Selena Cass
Senior Content Writer and Strategist (Freelance) at Coadjute- Claim this Profile
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Joanna Wills
Selena has a rare combination of skills that have added so much value to every project we’ve worked on together. She’s an exceptional writer with a strategic mindset, and has a real knack for asking leaders the right questions to bring their ideas to life. She’s also so positive and solution-oriented, exactly the type of person you want on your team when managing huge campaigns with lots of moving parts. On a personal level, I’m always delighted to find out I’m partnering with Selena on a project! She’s a real joy to work with, incredibly proactive, and always seems to be one step ahead. I hope we get a chance to work together again at some point in the future.
Paul Tynan
Selena has been an invaluable content marketing resource for E2Tech over the past three years. During the early stages of our business, she helped us identify our buyer personas, establish our brand personality and tone of voice, and position our services in the markets we wanted to target. Whether it is website copy or blog posts, sales materials or social media posts, she consistently produces high-quality and engaging content. If you are looking for help creating a content strategy that engages your audience, I highly recommend working with Selena.
Joanna Wills
Selena has a rare combination of skills that have added so much value to every project we’ve worked on together. She’s an exceptional writer with a strategic mindset, and has a real knack for asking leaders the right questions to bring their ideas to life. She’s also so positive and solution-oriented, exactly the type of person you want on your team when managing huge campaigns with lots of moving parts. On a personal level, I’m always delighted to find out I’m partnering with Selena on a project! She’s a real joy to work with, incredibly proactive, and always seems to be one step ahead. I hope we get a chance to work together again at some point in the future.
Paul Tynan
Selena has been an invaluable content marketing resource for E2Tech over the past three years. During the early stages of our business, she helped us identify our buyer personas, establish our brand personality and tone of voice, and position our services in the markets we wanted to target. Whether it is website copy or blog posts, sales materials or social media posts, she consistently produces high-quality and engaging content. If you are looking for help creating a content strategy that engages your audience, I highly recommend working with Selena.
Joanna Wills
Selena has a rare combination of skills that have added so much value to every project we’ve worked on together. She’s an exceptional writer with a strategic mindset, and has a real knack for asking leaders the right questions to bring their ideas to life. She’s also so positive and solution-oriented, exactly the type of person you want on your team when managing huge campaigns with lots of moving parts. On a personal level, I’m always delighted to find out I’m partnering with Selena on a project! She’s a real joy to work with, incredibly proactive, and always seems to be one step ahead. I hope we get a chance to work together again at some point in the future.
Paul Tynan
Selena has been an invaluable content marketing resource for E2Tech over the past three years. During the early stages of our business, she helped us identify our buyer personas, establish our brand personality and tone of voice, and position our services in the markets we wanted to target. Whether it is website copy or blog posts, sales materials or social media posts, she consistently produces high-quality and engaging content. If you are looking for help creating a content strategy that engages your audience, I highly recommend working with Selena.
Joanna Wills
Selena has a rare combination of skills that have added so much value to every project we’ve worked on together. She’s an exceptional writer with a strategic mindset, and has a real knack for asking leaders the right questions to bring their ideas to life. She’s also so positive and solution-oriented, exactly the type of person you want on your team when managing huge campaigns with lots of moving parts. On a personal level, I’m always delighted to find out I’m partnering with Selena on a project! She’s a real joy to work with, incredibly proactive, and always seems to be one step ahead. I hope we get a chance to work together again at some point in the future.
Paul Tynan
Selena has been an invaluable content marketing resource for E2Tech over the past three years. During the early stages of our business, she helped us identify our buyer personas, establish our brand personality and tone of voice, and position our services in the markets we wanted to target. Whether it is website copy or blog posts, sales materials or social media posts, she consistently produces high-quality and engaging content. If you are looking for help creating a content strategy that engages your audience, I highly recommend working with Selena.
