drafting/editinggraphic assets.• Provided illustrations, emojis, funny pictures, and storyboards for motion graphic/videos.• Collaborated weekly in a large group and reviewed our productions together to provide suggestions and information to improve our future work.

Education

  • Michigan State University
    Master's degree, Media and information
    2018 - 2019
  • Michigan State University
    Bachelor’s Degree, Media & Information
    2014 - 2018

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