Experience

PALLADIUM BOOTS

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• Creative Design Direction USA Women's

  • Jan 2022 - Present

  Develop and Direct industry leading creative solutions for concepts and categories from sell in to sellout. Catapulted brand image from traditional to trend leading while maintaining Palladium brand image. -Lead role in creating seasonal styling for US specific distribution. -Lead the Creative development for multiple concepts and categories across multiple consumer touchpoints including seasonal campaigns/photoshoots, social media, video content, and digital marketing for US. Develop and Direct industry leading creative solutions for concepts and categories from sell in to sellout. Catapulted brand image from traditional to trend leading while maintaining Palladium brand image. -Lead role in creating seasonal styling for US specific distribution. -Lead the Creative development for multiple concepts and categories across multiple consumer touchpoints including seasonal campaigns/photoshoots, social media, video content, and digital marketing for US.



Katy Perry Footwear

• Creative Design Director

  • Apr 2016 - Present

  Acquire exceptional skills and strong expertise within the areas of creating innovative footwear design concepts and creative direction through understanding of fashion trends by producing sketches, technical packets, spec sheets, and digital cads, seasonal photoshoots for each collection. In my position at Katy Perry Collections, I generate business leads and acquire potential clients by collaborating with sales team to achieve quarterly goals and top selling styles while maintaining broad vision with Katy Perry. A one of few key contributions in this tenure include: -Launched and built the brand from ground up by effectively leading a team of designers in footwear and handbag design, collaborating with marketing for creative direction, and frequently travelling to China for approvals and business growth. -Saved thousands of dollars in design and development to improve bottom line, including minimizing material and mold costs within budget and transitioning to Cad designs to save sampling cost and waste. -Generate business leads and acquire potential clients by collaborating with sales team to achieve quarterly goals and top selling styles while maintaining broad vision with Katy Perry. -Accomplished 13M revenue goal through aesthetic design concepts, sales support, and presentation of collection to buyers while securing business development opportunities by devising marketing strategies. -Credited for coming up with new color development, mood boards, footwear and handbag patterns and constructions. -Successfully accomplished company margin goals through design direction and collaboration with Developer and production teams. -Lead seasonal photoshoots for ecomm and social content. Show less



Rachel Zoe, Inc.

• Apparel & Fashion
• 1 - 100 Employee

• Senior Footwear Designer

  • 2016 - 2017

  Gained valuable insight into designing and developing product from concept to delivery in coordination with ready-to-wear, jewelry, and accessories. As a Senior Footwear Designer, I worked with design team to produce presentation materials that effectively communicate concepts and creative strategy. The following are highlights of the value I have brought to the company: -Project-managed footwear pattern settings as per manufacturing reappraisals and business enterprise regulations, including working with factories directly on product development and pre-production. -Executed seasonal research, market and trend research, concept building, and sketching while approving the enhancement and productivity. -Developed footwear as per design concepts and worked directly with Rachel Zoe to establish brand identity and price point. -Involved in collaborative design with handbags and technical design of hardware and accessories. Show less



Teysha

• United States
• Software Development

• Footwear Pattern And Sample Maker

  • 2015 - 2017

  Provided hands-on support in maintaining effectiveness, durability, and high futuristic characteristics of newly designed foot-wear, including creating women’s patterns and building samples by hand. Provided technical education to employees to increase aesthetics of designs, including consulting the factory teams to improve hand and feel of women’s footwear. Provided hands-on support in maintaining effectiveness, durability, and high futuristic characteristics of newly designed foot-wear, including creating women’s patterns and building samples by hand. Provided technical education to employees to increase aesthetics of designs, including consulting the factory teams to improve hand and feel of women’s footwear.



Corso Como

• New York, New York, United States

• Lead Footwear Designer/ Merchandiser

  • 2012 - 2015

  Assumed a lead role in creating merchandise plans that included seasonal styling and price points for the sales and design team. Directed and grew various progressive designs for structuring and approving the newly designed footwear, as well as creative direction for distribution for US production of footwear. The key achievements in this tenure include: -Designed and developed 70% of the Corso Como collection and full collection of 90 styles per season four times per year, including handling technical sketches development. -Expanded strategic business networks by working with Nordstrom and all buyers directly to pitch the collection and start selling in retail stores. Show less



Calvin Klein

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Lead Footwear Designer

  • 2010 - 2015

  Refined design concepts and development of materials, constructions, lasts, patterns, and corrections to optimize functional performance, comfort, and manufacturability. Ensured functional excellence, aesthetic refinement, and overall creativity through development of 120 styles, six times per year. The key achievement in this tenure include: -Worked co-operatively with technical teams on signature products and led direction of three members of handbag and accessories team, which streamlined design procedures and met timelines. Show less



Steve Madden

• United States
• Retail
• 700 & Above Employee

• Footwear Designer/Retail Store Merchandising

  • 2001 - 2005

  Entered the shoe industry via Steve Madden retail store. Knowledge of customer service, fitting, sales, operations and merchandising. Served as Design Assistant to Lei and Candies and Steve Madden division and Design Lead for Stevie’s division within the areas of in-house product development and overseas to China and Taiwan. Maximized effectiveness and sale-ability by executing trend forecasting that map to consumer insights aimed at capitalizing on key technologies or concepts. Entered the shoe industry via Steve Madden retail store. Knowledge of customer service, fitting, sales, operations and merchandising. Served as Design Assistant to Lei and Candies and Steve Madden division and Design Lead for Stevie’s division within the areas of in-house product development and overseas to China and Taiwan. Maximized effectiveness and sale-ability by executing trend forecasting that map to consumer insights aimed at capitalizing on key technologies or concepts.