Experience
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Coadjute
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United Kingdom
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Software Development
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1 - 100 Employee
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Senior Content Writer and Strategist (Freelance)
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Jan 2022 - Present
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Adaptavist
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United Kingdom
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Software Development
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400 - 500 Employee
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Senior Content Writer and Strategist (Freelance)
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Feb 2018 - Present
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E2TechLtd
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Content Writer and Strategist (Freelance)
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Jul 2020 - Jan 2023
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Griffin
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United Kingdom
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Banking
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1 - 100 Employee
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Senior Content Writer and Strategist (Freelance)
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Dec 2021 - Nov 2022
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10x Banking
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United Kingdom
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Software Development
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200 - 300 Employee
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Head of Communications
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Jan 2017 - Oct 2017
- Defining, developing, and implementing 10x's communication strategy (both internal and external) to shape its reputation as a company leading next-generation technology transformation in banking. - Developing a strategic narrative for the company and building the personal profiles of key team members among target audiences. - Proactively building relationships with business and Fintech journalists and influencers and managing all media inquiries. - Leading the development of effective business processes for internal and external communications. - Creating all communication materials, including press releases, briefings, blogs, and speeches. - Leading the refresh of the 10x website and developing its social media strategy from scratch. - Supporting 10x's presence at industry events to build brand awareness and increase its visibility. - Working with and coaching 10x's internal teams to ensure consistent messaging across the company. - Supporting the development of the employee brand proposition in collaboration with HR & Impact teams. Show less
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UBS
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Switzerland
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Financial Services
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700 & Above Employee
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External Communications Manager for UBS Group Chief Information Officer
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Feb 2013 - Sep 2016
- Successfully supporting the UBS Group Chief Information Officer (CIO) to demonstrate authentic thought leadership and achieve key influencer status through timely initiation and creation of press releases, media interviews and keynote speeches, resulting in the CIO achieving the following rankings and awards: CIO 100 award for innovative use of technology (2016), NASSCOM Global CIO Award (2016), #1 FinTech: Top 100 Influencers and Top 40 leader (2014 & 2015), Financial News CTO/COO of the year (2015), Waters Technology - Best Technology Executive (2015), #1 Social CIO of the year (2013). As a result of my work I was promoted to Director level (2015). - Played a pivotal role in establishing the first UBS Innovation Lab at Level39 (Europe’s largest technology accelerator). Achieving phenomenal success with the associated PR campaign positioning UBS as a front-runner on disruptive topics such as Blockchain and Cryptocurrency (2015). - Aligned with the UBS re-brand campaign and supported by the UBS Group Executive Board, created several marketing videos positioning UBS as a key global industry innovator. See links to two of the videos I produced in collaboration with an agency 'Where new ideas skyrocket' and 'UBS Global Hackathon 2015'. - In partnership with the FinTech50 Founders, organised key industry FinTech networking events connecting global internet companies, investors, financial services and start-ups (2015-2016). - Initiated and led monthly internal UBS employee networking and knowledge-sharing events branded ‘UBS MindShare’ with an average of 200 participants at each event (2014-2015). Show less
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UBS
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Switzerland
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Financial Services
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700 & Above Employee
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Internal Communications Lead, UBS Group Technology
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2009 - 2012
- Preparation and execution of all stream communications, including organisational changes, crisis management, technology updates, staff announcements, ghostwriting executive blogs and interviews, project campaign plans, and end-user (internal client) communications.- Contributing to the rebranding of UBS Group Technology through targeted promotional activities, such as videos, town halls, flyers, and other promotional events and activities. - Led a project to re-optimise and promote UBS Assist (IT self-help platform) to provide a more efficient and consistent end-user experience.- Led a successful campaign to support UBS Group Technology products and services internally through a series of lunch and learns and knowledge-sharing events. Show less
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Business Stream Change Analyst, UBS Group Technology
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2006 - 2009
- Implementing change strategies aligned with UBS' overall technology vision - Developed, implemented, and tracked a successful UBS Technology Innovation Program (2010), which included devising the concept, getting board approval, rolling out and promoting the campaign, and implementing winning ideas. As a result of the success of this campaign, I was promoted to Associate Director level.
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Management Support Lead
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2004 - 2006
- Defining and implementing employee training and personal development plans, tracking training requirements and employee performance analysis- Office space planning and associated IT Change Management (300 staff members)
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Gap Year Travelling
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Australia
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Gap Year travelling and working in Australia
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2003 - 2004
- Supported the Judicial College of Victoria during its critical launch phase creating and implementing new administrative systems including an employee induction manual, sentencing manual, and online training library catalogue. - Gained a tremendous insight into the legal professional development and training world, working and communicating directly with Supreme and County Court Judges and Magistrates. - Supported the Judicial College of Victoria during its critical launch phase creating and implementing new administrative systems including an employee induction manual, sentencing manual, and online training library catalogue. - Gained a tremendous insight into the legal professional development and training world, working and communicating directly with Supreme and County Court Judges and Magistrates.
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Shrinking Earth Digital Marketing Agency
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London, United Kingdom
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Customer Relationship Manager
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2002 - 2003
- Customer relationship manager and web search optimisation specialist for Shrinking Earth, Digital Marketing Agency. - Customer relationship manager and web search optimisation specialist for Shrinking Earth, Digital Marketing Agency.
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Inktomi Corporation
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Software Development
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Inktomi Web Search Solutions - Account Manager - EMEA
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1999 - 2002
- Inktomi Corporation which was acquired by Yahoo! in 2002, was a leading provider of web search technology in the dot-com era (https://en.wikipedia.org/wiki/Inktomi) - Account Manager for Web Search Solutions EMEA, managing entire sales process from client prospecting, requirements gathering, proposal submission and solution implementation. Achieving sales award in 2001 for securing highest number of new business customers in one quarter. - Inktomi Corporation which was acquired by Yahoo! in 2002, was a leading provider of web search technology in the dot-com era (https://en.wikipedia.org/wiki/Inktomi) - Account Manager for Web Search Solutions EMEA, managing entire sales process from client prospecting, requirements gathering, proposal submission and solution implementation. Achieving sales award in 2001 for securing highest number of new business customers in one quarter.
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Education
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College of Media and Publishing
Diploma Level 4, Copywriting -
Holden Power Base Selling
Certification, Selling Skills and Sales Operations -
Chartered Management Institute
Management and Leadership, Diploma (Level 4) -
Queens University, Belfast
BA Hons, English literature and Political Studies -
College of Public Speaking London
Advanced Speech Writing