Freelance Paid Media Consultant (Ecommerce specialist) & Founder

• Jun 2021 - Present

Specialised in Ecommerce, Google Shopping & Feeds. Supporting both agencies & brands to grow online via the paid channels.Worked across various verticals including Home & Garden, Retail, Fashion, Beauty, Food & Beverages, DIY & Home improvements, B2B, Gambling, Flooring, Legal, Transport, Health & more. Services:- PPC account management - Ad hoc project work (account set up and builds, feed data hygiene, optimisation, data studio reports) - Agency or in-house training (online)- Strategy & planning- PPC recruitment support- PPC AuditsChannels:- Google Ads, SA360- Microsoft Ads- Criteo & Display- YouTube- Paid Social ChannelsDM or email selina@exposuremedia.uk

Paid Media Account Director (Ecommerce)

• Mar 2021 - Jun 2021

This role involved overseeing the paid media channels - Search, Paid Social and Display across the Independent Beauty division. Responsibilities include: - Leading and developing the strategic direction of all accounts in your remit with clear roadmaps, forecasts and planning.- Supporting the team with training and their personal development- Leading and developing a team of paid media specialists to work towards a true biddable offering- Taking ownership of various topline projects to develop the paid media department- Leading on QBRs, decks, pitches and BAU for the vertical- Ensuring all paid media accounts are in line with best practices to maximise results - Building DS dashboards, internal and external processes to streamline tasks and improve efficiencies- Creating growth strategy decks to help expand brands across different territories - Supporting the team on the PPC management for the top tier clients using SA360

Paid Search Manager

• Sep 2018 - Mar 2021

My role as a PPC Manager focused on managing our client-base, working closely with them to develop PPC growth strategies and providing internal training to all Junior team members.Other key responsibilities in the role included:- Assisting the Head of PPC with the recruitment of new PPC Executives;- Developing internal PPC processes, reports, training docs, personal development plans and new service offerings including CSS, Criteo, Feed optimisation;- Liaising with tech partners;- Creating audit proposals, forecasts and assisting with the on-board of new clients;- Building strong relationships with clients through regular communication and detailed reporting; - Creating Shopping feeds & assisting with tracking implementation;- Managing accounts across a variety of verticals and budgets on Search, Shopping, Display (GDN, Criteo), YouTube. We have won various awards for our successful PPC campaigns and Fluid Commerce took home the following awards:- Best Small PPC Agency 2019, UK Search Awards- Best Small PPC Agency 2020, UK Search Awards - PPC Agency of the year 2020, UK Digital Growth Awards

Senior PPC Executive (Ecommerce)

• Dec 2016 - Sep 2018

Paid Search Executive

• Sep 2016 - Feb 2017

Red Cow Media is a digital marketing agency that specialises primarily in search marketing. I worked as the only Paid Search Executive where I independently had to manage over 10 clients across PPC and paid social. I worked on a range of clients in retail, legal, education, fashion and social services. The responsibilities in this role include: • Set up, build and management client PPC accounts;• Audit reviews and creating client proposals for the paid channels;• Build and manage campaigns on Google Adwords (search and product listing ads), Facebook and Instagram;• Monthly reporting to the clients on campaign performance;• Regular contact with the clients through email, phonecalls and monthly meetings;• Created and updated manual shopping feeds for Google Merchant centre;• Implemented PPC strategies, monitor, analyse and optimise all campaigns to drive positive ROI; • Regular keyword research to optimise accounts;• Communicating to the wider marketing team and reporting to the directors on all PPC and paid social updates.

Junior PPC Account Manager

• Oct 2015 - Sep 2016

Activewin media is a digital marketing company which specialises in e-gaming. It provides a range of digital marketing services tailored for their clients including pay-per-click, affiliate marketing, CRM, customer service and media buying.Responsibilities:- Managed PPC accounts for Betfred Games, Casino, Bingo and Bucky Bingo. - Build and manage PPC campaigns on Google Adwords, Bing, Facebook and Instagram.- Report on the performance effectiveness, both internally and to clients;- Act as a knowledgeable point of contact for clients;- Use web analytics to understand the effectiveness of campaigns in order to improve our traffic;- Continuous optimisation of campaigns through ad tests.- Allocate and manage budgets of £200k+ for campaigns on PPC and Social.

