Experience

Mark Anthony Brands International

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Head of White Claw International Innovation

  • Jul 2021 - Present

  Managing brand & innovation strategies, innovation & communication funnels and roll-out projects globally for White Claw brand. Leading the setting up of brand, category, innovation, and brand launch strategies. Establishing long term brand positioning strategy & innovation pipeline while managing new product development process and employing global brand strategies and local consumer insights. Sourcing and exploring new opportunities by scrutinizing consumer insights, market data, customer data and competitors. Delivering effective brand & innovation management within specific timelines while co-operating with stakeholders and matrix teams globally. Leading local teams to establish best brand strategy & innovation plans for the category in the local countries. Spearheading multiple communication, innovation and renovation projects in collaboration with cross-functional teams and guarantee completion within time and budgetary constraints. Show less



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Head of Marketing & Digital - Home Care Brands

  • 2019 - 2021

  Managed brands in multiple categories, including Dettol, Vanish, Cillit Bang, Air Wick, Calgon, St.Marc, and Woolite. Led the setting up of brand, category, innovation, and digital marketing strategies. Built and employ efficient digital marketing strategies and roadmap for her brands. Formulated and executed integrated brand communication and business plans as well as optimise brand and country P&L while managing a team of six members. Ensured provision of regional management and strategic regional leadership for Vanish & Calgon brands. Established three-year innovation pipeline as well as managed new product development process while employing global brand strategies and local consumer insights. Spearheaded multiple projects in collaboration with cross-functional teams and guarantee completion within time and budgetary constraints. Taken sole responsibility for brands P&L and marketing budget management. Enhanced brand growths and market share by leading successful brand re-positionings. Show less



Evyap

• Türkiye
• Manufacturing
• 700 & Above Employee

• Senior Global Marketing Manager

  • 2016 - 2019

  Global Marketing Manager Personal Care, responsible for 4 main categories Globally. Directed re-positioning of three brands, which brought over achieving growth results to the company. Managed 3-year innovation pipeline by deriving consumer insights & trends. Devised successful 360 integrated brand communication strategies, with a high inclusion of digital. Oversaw launch of 20+ new products and built a structured product innovation funnel. Sourced and explored spectacular opportunities by scrutinising consumer insights, market data, and competitors. Delivered effective product management within specific timelines while co-operating with stakeholders for creation of new products. Monitored KPIs and business results, identified gaps, and prepared strategic action plan for continuous improvement. Leveraged robust managerial expertise while managing a team of four and concurrently supervising and guiding regional teams to achieve mutual goals. Show less

• Regional Marketing Manager

  • 2014 - 2016

  Regional Marketing Manager Personal Care, responsible for 3 main categories. Mainly responsible for creating & implementing innovation funnel, category&brand strategies and creating & executing integrated brand communication plans. Main focus on creating and establishing regional brand and category strategies around main key pillars such as innovation, country brand strategy, portfolio management, brand re-positioning, pricing strategy and integrated brand communication plans.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Regional Brand Development, Magnum

  • 2011 - 2014

  Played a pivotal role in nine new product launches and communication campaigns; determined enormous opportunities by analysing brands and insights, researching new product possibilities, and conceptualising ideas for consistent brands’ growth. Facilitated implementation of globally developed marketing and communication strategies in the targeted countries. Launched various new products, worked with several celebrities for communication asset development. Planned and organized PR events and digital projects to broaden the effect of the campaigns. Show less

• Senior Asst. Shopper Marketing Manager, Lipton

  • Apr 2009 - Nov 2011

  Designed Lipton joint venture business plans in conjunction with brand strategy to build brand equity across key accounts. Instigated the creation of the project and selling of awards winning Lipton-Defne Koz iconic tea glass across Esse and Migros as a product for the first time in Unilever history. Managed successfully integrated business planning process including nationwide customer specific activations with major customers i.e. Migros, Carrefour, Tesco, Metro, and Real.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Sales Executive

  • 2007 - 2009

  Undertook full liability for setting up sales growth and expediting profits by fostering and fortifying enduring business relationships with several key account clients. Enabled sustainable growth by applying key business and brand strategies successfully in her key customers. Examined sales and management data and obtained new opportunities. Led field sales team consisting of twelve team members, and improved their performance through proactive supervision. Undertook full liability for setting up sales growth and expediting profits by fostering and fortifying enduring business relationships with several key account clients. Enabled sustainable growth by applying key business and brand strategies successfully in her key customers. Examined sales and management data and obtained new opportunities. Led field sales team consisting of twelve team members, and improved their performance through proactive supervision.