Selina Patra
Lead UX Researcher at Decision Science Agency Pte Ltd- Claim this Profile
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Bio
Lynette Foo SY
I have worked with Selina in both projects, she have clearly shown her research skills and able to think ahead for the users. She is able to draft out interview questions quickly and analysis well if the question is needed or could be rephrase better. She is very attentive, during interviews she is able to capture key pointers and put them up during affinity mapping. Using her research skills she is able to derive some pointers that the users are facing and further improve the next round of interview questions. She is good at adapting, such as if the questions or the way she communicate to the users didn't work she will rephrase or find another way to tackle the problem. She is also good in researching and analysing if this research will be beneficial to present to the sponsors or better to find another case study for it. It have been fun working with her, hope to work with her again.
Peter Chow
I am proud to be a part of Selina’s learning journey as she embarks on a truly amazing path to UX. She asks many relevant questions and her inquisitive spirit is enviable. As she already has some useful research background, I'm not surprised that she would be at home with both the business of being empathetic to users and the ability to synthesize meanings from data. Her work and progress was good enough to be chosen as one of the featured talents during the graduation showcase. So to Selina... please continue to be great and inspiring to the world.
Lynette Foo SY
I have worked with Selina in both projects, she have clearly shown her research skills and able to think ahead for the users. She is able to draft out interview questions quickly and analysis well if the question is needed or could be rephrase better. She is very attentive, during interviews she is able to capture key pointers and put them up during affinity mapping. Using her research skills she is able to derive some pointers that the users are facing and further improve the next round of interview questions. She is good at adapting, such as if the questions or the way she communicate to the users didn't work she will rephrase or find another way to tackle the problem. She is also good in researching and analysing if this research will be beneficial to present to the sponsors or better to find another case study for it. It have been fun working with her, hope to work with her again.
Peter Chow
I am proud to be a part of Selina’s learning journey as she embarks on a truly amazing path to UX. She asks many relevant questions and her inquisitive spirit is enviable. As she already has some useful research background, I'm not surprised that she would be at home with both the business of being empathetic to users and the ability to synthesize meanings from data. Her work and progress was good enough to be chosen as one of the featured talents during the graduation showcase. So to Selina... please continue to be great and inspiring to the world.
Lynette Foo SY
I have worked with Selina in both projects, she have clearly shown her research skills and able to think ahead for the users. She is able to draft out interview questions quickly and analysis well if the question is needed or could be rephrase better. She is very attentive, during interviews she is able to capture key pointers and put them up during affinity mapping. Using her research skills she is able to derive some pointers that the users are facing and further improve the next round of interview questions. She is good at adapting, such as if the questions or the way she communicate to the users didn't work she will rephrase or find another way to tackle the problem. She is also good in researching and analysing if this research will be beneficial to present to the sponsors or better to find another case study for it. It have been fun working with her, hope to work with her again.
Peter Chow
I am proud to be a part of Selina’s learning journey as she embarks on a truly amazing path to UX. She asks many relevant questions and her inquisitive spirit is enviable. As she already has some useful research background, I'm not surprised that she would be at home with both the business of being empathetic to users and the ability to synthesize meanings from data. Her work and progress was good enough to be chosen as one of the featured talents during the graduation showcase. So to Selina... please continue to be great and inspiring to the world.
Lynette Foo SY
I have worked with Selina in both projects, she have clearly shown her research skills and able to think ahead for the users. She is able to draft out interview questions quickly and analysis well if the question is needed or could be rephrase better. She is very attentive, during interviews she is able to capture key pointers and put them up during affinity mapping. Using her research skills she is able to derive some pointers that the users are facing and further improve the next round of interview questions. She is good at adapting, such as if the questions or the way she communicate to the users didn't work she will rephrase or find another way to tackle the problem. She is also good in researching and analysing if this research will be beneficial to present to the sponsors or better to find another case study for it. It have been fun working with her, hope to work with her again.
Peter Chow
I am proud to be a part of Selina’s learning journey as she embarks on a truly amazing path to UX. She asks many relevant questions and her inquisitive spirit is enviable. As she already has some useful research background, I'm not surprised that she would be at home with both the business of being empathetic to users and the ability to synthesize meanings from data. Her work and progress was good enough to be chosen as one of the featured talents during the graduation showcase. So to Selina... please continue to be great and inspiring to the world.