Maths Tutor

• Jan 2015 - Sep 2015

Marketing Intern

• May 2015 - Jun 2015

I completed a 4-week internship working as a marketing assistant for a Coconut Drinks Company called Chi and their sister brand, The GivingTree Snacks. Responsibilities:• Planning and managing the day to day running of both social medias - Chi and TheGivingTree.• Content creation for blogs, social media and monthly newsletter.• Helping to plan the summer marketing campaigns for Chi and the recent launch of TheGivingTree.• Updating and maintaining the website. • Offline marketing - attending sampling events to promote the products to customers.

Student Project Manager

• Jan 2015 - May 2015

For one of my Masters modules - Investigating Business Practice, this was a practical module where we had a live client brief and had to plan and execute a marketing communications strategy and advertising campaigns tailored to the clients needs. Our client was Levenshulme Market. I worked with one of the board Directors - Helen Power to increase footfall to the market outside the Levenshulme area. I had the role of Project Manager and managed a team of 4.Responsibilities: - Primary and secondary market research- Organising meetings with the client- Creating a marketing strategy to implement over a 1-year period- Delegating tasks and organisation to team members- Making sure myself and the team were hitting the deadlines- Execution of the marketing communications - Keeping up the team moraleSkills: Project management, organisation, time-management, team-work, report writing, primary and secondary research, data analysis, written and oral presentations, execution of a marketing strategy.Achievements: Grade - Distinction

Marketing Manager

• Oct 2013 - May 2014

I completed a 8-month internship running a social enterprise, start-up community network called SkratchMyBack. I worked independently to manage and market the business.Responsibilities:• Creating marketing strategies to promote the network;• Market research into target groups, competitors; • Find clients and arrange face-to-face meetings via phone calls, emails and social media;• Manage the day-to-day running of the social media platforms (Facebook and Twitter)• Planning of the social media content for the following week• Writing press releases for features in the media• Attending networking events and creating weekly reports to feedback to the creators of the network. • Maintaining the running of the website – adding in jobs and photos, editing and removing information, and responding to users on the network via emails.• Using Google analytics and social media insight tools to measure their performance. • Creating monthly ROI reports on the performance to the website, social media accounts and users joining up to the network. Skills: Project management, PR, marketing, confidence, creativity, organisation, self-motivation, time-management, record keeping, communication, blogging, social networking, sales and digital marketing.Achievements:• I organically grew the social media accounts from 0 to over 600 likes to the Facebook page with 1 post reaching over 25 shares and 1000+ views. • Over 1200 followers onto the twitter account • Gaining twitter interactions with Lord Sugar, Simon Rimmer and Lily Cole• I got over 250+ members to join onto the network • I gained features in a number of newsletters and websites – VCAT, Marketing Magazine, Crewe News and many more.

Volunteer Project Administrator & Marketing Assistant (placement)

• Apr 2014 - Apr 2014

The generation project Wthenshawe Goodneighours are concerned with reducing the impact of isolation and loneliness amongst the elderly in Wythenshawe community.Responsibilities:- Manage the demonstration and monitoring of a service funded by a range of funding bodies including monitoring petty cash and donations- promote wythenshawe good neighbours through regular publicity, marketing and managing the social media aspect of the project.- To attend recruitment events and other local opportunities to promote the work of WGN

Environment, Health & Safety Assistant

• Sep 2013 - Oct 2013

I completed a 5-week placement directly assisting the UK Environment Health and Safety Manager for a Chemical Manufacturing Plant.Responsibilities:• Restructuring/ rewriting of the Environmental Manual procedures.• Obtaining material and liaising with outside bodies to ensure legal compliance with the companies waste management requirements.• Working with outside Environmental consultant to obtain and review the waste transfer polices. • I also actively took part in meetings chaired by the UK EHS Manager and I was present for the external ISO14001 audit, in which the company did successfully pass the audit partly due to the manual having been updated by me.

Sales Assistant

• Oct 2009 - Mar 2010

Worked in the Men's department in the Annex for Office shoes in House of Fraser.- provide excellent customer service- increase sales through providing guidance on shoe's and styling outfits- Manage the stockrom- Provide sales in shoes and House of Fraser card- finance handling (working on the tills) Worked in the Men's department in the Annex for Office shoes in House of Fraser.- provide excellent customer service- increase sales through providing guidance on shoe's and styling outfits- Manage the stockrom- Provide sales in shoes and House of Fraser card- finance handling (working on the tills)