Selin Akgül
Export Sales Manager at CANAPA Paper Technologies- Claim this Profile
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Türkçe Native or bilingual proficiency
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İngilizce Full professional proficiency
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İspanyolca Elementary proficiency
Topline Score
Bio
Credentials
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Corporate Communication and Brand Management
ISTANBUL INSTITUTEFeb, 2022- Nov, 2024 -
Google Digital Marketing Workshop
Dijital AtölyeApr, 2017- Nov, 2024 -
Adobe Graphic Design Certificate
Smartpro Bilgisayar Akademisi -
Google Adwords
Google Digital Academy (Skillshop)
Experience
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CANAPA Paper Technologies
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Türkiye
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Textile Manufacturing
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1 - 100 Employee
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Export Sales Manager
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Jan 2022 - Present
* Effectively overseeing the entire sales process, encompassing tasks such as pricing, ordering, production, logistics, quality control, and financial management, while maintaining clear and concise communication with all relevant internal stakeholders,* Establishing, maintaining, and expanding the customer base* Providing exceptional customer service to all customers on a daily basis* Increasing business opportunities through various routes to market* Developing sales strategies and setting targets* Possibly dealing with some major customer accounts * Collecting customer feedback and market research* Reporting to senior managers* Keeping up to date with products * Developing and implementing sales and marketing plans to drive sales and profit Show less
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Marketing Manager
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Apr 2018 - Jan 2022
* Responsible for the preparation of all types of PR materials: press releases, articles, and other publications, and managing all marketing materials, website updates, and social media presence on behalf of the company * Maintaining and coordinating day-to-day work with the agency and media* Analyzing of media coverage and planning of new activities on the basis* Monitoring competitor news, actions, and market trends closely* Organization of events such as press conferences, trade shows, press tours, and others* Developing branded materials as needed: PowerPoint Template, RFQ, and other supporting materials• Design customer experience at all customer touchpoints. (Offline and Digital) * Managing and coordinating partnerships and sponsorship activities with budget responsibility.• Enable correct, consistent and comprehensible customer communication & language through all channels* Being responsible for all visual materials on social media, website, and consistently working on the improvement of all visuals* Meeting all internal and external visual & content needs of different teams such as Sales, Production, HR.* Supporting Sales by providing product information, training, tools, technical knowledge, and competitor analysis* Analysing, developing, and implementing CRM related activities***NOTABLE PROJECTS* Exhibition organizations: FESPA Munchen 2019, ITMA Barcelona 2019, FESPA Eurasia 2021, Innovate 2021 Textile Innovation Week, FESPA Berlin 2022* Renewal of all brand identity, including brand name, brand identity, tone of voice, target audience & persona analysis.* Product launches: All ATL & BTL campaigns for new products, brand management, and brand positioning for newly-developed products* Yearly corporate magazines: Creating the content & managing the design process* Sustainability certificates: FSC - Forest Stewardship Council certification process of the paper products in accordance with the rules of the certification body. Show less
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Digital Media Strategist
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Jan 2013 - Feb 2022
• argonotlar.com | Argonotlar - Contemporary Art Platform | Social Media Content & Strategy | Contributing to the brand management process • caneco.com.tr | Caneco Ecological Solutions - Sustainable Textile Products | Creation of the complete branding; including brand name, brand identity, tone of voice, target audience & persona analysis. | Creation of launch marketing plan • retoriktercume.com | Retorik Translation Office | Translation Service in 102 languages around the world, with experienced and specialized translators. | Performance & Growth Marketing | Paid Social (Facebook & Instagram) | Social Media Content & Strategy • nesve.com | Neşve Global Cafe Restaurant Chain | Turkey & Saudi Arabia & Umman & Azerbaycan | Performance & Growth Marketing | Paid Social (Facebook & Instagram) | Social Media Content & Strategy • boyastok.com.tr | BoyaStok - Digital Printing Inks E-commerce Platform | Creation of the complete branding; including brand name, brand identity, tone of voice, target audience & persona analysis. | Creation of launch marketing plan | Website Content Writing • signgraphic.com.tr | Turkey's leading outdoor advertisement and sign industry magazine since 1999 | Content Writing & Interviewing with industry experts | Oversee photography, design, and artwork to be used in the publication (the magazine is closed down at the beginning of 2022) • mavikumpanya.com | Mavi Kumpanya is performing theater plays with a view to contribute to personal, social and cultural development of children with a team including dramaturgists, psychologist, creative drama teachers, and many well-educated players. | Text editor of more than 50 theatre plays for children. Show less
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Verisay
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Software Development
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1 - 100 Employee
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Web Content Specialist
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Sep 2018 - Mar 2019
* Produce and publish new content in a creative way * Collaborate with in-house team members to decide on new posts * Check content for accuracy * Proofread and edit material * Ensure content is up-to-date * Produce and publish new content in a creative way * Collaborate with in-house team members to decide on new posts * Check content for accuracy * Proofread and edit material * Ensure content is up-to-date
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PİMMS Group
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1 - 100 Employee
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Corporate Communication Director
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May 2016 - Mar 2018
* Manage all marketing materials, website updates, and social media presence on behalf of the company * Manage content and updates for the customer and internal touchpoints, participating in events, and documenting business processes * Prepare and manage leasing materials and project marketing materials as needed * Develop branded materials as needed: PowerPoint Template, RFQ, and other supporting materials * Ensure documents and marketing materials are current, accurate, and properly reflect the brand and desired messaging * Coordinate public relations and outreach initiatives, including press release distribution, awards, company announcements, and speaker proposals * Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists * Organising and attending promotional events such as press conferences, open days, exhibitions, tours, and visits * Updating and maintaining web content. ***NOTABLE PROJECTS * Exhibition organization: ITM 2016, Sign İstanbul 2016, FESPA Eurasia 2016 * Partnership w/ İstanbul Technical University & SUNY- Fashion Institute of Technology Fashion Show Show less
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TRT
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Türkiye
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Broadcast Media Production and Distribution
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700 & Above Employee
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Content Development Specialist
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Jan 2015 - Oct 2015
* Developing original content for the weekly TV show, namely "Ne Seyretsek", which focuses on movies, the history of the cinema, and film culture * Coordinating and conducting weekly interviews with a variety of subjects including directors, producers, film critics, members of film festivals, writers, etc. * Developing original content for the weekly TV show, namely "Ne Seyretsek", which focuses on movies, the history of the cinema, and film culture * Coordinating and conducting weekly interviews with a variety of subjects including directors, producers, film critics, members of film festivals, writers, etc.
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Education
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2006 - 2012
Boğaziçi Üniversitesi
Bachelor's degree, Political Science and International Relations -
2022 - 2022
Bahçeşehir Üniversitesi
Certificate Program, Corporate Communications and Brand Management -
2002 - 2006
Denizli Anadolu Lisesi
High School Diploma
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