Credentials
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Advance Your Skills as a User Experience Researcher
LinkedInDec, 2021- Nov, 2024 -
Consumer Behavior Trends: Meet the Postmodern Consumer
LinkedInDec, 2021- Nov, 2024 -
Evil by Design: Persuasion in UX
LinkedInDec, 2021- Nov, 2024 -
Surveys and Questionnaires for UX Projects
LinkedInDec, 2021- Nov, 2024 -
UX Deep Dive: Mapping
LinkedInDec, 2021- Nov, 2024 -
UX Design: 3 Creating Personas
LinkedInDec, 2021- Nov, 2024 -
UX Foundations: Information Architecture
LinkedInDec, 2021- Nov, 2024 -
UX Foundations: Usability Testing
LinkedInDec, 2021- Nov, 2024 -
UX Foundations: Research
LinkedInOct, 2021- Nov, 2024 -
Human-Centered Design: an Introduction - University of California San Diego
CourseraJun, 2020- Nov, 2024 -
Information Design - University of California San Diego
CourseraJun, 2020- Nov, 2024 -
User Experience: Research & Prototyping - University of California San Diego
CourseraJun, 2020- Nov, 2024 -
Machine Learning for Business Professionals - Google Cloud Training
CourseraMay, 2020- Nov, 2024
Experience
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Decision Science Agency Pte Ltd
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Singapore
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IT Services and IT Consulting
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1 - 100 Employee
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Lead UX Researcher
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Apr 2022 - Present
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Senior UX Researcher
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Jan 2022 - Mar 2022
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DBS Bank
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Singapore
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Banking
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700 & Above Employee
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UX / UI Designer Trainee - DBS Innovation Team
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Aug 2021 - Dec 2021
- Conducted UX immersion and communicated finalised research through customer journeys, personas and process-mapping to design product solutions. - Conducted research on technology and megatrends to formulate potential opportunities and strategies for DBS and present to senior stakeholders. - Designed mockups for our team idea submission at DBS 1-2 WOW Challenge. - Conducted UX immersion and communicated finalised research through customer journeys, personas and process-mapping to design product solutions. - Conducted research on technology and megatrends to formulate potential opportunities and strategies for DBS and present to senior stakeholders. - Designed mockups for our team idea submission at DBS 1-2 WOW Challenge.
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DataVLT
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Singapore
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IT Services and IT Consulting
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1 - 100 Employee
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UX Researcher & Product Designer
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Jul 2021 - Jul 2021
Conducted UX review and designed screens for Contact Database Management platform, K’nectary, and Data Analytics Dashboards. Conducted UX review and designed screens for Contact Database Management platform, K’nectary, and Data Analytics Dashboards.
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Skills Union
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Singapore
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Professional Training and Coaching
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1 - 100 Employee
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Teaching Assistant
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Apr 2021 - Jul 2021
Supported instructors in facilitating class discussion in UX design course for cohort of 15-20 students. Supported instructors in facilitating class discussion in UX design course for cohort of 15-20 students.
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Techtok
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Singapore
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Technology, Information and Internet
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1 - 100 Employee
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UX Consultant
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Aug 2020 - Sep 2020
• Conducted user interviews and a UX review of the website. • Collated the findings and recommendations to make the task of completing job application profiles and assignments more user-friendly. • Conducted user interviews and a UX review of the website. • Collated the findings and recommendations to make the task of completing job application profiles and assignments more user-friendly.
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GA Circular - Driving Circular Economy in Asia
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Singapore
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Environmental Services
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1 - 100 Employee
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Research Project Manager
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Aug 2018 - Mar 2020
• Managed plastic recycling and food waste management projects across South East Asia and India. • Conducted field research and data analytics for projects within tight deadlines to implement human-centred solutions for waste management. • Managed stakeholders such as recycling workers, surveyors, contractors, clients, government agencies. • Conducted 40+ interviews and 500+ surveys with teams in Singapore, India, and Cambodia. • Presented the research and recommendations to clients for 2 projects as final project deliverables. Show less
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Singapore University of Technology and Design (SUTD)
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Singapore
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Higher Education
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700 & Above Employee
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Research Assistant
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Nov 2014 - Jul 2018
May 2016 - Jul 2018 Project: Singapore Sustainable Futures at Lee Kuan Yew Centre for Innovative Cities (LKYCIC) • Presented paper on waste analysis at World Engineers Summit 2017, and Clean Enviro Summit 2018, Singapore. • Collaborated with social scientists to use 150+ household surveys to link waste behaviour to waste inputs that affect incineration ash reuse. • Facilitated Ecosperity Conference 2016 workshop on sustainability for 20 international students. • Conducted research on toxicity in incineration ash to determine safety of ash reuse in construction. Nov 2014 - Dec 2015 Project: Sustainability of Singapore Business Events Industry for Singapore Tourism Board (STB). • Collaborated with 30+ industry players to understand the pain points of an eco-friendly Business event operations flow. • Collated interview findings and recommendations in the report for the Singapore Tourism Board to shape Singapore as a green destination. Show less
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CBM Pte Ltd
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Singapore
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Facilities Services
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200 - 300 Employee
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Management Executive
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Jul 2013 - Nov 2014
• Managed contractors for building or Green Mark monitoring projects at Gardens by the Bay. • Liaised with the IT contractor for the usability issues of the centralized management system for facilities fault reporting at Gardens by the Bay. • Managed contractors for building or Green Mark monitoring projects at Gardens by the Bay. • Liaised with the IT contractor for the usability issues of the centralized management system for facilities fault reporting at Gardens by the Bay.
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Education
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2020 - 2021
Nanyang Technological University
UX Design and Product Management -
2009 - 2013
National University of Singapore
Bachelor of Engineering, Environmental Engineering Technology/Environmental Technology
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