Selin Akgül

Marketing Manager at CANAPA Paper Technologies
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Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, Istanbul, Turkey, TR
Languages
  • Türkçe Native or bilingual proficiency
  • İngilizce Full professional proficiency
  • İspanyolca Elementary proficiency

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Credentials

  • Corporate Communication and Brand Management
    ISTANBUL INSTITUTE
    Feb, 2022
    - Nov, 2024
  • Google Digital Marketing Workshop
    Dijital Atölye
    Apr, 2017
    - Nov, 2024
  • Adobe Graphic Design Certificate
    Smartpro Bilgisayar Akademisi
  • Google Adwords
    Google Digital Academy (Skillshop)

Experience

  • CANAPA Paper Technologies
    • Türkiye
    • Textile Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2018 - Present

      * Responsible for the preparation of all types of PR materials: press releases, articles, and other publications, and managing all marketing materials, website updates, and social media presence on behalf of the company * Maintaining and coordinating day-to-day work with the agency and media* Analyzing of media coverage and planning of new activities on the basis* Monitoring competitor news, actions, and market trends closely* Organization of events such as press conferences, trade shows, press tours, and others* Developing branded materials as needed: PowerPoint Template, RFQ, and other supporting materials• Design customer experience at all customer touchpoints. (Offline and Digital) * Managing and coordinating partnerships and sponsorship activities with budget responsibility.• Enable correct, consistent and comprehensible customer communication & language through all channels* Being responsible for all visual materials on social media, website, and consistently working on the improvement of all visuals* Meeting all internal and external visual & content needs of different teams such as Sales, Production, HR.* Supporting Sales by providing product information, training, tools, technical knowledge, and competitor analysis* Analysing, developing, and implementing CRM related activities***NOTABLE PROJECTS* Exhibition organizations: FESPA Munchen 2019, ITMA Barcelona 2019, FESPA Eurasia 2021, Innovate 2021 Textile Innovation Week, FESPA Global Print Expo Berlin* Renewal of all brand identity, including brand name, brand identity, tone of voice, target audience & persona analysis.* Product launches: All ATL & BTL campaigns for new products, brand management, and brand positioning for newly-developed products* Yearly corporate magazines: Creating the content & managing the design process* Sustainability certificates: FSC - Forest Stewardship Council certification process of the paper products in accordance with the rules of the certification body.

  • Freelance, Self Employed
    • Digital Media Strategist
      • Jan 2013 - Feb 2022

      • argonotlar.com | Argonotlar - Contemporary Art Platform | Social Media Content & Strategy | Contributing to the brand management process• caneco.com.tr | Caneco Ecological Solutions - Sustainable Textile Products | Creation of the complete branding; including brand name, brand identity, tone of voice, target audience & persona analysis. | Creation of launch marketing plan• retoriktercume.com | Retorik Translation Office | Translation Service in 102 languages around the world, with experienced and specialized translators. | Performance & Growth Marketing | Paid Social (Facebook & Instagram) | Social Media Content & Strategy• nesve.com | Neşve Global Cafe Restaurant Chain | Turkey & Saudi Arabia & Umman & Azerbaycan | Performance & Growth Marketing | Paid Social (Facebook & Instagram) | Social Media Content & Strategy• boyastok.com.tr | BoyaStok - Digital Printing Inks E-commerce Platform | Creation of the complete branding; including brand name, brand identity, tone of voice, target audience & persona analysis. | Creation of launch marketing plan | Website Content Writing • signgraphic.com.tr | Turkey's leading outdoor advertisement and sign industry magazine since 1999 | Content Writing & Interviewing with industry experts | Oversee photography, design, and artwork to be used in the publication (the magazine is closed down at the beginning of 2022)• mavikumpanya.com | Mavi Kumpanya is performing theater plays with a view to contribute to personal, social and cultural development of children with a team including dramaturgists, psychologist, creative drama teachers, and many well-educated players. | Text editor of more than 50 theatre plays for children.

  • Verisay
    • Software Development
    • 1 - 100 Employee
    • Web Content Specialist
      • Sep 2018 - Mar 2019

      * Produce and publish new content in a creative way* Collaborate with in-house team members to decide on new posts* Check content for accuracy* Proofread and edit material* Ensure content is up-to-date * Produce and publish new content in a creative way* Collaborate with in-house team members to decide on new posts* Check content for accuracy* Proofread and edit material* Ensure content is up-to-date

  • PİMMS Group
    • 1 - 100 Employee
    • Corporate Communication Director
      • May 2016 - Mar 2018

      * Manage all marketing materials, website updates, and social media presence on behalf of the company * Manage content and updates for the customer and internal touchpoints, participating in events, and documenting business processes* Prepare and manage leasing materials and project marketing materials as needed * Develop branded materials as needed: PowerPoint Template, RFQ, and other supporting materials * Ensure documents and marketing materials are current, accurate, and properly reflect the brand and desired messaging* Coordinate public relations and outreach initiatives, including press release distribution, awards, company announcements, and speaker proposals* Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists* Organising and attending promotional events such as press conferences, open days, exhibitions, tours, and visits* Updating and maintaining web content.***NOTABLE PROJECTS* Exhibition organization: ITM 2016, Sign İstanbul 2016, FESPA Eurasia 2016* Partnership w/ İstanbul Technical University & SUNY- Fashion Institute of Technology Fashion Show

  • TRT
    • Türkiye
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Content Development Specialist
      • Jan 2015 - Oct 2015

      * Developing original content for the weekly TV show, namely "Ne Seyretsek", which focuses on movies, the history of the cinema, and film culture* Coordinating and conducting weekly interviews with a variety of subjects including directors, producers, film critics, members of film festivals, writers, etc. * Developing original content for the weekly TV show, namely "Ne Seyretsek", which focuses on movies, the history of the cinema, and film culture* Coordinating and conducting weekly interviews with a variety of subjects including directors, producers, film critics, members of film festivals, writers, etc.

Education

  • Boğaziçi Üniversitesi
    Bachelor's degree, Political Science and International Relations
    2006 - 2012
  • Bahçeşehir Üniversitesi
    Certificate Program, Corporate Communications and Brand Management
    2022 - 2022
  • Denizli Anadolu Lisesi
    High School Diploma
    2002 - 2006

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