Regional Marketing Manager LatAm.

• Mar 2021 - Present

Webmarketing Consultant / Traffic Manager

• Sep 2020 - Feb 2021

Expert in Webmarketing Strategies

• Nov 2019 - Jul 2020

• DIGITAL STRATEGIES: - SEO (technical, semantic, meta tags, netlinking) - SEA (Google Ads), Displays, - Inbound Marketing / Content Marketing, - Email Marketing - Social Ads • ANALYSIS / PERFORMANCE MEASUREMENT: Google Analytics, Google Search Console, Google Tag manager, SEMrush, Screaming Frog, Dashboard. • IT (Basics): HTML5, CSS3, Wordpress, Microsoft Office 365. • DIGITAL STRATEGIES: - SEO (technical, semantic, meta tags, netlinking) - SEA (Google Ads), Displays, - Inbound Marketing / Content Marketing, - Email Marketing - Social Ads • ANALYSIS / PERFORMANCE MEASUREMENT: Google Analytics, Google Search Console, Google Tag manager, SEMrush, Screaming Frog, Dashboard. • IT (Basics): HTML5, CSS3, Wordpress, Microsoft Office 365.

Product Manager

• Jan 2017 - Mar 2019

• Management of the chewing gum category (brands: Super Híper Acido, Kataboom, Chichiste, Agogo, American). January 2018 - March 2019. Sales growth 2018 VS 2017 : +14% (USD) / Gross Margin 2018 VS 2017 : +26% (USD) • Management of the category of interactive candies (brands: Dr Look, Chocotines) and licence products (Barbie-Mattel). January - december 2017. Sales growth 2017 VS 2016 : +7% (USD) / Gross Margin 2017 VS 2016 : +22% (USD) • Management, analysis and follow up of margins, prices, inventories, rotation and coverage • Follow up of Sell-In / Sell-Out and trade marketing activities • Elaboration of marketing plan & strategies/ Marketing Mix (4P) • Competitive and market intelligence • Project management and coordination / decision-making / budget management • Development of marketing campaign (ATL, BTL, Digital, Trade) • Work with many different departments: Sales, R&D, Planning, Logistics, Operations, etc. • Searching for new opportunities/ Identify new products or campaign to launch based on margin analysis, benchmarking, trends / Negotiation with national & international suppliers. Confiteca is a multinational specializing in marketing consumer products. The company has commercial presence in 32 countries and factories in Ecuador, Colombia and Peru. Confiteca believe in brand building, and as a result of this conviction, Confiteca del Peru has developed different brands positioned for years in the Peruvian market such as Globo Pop, Chichiste, Boogie, Dr. Look, Chocotines, Kataboom, Super Hiper Acido, among others. Direct competitors: Mondelez International, Nestlé, Ambrosoli, Arcor, Ferrero, Mars... Show less

International Business Developer (Start-up)

• Nov 2015 - Apr 2016

• Creation and monitoring of an European and Canadian client portfolio • Foreign markets Analysis and Evaluation (feasibility assessment) • Development and implementation of business expansion strategies • Marketing of products in South America, Europe and Canada • Monitoring of export processes • Human Resource management, intern recruitment • Public relations and translation French / Spanish • Intercultural Management Amazonas Produce (ex Prac Agribusiness) is an international trade company which processes and markets Peruvian agricultural products to clients from all over the world. Based on a wide market knowledge and its commitment, Amazone Produce seeks to contribute to his client's objectives and achievements. With important supply points all over Peru, it seeks to contribute to the development of the national agro-industry and it aims to become one of the leading agro-industrial companies in Peru. As the biggest Peruvian exporter of ginger, it has been awarded by the Peruvian Minister of International Trade in 2017. Products: Quinoa, Curcuma, Chia, Amaranth, Beans, Maca, Ginger, Paprika. Show less

Digital Marketing Assistant

• Aug 2015 - Oct 2015

• Implementation of the marketing strategy of “Destino Cartagena Business & Tourism” platform • Participating in digital content strategies across online platforms (Content Marketing), content translation Spanish / English • Email Marketing & Newsletters • Public relations, Multicultural and intercultural management Destination Cartagena Business & Tourism is a publication of PMConsulting, a firm specialized in business relationship strategies and creation of niche editorial content and brand communications. Destination Cartagena Business & Tourism, with more than 10,000 readers in the main cities of the country (purchasing decision makers, investment decision makers, opinion leaders and spokespersons of productive sectors of high interest to the city), is the positioning strategy and sales channel as well as business relations of the city's businessmen with the world of business; Its goal is to reach the world's entrepreneurs who see in Colombia, Cartagena and the Caribbean an opportunity to invest and do business, know and exchange experiences and knowledge under the concept of sustainability. Show less

Project Manager

• Apr 2014 - Aug 2014

• Project management and coordination, opening of new POS (concept, design, logistics, marketing) • Business development • Research and negotiation with the business partners • Monitoring of the logistics process • Team management / Office work and field work • Multicultural and intercultural management The MLhuillier Group of Companies is one of the largest financial and real estate businesses in the Philippines. With its more than 1,400 branches, it is the leader in money remittance services in the country and with agencies all over the world. The company has been thriving for more than thirty years, making M Lhuillier one of the most popular brands in the Philippines today. Throughout the years, the Group has successfully ventured into many other industries. These include construction, real estate, restaurants, foundations and food product importation and food processing. M Lhuillier Wine and Food takes care of importing and distributing food products from Europe. The company has grown in the past years and has successfully created new wine brands (the M Lhuillier wines) and wine for the masses (the Shanpelino wine). The company also imports olive oil, condiments, luxury imported dry food, fresh food like cold cuts and cheeses as well as beauty products. All products are imported from Europe, mainly France, Italy and Spain with no products purchased from local suppliers. These products are distributed to HoReCa (Hotels, Restaurants, and Cafes), supermarkets and corporate clients. Show less

Internal Logistics Assistant

• Apr 2012 - May 2012

• Analysis of the logistic processes and mapping of all physical flows • Reorganization and optimization of kanban locations • Handling SAP Enterprise Resource Planning. Aerolia was a wholly-owned subsidiary of the Airbus Group. Aerolia offered global solutions for aeronautical manufacturers and airlines, and served clients from the civil and military sectors worldwide. Resulting from the merger between Aerolia and Sogerma, STELIA Aerospace was created on January 1st 2015. It designs and produces aerostructures, pilot seats and business and first class passenger seats. With a turnover of 2.2 billion dollars in 2015 and more than 6,100 employees worldwide, STELIA Aerospace supports the major aeronautical players, such as Airbus, ATR, Boeing, Bombardier, Embraer or Dassault, Etihad and Thaï. Show less

Logistics Assistant

• May 2011 - Jun 2011

- Stock management - Management of the whole warehouse receptions/ expeditions process - Customer relationship management - Handling TT-touch Enterprise Resource Planning. Toyota Tsusho Europe was established in 1968 as a part of Toyota Tsusho Corporation (Japan). Toyota Tsusho has been building a global sales network as the only trading company of the Toyota Motor Group. They undertake a wide range of businesses from trading, manufacturing and processing to retail and services throughout the world. Today, Toyota Tsusho Europe is represented in 11 European countries and the corporate headquarters is situated in Zaventem, Belgium. With a European turnover of 1300 million Euros (FY2013 – April 2013 till March 2014, Russia excluded), they are a recognized market leader in the automotive sector, and keep diversifying in the non-automotive field. Show less