Experience

BRED Bank Cambodia
• Cambodia
• Banking
• 200 - 300 Employee
• Card Sales Manager

  • Sep 2022 - Present


Cathay United Bank (Cambodia)

• Marketing Manager

  • Apr 2022 - Sep 2022

• Head Of Marketing Development Unit

  • Mar 2018 - Apr 2022

  Managing all marketing for the Bank and activities within the marketing UnitDeveloping the marketing strategy for the Bank in line with Bank objectives (POS,Payment Gateways,Credit Card and Debit Card)Co-ordinating marketing campaigns with sales activities.Overseeing the Bank’s marketing budget.Creation and publication of all marketing material in line with marketing plans.Planning and implementing promotional campaigns.Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identityPreparing online and print marketing campaigns.Monitor and report on effectiveness of marketing communications.Creating a wide range of different marketing materials.Working closely with design agencies and assisting with new product launches.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.Analysing potential strategic partner relationships for company marketing.Credit card sales for given territory. Recruitment training and development of team.Relationship with channel partners and cross selling of products. Ensuring approval rates and quality of business. Activation of cards. Spends on cards. Show less

• Specialist Marketing Officer

  • Dec 2013 - Apr 2022

  • Develops corporate marketing plan and tactical marketing strategies which are consistent with overall Bank vision.• Gathers and interprets information to identify opportunities, present insights, conclusions and recommendations related to product development, competitive pricing, customer acquisition and retention, facility location and other strategic issues.• Conducts and interprets market research for local market planning and goal setting.• Plans and implements research gathering and information projects relating to competitive analyses, demographics, product and service usages, customer satisfaction, etc.• Identifies local market needs, oversees and manages local advertising and merchandising programs.• Responsible for the Bank’s media, advertising and sales literature, ensuring that all compliance requirements are met and that branding is consistent.• Responsible for the Bank’s media, advertising and sales literature, ensuring that all compliance requirements are met.• Maintains a high degree of product knowledge and industry updates, trends and market environment in order to identify appropriate initiatives to help promote sales and retain assets.• Collaborates with Information Technology, making recommendations on Internet, Intranet and other technology initiatives.• Makes recommendations to President/CEO regarding media relations and community involvement.• Responsible for tactical direct mail program, including list requirements.• Conducts customer surveys to measure topical and local interest information.• Responsible for overall marketing budget, including media campaigns, promotional materials and sponsorships. Show less



Kim Xiang Boutique

• General Manager

  • Jan 2013 - Jun 2015

  -Planning and organising accommodation, catering and other hotel services; -Promoting and marketing the business; -Managing budgets and financial plans as well as controlling expenditure; -Maintaining statistical and financial records; -Setting and achieving sales and profit targets; -Analysing sales figures and devising marketing and revenue management strategies; -Recruiting, training and monitoring staff; -Planning work schedules for individuals and teams; -Meeting and greeting customers; -Dealing with customer complaints and comments; -Addressing problems and troubleshooting; -Ensuring events and conferences run smoothly; -Supervising maintenance, supplies, renovations and furnishings; -Dealing with contractors and suppliers; -Ensuring security is effective; -Carrying out inspections of property and services; -Ensuring compliance with licensing laws, health and safety and other statutory regulations. Show less